Marketing analytics and operations insights
Articles about marketing, products, and how to get the most out of NeX-Ray.
What Are UTM Parameters? How to Write, Set Up, and Verify in GA4
UTM parameters are identification strings appended to URLs for accurate traffic source tracking in GA4. Learn the five parameter types, how to set them up with Campaign URL Builder, how to verify data in GA4, and best practices for naming conventions.
Shusaku Yosa
What Are Active Users? How to Check in GA4 and Strategies to Grow Them
Active Users in GA4 measures users who engaged with your site. Learn the differences from Total Users, sessions, and pageviews, how to check in GA4, DAU/WAU/MAU definitions, and strategies to grow Active Users.
Shusaku Yosa
What Is a Session? Differences from Pageviews and Users, and How to Check in GA4
A session represents the number of visits to a website. Learn the differences between sessions, pageviews, and users, how to check session counts in GA4, when sessions expire, and strategies to increase sessions.
Shusaku Yosa
10 Ways to Improve Bounce Rate | With Industry Benchmarks
Discover 10 actionable ways to improve your website's bounce rate, complete with industry benchmarks by site type. Learn how to prioritize pages, implement proven tactics, and continuously optimize for better conversions.
Shusaku Yosa
What Is Bounce Rate? Average Benchmarks, Causes of High Rates, and How to Improve
Learn what bounce rate means in GA4, how it differs from UA, and how it compares to exit rate. Includes average benchmarks by industry and site type, common causes of high bounce rates, and practical improvement strategies.
Shusaku Yosa
What Are GA4 Key Events? Differences from Conversions and How to Set Them Up
Learn what GA4 key events are, how they differ from conversions, and how to set them up via the GA4 admin panel and GTM. A complete guide covering the 2024 name change, best practices, and troubleshooting tips.
Shusaku Yosa
What Is Cross-Domain Tracking in GA4? Setup Guide and Key Considerations
A beginner-friendly guide to GA4 cross-domain tracking: how it works, step-by-step setup instructions, and common pitfalls. Learn how to prevent session fragmentation and achieve accurate conversion analysis across multiple domains.
Shusaku Yosa
What Is \"Not Provided\" in GA4? Causes and Solutions Explained
A beginner-friendly guide to what "not provided" means in GA4 and Google Search Console, why it happens, and how to work around it. Learn practical methods for uncovering search keywords despite the not provided limitation.
Shusaku Yosa
What Is Referral in GA4? How to View and Analyze Referral Traffic
A beginner-friendly guide to GA4 referral traffic: what it means, how to check it, and how to analyze it. Covers everything from the basics of referral analytics to spam exclusion and measuring conversion contribution.
Shusaku Yosa
How to Build GA4 Reports with Looker Studio (Formerly Google Data Studio)
Learn how to create GA4 reports with Looker Studio (formerly Google Data Studio). Step-by-step guide covering data source connection, chart and table creation, templates, and sharing methods.
Shusaku Yosa
Google Analytics 4 Complete Guide | Features & Best Practices
A comprehensive guide to Google Analytics 4 covering all major features including event-based measurement, Explorations, predictive capabilities, BigQuery integration, and practical tips for effective use.
Shusaku Yosa
How to Connect GA4 with GTM | Step-by-Step Tag Setup Guide
Learn how to connect GA4 and GTM step by step. From Google Tag setup to custom event configuration and preview mode verification, this guide covers everything beginners need to know.
Shusaku Yosa