Marketing analytics and operations insights
What Are Enhanced Conversions? Setup and the Mechanism That Improves Measurement Accuracy
A guide to the setup and mechanism of Google Ads enhanced conversions (for web). Covers how they complement the basic conversion tag to improve measurement accuracy, the steps to enable them, and the 2026 settings consolidation, for first-timers.
Shusaku Yosa
How to Use GA4 Explorations｜The Basics of Building Reports and Reading Them
A guide to using GA4 Explorations (data exploration), following its difference from standard reports, the main techniques, and the basic steps for building a report. Covers free form, funnel, and path, with how to read by goal, for first-timers.
Shusaku Yosa
Google Search Console Initial Setup｜From Registration to Ownership Verification
A guide to the initial setup of Google Search Console, following the steps from registration to ownership verification. Covers how to choose a property type and the differences between verification methods, so even first-timers can set it up without getting lost.
Shusaku Yosa
How to Set Up a Conversion Tag｜A Walkthrough of the Steps in Google Ads
A guide to setting up a conversion tag, following the steps in the Google Ads dashboard. Covers the mechanism of the Google tag and event snippet, how to choose an installation method, and how to verify operation after setup, for first-timers.
Shusaku Yosa
Tips for Smartphone LPO｜Improvement Points to Raise CVR with Mobile UI
A practical guide to smartphone LPO from the angle of mobile UI. Covers CTA placement mindful of the thumb zone, tap-friendly button design, the mobile form input experience, and other concrete points for raising CVR on the smartphone screen.
Shusaku Yosa
What's the Difference Between MEO and SEO? Mechanisms, When to Use Each, and Applying Them to Store Traffic
A clear explanation of the difference between MEO and SEO from the angle of what each optimizes and how it works. A practical guide for local businesses on which to prioritize for store traffic, when to use each, and how to apply MEO.
Shusaku Yosa
How to Use the strong Tag｜Its SEO-Relevant Difference from the b Tag and How to Use Each
A guide to using the strong tag correctly, from the angle of its difference from the visually similar b tag and how to choose between them. Covers the SEO meaning and why to avoid overuse, explained for beginners.
Shusaku Yosa
SEO for HTML｜Key Tags and Coding Points to Master
A practical guide to HTML SEO from the angle of document structure, semantic markup, and correct coding. For anyone who wants to master writing HTML that search engines interpret correctly.
Shusaku Yosa
Types of Content Marketing｜How to Choose the Right Approach for Your Goals
A complete overview of the main types of content marketing, organized by goal—awareness, acquisition, and nurturing—with practical guidance on choosing the right approach for your business.
Shusaku Yosa
How to Approach Content Creation: Steps and Tips from Planning to Publication
A beginner-friendly guide to content creation: its meaning and main types, plus a 6-step process from planning, research, and structure design through production, checking, and publication, with tips for raising quality.
Shusaku Yosa
What Is Placement (in Advertising)? Types, Setup, and Tips to Boost Results
A clear guide to placement advertising: its meaning, manual vs. automatic types, how to set it up in Google, Yahoo!, and Meta Ads, plus tips like combining targeting and refining destinations to boost results.
Shusaku Yosa
Points of LP Design That Lead to Results | Why It Works, with Examples
The points of LP design that lead to results, narrowed to five—first view, visual flow, color scheme, CTA, and mobile-first—explained with the reason "why it works" and concrete examples.
Shusaku Yosa