Marketing analytics and operations insights
Enhanced Conversions: Web vs. Leads, Setup and Verification
Understand enhanced conversions for web and leads, the 2026 settings changes, consent and hashing requirements, and checks for data flow and diagnostics.
Shusaku Yosa
GA4 Explorations: Build and Interpret Free-Form, Funnel and Path Analyses
Build GA4 free-form, funnel and path explorations with clear questions, segment scopes and denominators. Check retention, data quality and sharing limits.
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Google Search Console Setup: Properties, Permissions, and Verification
Choose a website property and access method in Search Console. Compare verification requirements and check report data, sitemaps, and indexing separately.
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Google Ads Conversion Tag Setup: Triggers, Deduplication and Testing
Plan Google Ads website conversion tracking, choose an installation route, define success triggers and deduplication, and test receipt separately from attribution.
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Mobile Landing Page Optimization: Test CTAs, Forms and Loading
Test mobile landing pages on real devices. Check tap targets, sticky actions, form recovery and loading, then separate observed usability from outcomes.
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Local SEO vs Website SEO: Google Maps, Business Profiles, and Measurement
Understand how Maps visibility and website SEO work together. Compare local priorities, profile eligibility, reviews, and metrics without outcome guarantees.
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How to Use the strong Tag: Differences from em, b, and CSS
Compare strong, em, b, and CSS with semantic HTML examples. Choose markup by meaning, then test presentation and accessibility without ranking promises.
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HTML for SEO: Code Examples, Essential Tags, and Validation Checks
Learn HTML for SEO through a practical page example. Check metadata, headings, crawlable links, rendered content, and supported structured-data features.
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Content Marketing Formats: Choose by Audience Needs and Constraints
Compare content formats by reader task, evidence, production effort and access needs. Use a fictional selection brief and a practical distribution plan.
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Content Production Workflow: Requirements, Roles and Approval
Plan production across articles, images, videos and resources using briefs, acceptance checks, review roles and change control before publication.
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Ad Placements: Setup, Reporting and Exclusions by Platform
Compare Google, LINE Yahoo and Meta ad placements. Learn how to review delivery, manage exclusions and evaluate results beyond click-through rate.
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Landing Page Design: Visual Hierarchy, Contrast and Clear Actions
Review landing page hierarchy, contrast, images and CTA clarity with worked examples and usability checks, without relying on universal color rules.
Shusaku Yosa