Integrated Media

pricing

Updates

Glossaries

3B Rule 3C Analysis 4C Analysis 4P 5 Force Analysis A/B Testing AaaS - Advertising as a Service AARRR ABC Analysis ABM - Account-Based Marketing Access Analysis Access Counter Access Rights Accessibility Ad Exchange Ad Fraud Ad Network Ad Verification Addressable Advertising ADR - Account Development Representative Advertainment advertising agency Advertising Effectiveness Measurement Advocacy Marketing Affiliate Affordance Aggregation Site Agile Development AIDMA AISAS AISCEAS alive monitoring Alt Text AMP - Accelerated Mobile Pages Anchor Link Anchor Text Anchoring Effect Ansoff Matrix Answer Box AOSSL - Always on SSL AOV - Average Order Value API - Application Programming Interface APNG - Animated Portable Network Graphics APNIC - Asia-Pacific Network Information Centre AR - Augmented Reality Archive ARPA - Average Revenue Per Account ARPU - Average Revenue Per User ARR - Annual Recurring Revenue Article Spinning ASO - App Store Optimization ASP - Application Service Provider Assist Conversion Attribution Audience Rating Audience Targeting B2B - Business to Business B2C - Business to Consumer Background Backlink Bandwagon Effect Banner Barnacle SEO Barnum Effect BDR - Business Development Representative Behavior Change Behavioral Economics Behavioral Marketing Behavioral Psychology Behavioral Targeting Benchmarking BERT Update Best Practice BI - Business Intelligence Big Data Big Word Blog Blue Ocean BOFU - Bottom of Funnel Bounce Bounce Rate BPO - Business Process Outsourcing BPR - Business Process Reengineering Brand Awareness Brand Equity Brand Identity Brand Lift Brand Marketing Brand Message Brand Portfolio Brand Safety Branding Breadcrumbs Broken Link Browser BTO - Build to Order Buzz Buzzword CAC - Customer Acquisition Cost Cache Caligula Effect Campaign Campaign Management Cannibalization Canonical CAPTCHA Category Killer Cause Marketing ccNSO - Country Code Names Supporting Organization ccTLD - Country Code Top-Level Domain CDN - Content Delivery Network CDP - Customer Data Platform CGA - Consumer Generated Ad CGC - Consumer-Generated Content CGCM - Computer Generated Character Model CGI - Computer Generated Imagery CGM - Consumer Generated Media Channel Chaos Map Chasm Theory Churn Churn Rate Citation Classified Advertising Clicks Count Closed Survey Closing Cloud Computing Cluster Analysis Clustering CLV - Customer Lifetime Value CMO - Chief Marketing Officer CMS - Content Management System Co-occurrence Words Cognitive Dissonance Cohort Analysis Cold Call Color Psychology Comment Count Commission Commoditization Comp Design Contact Point Content Content Marketing Content-Targeted Advertising Context Marketing Conversion Cookie Core Algorithm Update Core Competence Core Web Vitals Correspondence Cost Leadership Strategy Cost-Effectiveness Coverage CPA - Cost Per Acquisition CPC - Cost Per Click CPCV - Cost Per Completed View CPD - Cost Per Day CPE - Cost Per Engagement CPF - Cost Per Follow CPI - Cost Per Install CPL - Cost Per Lead CPM - Cost Per Mille CPMQL - Cost Per Marketing Qualified Lead CPO - Cost Per Order CPP - Cost Per Purchase CPR - Cost Per Response Crawl Crawlability Crawler Creative Critical Mass CRM - Customer Relationship Management CRO - Conversion Rate Optimization Cross Tabulation Cross-Channel Cross-Selling CS - Customer Satisfaction CSAT - Customer Satisfaction Score CSR - Corporate Social Responsibility CTA - Call to Action CTB Analysis CTR - Click Through Rate Curation Media Customer In Customer Journey Customer Success Customer Success Funnel CVR - Conversion Rate CX - Customer Experience Cybernetics Theory Cybersquatting D-U-N-S Number D2C - Direct to Consumer Dark Patterns Dashboard Data Mart Data Mining Data Visualization Data-Driven Database Marketing DAU - Daily Active Users Decile Analysis Deep Link