GSC - Google Search Console
GSC (Google Search Console) is a free web service provided by Google, used by webmasters and site owners to monitor and manage their website's search performance. GSC provides essential data on indexing status, search traffic, and site performance, helping to effectively conduct SEO (Search Engine Optimization).
Key Features and Benefits of GSC
Monitoring Search Performance:
Provides detailed data on site clicks, impressions, click-through rates (CTR), and average ranking position.
Index Coverage Report:
Checks how the site's pages are indexed by Google, identifies unindexed pages or pages with errors.
URL Inspection Tool:
Investigates how specific pages are indexed by Google, providing detailed information to resolve indexing issues.
Mobile Usability:
Evaluates the site's mobile-friendliness and identifies issues affecting usability on mobile devices.
Security Issues and Manual Penalties:
Notifies site owners of any security problems or violations of Google's guidelines, allowing for prompt resolution.
Sitemap Submission:
Submits sitemaps to Google to assist in efficient crawling of website pages.
Link Report:
Checks the status of internal and external links to the site, assessing the quality and quantity of these links.
Performance Improvement Suggestions:
Provides recommendations from Google to optimize the website's performance.
How to Use GSC
Site Registration:
Access GSC and log in with your Google account. Enter your site's URL and complete the verification process, which can involve HTML file upload, adding meta tags, using Google Analytics, among other methods.
Checking the Dashboard:
Regularly check the GSC dashboard for an overview of the site’s performance. Important metrics and alerts are displayed here.
Utilizing Reports:
Leverage reports on search performance, index coverage, links, and mobile usability to analyze the site’s status in detail.
Resolving Issues:
Based on GSC data, identify and fix site issues such as indexing errors, improving mobile-friendliness, and resolving security problems.
Main Reports and Tools in GSC
Search Performance Report:
Tracks how the site performs in Google search, analyzing data by search query, page, country, and device.
Coverage Report:
Displays the indexing status of site pages, providing details on errors, warnings, and excluded pages.
URL Inspection Tool:
Examines how Google crawls and indexes specific URLs, allowing for re-crawl requests if issues are found.
Link Report:
Offers details on external and internal links to the site, helping evaluate the quality and quantity of these links.
Mobile Usability Report:
Assesses the site’s mobile-friendliness and identifies issues needing improvement.
Sitemaps:
Submits sitemaps to Google to ensure efficient crawling of site pages, checking sitemap status and errors.
Summary
GSC is an essential tool for improving a website's SEO performance. Regular use allows site owners to monitor their site's status, identify issues, and implement appropriate improvements, thereby enhancing search engine rankings and increasing traffic.