Ad Operations posts
What Are Retargeting Ads? Mechanism, Setup, and the Impact of Cookie Regulations
Retargeting ads explained: how they work, setup guides for Google/Meta/Yahoo!/LINE, impact of cookie regulations, and practical countermeasures for 2026 including first-party data strategy, CAPI, and MMM-based evaluation.
Shusaku Yosa
What Is SNS Advertising? Platforms, Cost Ranges, and Tips for Driving Results
A practical guide to SNS advertising: what it is, how it works, pros and cons, deep-dives on seven major platforms (Meta, LINE, X, TikTok, YouTube, LinkedIn, Pinterest) with cost ranges, goal-based platform selection, and proven tips for driving results.
Shusaku Yosa
Types of Internet Advertising: Features, Costs, and How to Choose
A complete list of the ten main internet advertising types—search, display, retargeting, SNS, video, in-feed, native, affiliate, tie-up, and audio/email—compared on characteristics, costs, use cases, goal-based selection, and cross-channel measurement.
Shusaku Yosa
What Is In-Feed Advertising? How It Works, Benefits, and Best Practices
A complete guide to in-feed advertising: what it is, how it works, pros and cons, major delivery platforms (Yahoo!, LINE, Meta, X, TikTok, SmartNews), creative best practices, and cross-channel measurement with MMM.
Shusaku Yosa
What Is Quality Score? How It Works in Google Ads and Tips for Improvement
Quality Score is a diagnostic tool in Google Ads that evaluates keyword-level ad quality on a 1-10 scale. Learn about its three components (Expected CTR, Ad Relevance, Landing Page Experience), its relationship to Ad Rank, and specific improvement strategies.
Shusaku Yosa
10 Content Marketing Success Stories | BtoB & BtoC Tactics and Performance Data
10 content marketing success stories across BtoB and BtoC, analyzed objectively from a third-party perspective. Keyence, Hokuoh Kurashi no Dougu Ten, and more — tactics and results organized in a unified framework with 5 replicable success patterns.
Shusaku Yosa
What Is Lead Generation? BtoB Methods and KPI Design for Driving Results
A comprehensive guide to BtoB lead generation: core methods, KPI design, and MA/CRM/SFA data integration from lead acquisition to nurturing to deal creation. Learn how to align marketing and sales for revenue-driving lead creation.
Shusaku Yosa
How Much Does PPC Advertising Cost? Budget Planning & Tips to Maximize ROI
PPC (listing) advertising costs typically range from ¥200K–500K/month. Learn how click-based pricing works, industry CPC benchmarks, budget simulations by spend level, and 7 proven tactics to maximize your ad ROI.
Shusaku Yosa
PPC Search Ads: How They Work, Costs, and Setup Steps
Understand PPC search ads, auction factors, budget calculations, keyword intent, launch checks, and how to diagnose performance without relying on fixed benchmarks.
Shusaku Yosa
Improve Ad Cost-Effectiveness: A ROAS and CPA Guide
Diagnose changes in ROAS and CPA before changing your ads. Check measurement, traffic costs, conversion, order value, and lead quality in a practical order.
Shusaku Yosa
Web Ad Measurement: Setup, QA, and Reporting Checklist
Set up reliable web ad measurement with event definitions, UTM naming, duplicate checks, platform reconciliation, and an actionable weekly report.
Shusaku Yosa