Default Demand Center Demand Generation Demand Waterfall Demographic Data Device Device Targeting Digital Signage Direct Mail Direct Marketing Direct Media Directory Display Advertising DMCA - Digital Millennium Copyright Act DMP - Data Management Platform DNS - Domain Name System Dogfooding Domain Authority Domain Name Door-in-the-Face Doorway Page Update Drip Marketing Dropshipping DSP - Demand Side Platform Duplicate Content DWH - Data Warehouse DX - Digital Transformation E-A-T Early Adopter Early Majority Earned Media eBook EC - Electronic Commerce eCPM - Effective Cost Per Mille EDI - Electronic Data Interchange EEAT EFO - Entry Form Optimization Ego bait EMD Update Enablement Engagement Engagement Rate Entry Barriers ERP - Enterprise Resource Planning Ethnographic Research Event Marketing Exit Rate Expert Review Faceted Navigation Faceted Search Factor Analysis Fake News Fee Feed Feed Reader Field Sales First View First-Party Cookies FKU - Freight Keeping Unit Flash Marketing Flash Mob Marketing Floating Ads Flywheel FMOT - First Moment of Truth Focus Group Fred Update Freemium Frequency Frequent Flyer Program Freshness Update FSP - Frequent Shopper Program Fulfillment Funnel GA4 - Google Analytics 4 Game Theory Gamification GDPR - General Data Protection Regulation Generation Alpha Generation Z Geo-targeting Geomedia Global Navigation GNSO - Generic Names Supporting Organization Golden Time Google Ads Google Analytics Google Bomb Google Search Central Google Trends Googlebot Growth Hacking GRP - Gross Rating Point GSC - Google Search Console gTLD - generic Top-Level Domain GTM - Google Tag Manager Headless CMS Heatmap Heavy Rotation Helpful Content Update Heuristic Review Heuristics Hit Home Screen House List HQL - High Qualified Lead HTML Huff Model Hummingbird Update IAB - Interactive Advertising Bureau iframe Ignore Rate ILD - Inbound Linking Domains IMC - Integrated Marketing Communications Impression In-feed Ads In-house Marketing Inbound Link Inbound Marketing Incentive Index Influencer Influencer Marketing Infographic Innovator's Theory Innovators Inside Sales Insight Intent Sales Interactive Interactive Advertising Internal Factors Internet Advertising Interstitial Ads Japanese Search Update JIAA - Japan Interactive Advertising Association Keyword Advertising Keyword Frequency Keyword Planner Keyword Prominence KGI - Key Goal Indicator Knowledge KPI - Key Performance Indicator Laggard Lazy Load Lead Lead Generation Lead Magnet Lead Nurturing like Link Link Building Link Juice Link Popularity Listing Advertisement Live Commerce Live Streaming Local Navigation Local SEO Lock Screen Logic Tree Long Tail Long-tail keywords loyalty Loyalty Program LP - Landing Page LPO - Landing Page Optimization LTV - Lifetime Value MA - Marketing Automation Mail Marketing Market-In Marketing Campaign Marketing Communication Marketing Funnel Marketing Mix Marketing Research Marketplace Mass Media Master Data Matching Site MAU - Monthly Active Users MECE Media Mix Media Rep Medic Update MEO - Map Engine Optimization Merchandising Mere Exposure Effect Meta Description Meta Tag Metadata MFI - Mobile-First Indexing Middle Keywords MLG - Marketing Led Growth Mobile Advertising Mobile-Friendly Update Modal Window MOFU - Middle of Funnel MoM - Month-over-Month MQL - Marketing Qualified Lead MRR - Monthly Recurring Revenue Multi-Channel Mystery Shopping Name Collection NAP National Client Native Advertising Navigation NDA - Non-Disclosure Agreement Needs Neuromarketing noindex NPS - Net Promoter Score O2O - Online to Offline OGSM OLAP - Online Analytical Processing Omni-channel Omnibus Survey OMO - Online Merge Offline On-Demand Onboarding One to One Marketing OOH - Out-of-Home Open Survey Opt-in Opt-out Organic Search Osborne Effect Outbound Link Outbound Marketing Outreach Outsourcing Owl Update Owned Media