Marketing analytics and operations insights
Articles about marketing, products, and how to get the most out of NeX-Ray.
Why People Say "SEO Is Meaningless": Causes of Failure and the Right Approach
We organize the reasons people say "SEO is meaningless" and explain why results fail to appear and the right way to proceed. Covers search intent, keyword selection, measurement, and more.
Shusaku Yosa
How to Improve Your Search Rankings: Basic SEO Tactics and Practical Tips
A clear, beginner-friendly guide to improving your search rankings. Covers keyword selection, content SEO, internal and external measures, and technical tactics for getting real results.
Shusaku Yosa
What Is the Google Crawler? How It Works and How to Get Crawled
A clear, beginner-friendly guide to how the Google crawler works. Covers the flow from crawling to indexing and ranking, plus specific ways to make your site easier to crawl.
Shusaku Yosa
GDN vs. LINE Yahoo Ads (Formerly YDA): Features, Surfaces, and How to Use Them
Explains the differences between GDN (Google Display Network) and LINE Yahoo Ads Display Ads (formerly YDA) from the perspectives of delivery surfaces, targeting, and ad size. Also covers features and how to use them, reflecting the April 2026 merger.
Shusaku Yosa
What Is http-equiv? How to Use meta refresh and Key Cautions
Learn the basics of the HTML http-equiv attribute, plus how to use meta refresh for redirects and auto-refresh, character-encoding settings, and more. Includes SEO impact and points to watch, explained for beginners.
Shusaku Yosa
What Is Google Optimize? Alternatives and Migration After Its Shutdown
Google Optimize was discontinued on September 30, 2023. This article explains the reasons, the alternative tools Google officially recommends (AB Tasty, Optimizely, VWO), and how to choose a migration destination.
Shusaku Yosa
What Is the Optimal LP Size? Width and Image Size Guidelines for PC and Smartphone
LP size refers to design values such as the width of a landing page and the size of images. We clearly explain the width and image size guidelines for PC and smartphone, including a PC content width of 1000–1200px / background 1920px and a smartphone base of 375px.
Shusaku Yosa
What Is Off-Page SEO? A Practical Guide Centered on Earning Backlinks
Off-page SEO refers to measures that earn external evaluation and trust, such as backlinks and mentions on other sites. This article clearly explains the difference from on-page SEO, practical measures centered on earning backlinks, NG tactics to avoid, and how to check results.
Shusaku Yosa
How to Choose SEO Keywords | Grasping Search Intent and Using Them Effectively
Learn how to choose SEO keywords from the perspectives of procedure, grasping search intent, and effective use. We clearly cover keyword types, the Know/Do/Go/Buy search intents, and mistakes to avoid.
Shusaku Yosa
What Is Data Analytics? A Clear Guide to Methods, Steps, and Use Cases
Data analytics is the work of organizing and processing collected data to draw out insights and putting them to use in decision-making. This article clearly explains the difference from data analysis, methods such as descriptive, diagnostic, predictive, and prescriptive analytics, the steps for proceeding, tools, and use cases.
Shusaku Yosa
What Is BtoC? The Difference from BtoB and the Characteristics of Its Marketing Strategy
BtoC is a business model in which a company provides products and services to individual consumers. This article organizes the difference from BtoB from the perspective of decision-making and the purchasing process, and clearly explains the characteristics of BtoC marketing and its representative methods.
Shusaku Yosa
What Are Backlinks? Their SEO Impact and How to Earn High-Quality Links
Backlinks are links pointing to your site from other websites, and they remain an important ranking signal in SEO. This article clearly explains the SEO effects of backlinks, the difference between high-quality and low-quality backlinks, and how to earn natural backlinks.
Shusaku Yosa