Marketing analytics and operations insights
Articles about marketing, products, and how to get the most out of NeX-Ray.
What Does SEO Cost? Pricing by Measure and How to Choose a Provider
A guide to SEO cost benchmarks by pricing model (fixed-fee, performance-based, spot) and by measure such as consulting, article creation, and technical fixes, plus how to choose a provider.
Shusaku Yosa
What Are Hidden Links? SEO Penalty Risks and How to Spot Them
A clear guide to what hidden links are, their common techniques, the SEO penalty risks, and how to spot them using page selection, HTML/CSS checks, and Search Console.
Shusaku Yosa
What Is Business Manager (Meta)? How to Create One and Key Points for Ad Operations
A clear guide to what Meta Business Manager is, how to create one to centrally manage ad accounts and pixels, and key points such as permission management for ad operations.
Shusaku Yosa
What Is Cost Per Acquisition (CPA)? Formula, Industry Averages & Tips
A beginner-friendly guide to cost per acquisition (CPA): what it means, how to calculate it, its relationship with CPC and CVR, how to think about industry averages, and concrete tips to improve it.
Shusaku Yosa
What Is a Satellite Site? SEO Benefits, Risks, and How to Use It Correctly
A clear guide to what a satellite site is, the SEO benefits it can deliver, the risks such as Google penalties, and how to use it safely and correctly.
Shusaku Yosa
What Is Cohort Analysis? How to Read It in GA4 and Use It to Improve Repeat Rate
A beginner-friendly guide to cohort analysis: what it is, how to read GA4's Cohort exploration report and its settings, and how to use it to improve your repeat (retention) rate.
Shusaku Yosa
How to Install Google Analytics on WordPress: Plugins vs Manual Setup
Four ways to install GA4 on WordPress compared: Site Kit, dedicated plugins, direct theme editing, and GTM. Includes how to choose between them and fixes for WordPress-specific problems like double counting, caching plugins, and internal traffic.
Shusaku Yosa
What Is Customer Match? How It Works on Google and Meta
How Customer Match works across Google Ads and Meta Ads: the role of hashing, how to improve match rates, six practical applications from excluding existing customers to upsell, and what privacy regulation requires.
Shusaku Yosa
How Far Does Free Google Analytics Go? Free vs Paid Explained
A breakdown of GA4's free tier limits based on official documentation: sampling, BigQuery export caps, 14-month data retention, and how they compare to Analytics 360, plus the criteria for deciding whether to upgrade.
Shusaku Yosa
What Is Time on Page? Average Benchmarks and How to Improve It
A clear explanation of time on page and how it relates to GA4's average engagement time. Covers how to think about average benchmarks, how to check the metric in GA4, practical ways to improve articles so visitors stay longer, and pitfalls to avoid.
Shusaku Yosa
What Are Callouts in Advertising? How to Write and Set Them Up
A clear explanation of callouts (callout assets, formerly ad extensions), how they differ from sitelinks, the keys to writing effective ones, step-by-step setup in Google Ads, and how to measure and improve performance afterward.
Shusaku Yosa
What Is a Tracking Code? Placement and How to Verify It in GA4
A clear explanation of what a tracking code is, where to place gtag.js and GTM snippets (inside the head element, as high as possible), how to verify them using the GA4 Realtime report and DebugView, and what to check when nothing is being measured.
Shusaku Yosa