P-MAX P2C - Product to Consumer P4P - Pay for Performance PA - Page Authority Page Experience Update PageRank PageSpeed Insights Paid Link Paid Media Paid Search Panda Update Pareto Principle PASF - People Also Search For Payday Loan Update PDCA Penetration Pricing Penguin Update Permalink Permission Marketing Persona Personalization PEST Analysis Pipeline Pirate Update PLG - Product Led Growth PLP - Product Listing Page PMO - Project Management Office PMP - Project Management Professional PNG - Portable Network Graphics PoC - Proof of Concept Podcasting Portfolio Positioning Post-Impression PPC - Pay Per Click PPM - Products Portfolio Management PR - Public Relations Press Release Principal Component Analysis Principle of Reciprocity Privacy Privacy Mark Privacy Sandbox Private Brand PRM - Partner Relationship Management Product Life Cycle Product Marketing Product out Product Placement Promotion Prospect Prospect Theory Prototyping Proxy Psychographic Data Purge PV - Page View QDF - Query Deserves Freshness QoQ - Quarter-over-Quarter QR Code Qualified Lead Qualitative Data Quantitative Data Reach Real-Time Search reCAPTCHA Recommend Redirect Referrer Regression Analysis Regulation Rendering response responsive Retargeting Retention Reward RFM Analysis RFP - Request for Proposal Rich Media Ads Rich Snippet ROA - Return on Assets ROAS - Return on Ad Spend robots.txt file ROE - Return on Equity ROI - Return on Investment ROIC - Return on Invested Capital ROMI - Return on Marketing Investment Root Server RPA - Robotic Process Automation RSS RTB - Real Time Bidding SaaS - Software as a Service SAL - Sales Accepted Lead Sales Funnel Sample Allocation Satellite Site Scalability SCM - Supply Chain Management Scoring Scraping Screening Survey Search Engine Marketing Search engines Search options Search Query Seeds Segment Segmentation SEO - Search Engine Optimization SERP - Search Engine Results Page Service site Session SFA - Sales Force Automation SGE - Search Generative Experience SGL - Sales Generated Lead Sidebar SIPS Site Audit Site Explorer Sitelinks Sitemap Six Sigma Skimming Price SKU - Stock Keeping Unit Skyscraper Ad SLG - Sales Led Growth Slug SMART Goal Snippet SNS - Social Networking Service Social Listening Social Marketing Social Media Solution Brand Spam Spam Mail Spam Update Speed Update Spend Sponsorship Spoofing SQL - Sales Qualified Lead SSL - Secure Sockets Layer SSP - Supply-Side Platform Standard Deviation Status Quo Bias Stealth Marketing Step Mail STP Analysis Streaming Street View Structured Data Subscription Sunk Cost Suspect Switching Cost SWOT Analysis tag Tailored Marketing Target Segmentation Targeted Advertising Targeting TARP - Target Audience Rating Point Teaser Advertisement Telemarketing Test Matrix Text Mining TGL - Teleprospecting Generated Leads Thank You Page The Bell Curve of Innovation The Innovator's Dilemma The Model Third-Party Ad Serving Third-Party Cookies tie-up-advertisement Title Tag TLD - Top Level Domain TOFU - Top of Funnel TQL - Teleprospecting Qualified Leads Traceability Trackback Tracking Traffic Sources Triage Triple Media TRP - Target Rating Point UGC - User-Generated Content UI - User Interface Unique Browser Unit Economics Universal Search Unsolicited Advertisement Upsell URL - Uniform Resource Locator URL parameters Usability Usability Test User Agent User Testing UU - Unique User UX - User Experience Validity Vehicle Venice Update Vertical Search View-Through Conversion Viewability Viewport Viral Visit VOC - Voice of Customer VTC - Virtual Training Company VTR - View Through Rate Wants WAU - Weekly Active Users Web Application Web Marketing Web-to-Lead Webinar Website Age White Paper Whole Product Widget Wiki wire service Wireframe Word of Mouth YMYL - Your Money or Your Life YoY - Year-over-Year Zajonc Effect ZMOT - Zero Moment of Truth