Ad Measurement posts
What Is LTV (Customer Lifetime Value)? 3 Calculation Methods & Concrete Strategies to Increase LTV
A comprehensive guide to LTV (Customer Lifetime Value): three calculation patterns, relationship with CAC and churn rate, and real SaaS case studies for LTV improvement. Covers upselling, churn reduction, and acquisition cost optimization from a marketing SaaS perspective.
Shusaku Yosa
What Is ROI? Formula, Difference from ROAS & How to Maximize Marketing ROI
A clear explanation of ROI (Return on Investment): formula, differences from ROAS and CPA, ROI calculation by marketing channel, and 5 practical techniques to improve marketing ROI. Covers the data infrastructure needed for accurate ROI measurement from a marketing SaaS perspective.
Shusaku Yosa
What Are Impressions? Differences from PV & Reach, and How to Leverage Them in Social Media Ads
A beginner-friendly guide to impressions (imp): how they differ from PV and reach, counting methods across major platforms like X (Twitter), Instagram, Facebook, TikTok, and YouTube, plus practical tips for improving ad performance.
Shusaku Yosa
What Is CTR (Click-Through Rate)? Average Benchmarks for Ads & SEO, and Improvement Techniques
A comprehensive guide to CTR (click-through rate): calculation methods, average benchmarks for search ads, display ads, social ads and SEO, plus practical improvement techniques. Includes a real-world example of unified CTR analysis using NeX-Ray.
Shusaku Yosa
What Is CVR (Conversion Rate)? Industry Benchmarks and 7 Improvement Tactics You Can Start Today
A comprehensive guide to CVR (conversion rate): definition, calculation, industry and channel benchmarks, and 7 actionable improvement tactics. Includes cross-channel CVR analysis from multiple ad platforms to help maximize marketing ROI.
Shusaku Yosa
How to Create a Customer Journey Map | A Practical Guide Even Beginners Can Follow
A step-by-step guide to creating customer journey maps. Covers persona setup, touchpoint mapping, emotion curve design, initiative development, and practical templates for beginners.
Shusaku Yosa
What Is Content Marketing? How to Build a Strategy That Delivers Results and Measure Effectiveness
A comprehensive guide to content marketing covering fundamentals, strategy design, content production, and performance measurement. Learn about SEO, social media, and email integration, KPI design, and practical ROI improvement techniques.
Shusaku Yosa
The Right Way to A/B Test | Complete Guide to Design, Execution, Analysis and Avoiding Common Pitfalls
A comprehensive guide covering A/B test design, execution, and analysis. Learn how to form hypotheses, calculate sample sizes, determine statistical significance, avoid common mistakes, and apply tests to landing pages, ads, and email campaigns.
Shusaku Yosa
What Is Digital Marketing? The Big Picture & How to Prioritize Tactics [2026 Edition]
A systematic guide to digital marketing organized in 3 layers: Acquisition, Nurture & Conversion, and Analysis & Optimization. Includes a SaaS developer's framework for tactic prioritization and 2026 trend coverage.
Shusaku Yosa
How to Maximize Advertising Cost-Effectiveness | Practical ROAS/CPA Improvement Techniques
A comprehensive guide to advertising cost-effectiveness covering ROAS and CPA definitions, calculation methods, industry benchmarks, seven practical improvement techniques, and budget allocation optimization strategies.
Shusaku Yosa
The Complete Web Ad Measurement Manual | From KPI Design to Report Automation
A comprehensive guide to web ad measurement covering KPI design, platform-specific methods for Google Ads, Meta Ads, Yahoo! Ads, LINE Ads and TikTok Ads, report automation, and effective PDCA cycles.
Shusaku Yosa
ROI vs. ROAS vs. CPA: Understanding the Differences, Formulas, and When to Use Each
Learn the differences between ROI, ROAS, and CPA with clear formulas and examples. Understand the meaning, pros and cons, and how to choose the right ad effectiveness metric for your goals.
Shusaku Yosa