Ad Operations posts
What Are Enhanced Conversions? Setup and the Mechanism That Improves Measurement Accuracy
A guide to the setup and mechanism of Google Ads enhanced conversions (for web). Covers how they complement the basic conversion tag to improve measurement accuracy, the steps to enable them, and the 2026 settings consolidation, for first-timers.
Shusaku Yosa
How to Set Up a Conversion Tag｜A Walkthrough of the Steps in Google Ads
A guide to setting up a conversion tag, following the steps in the Google Ads dashboard. Covers the mechanism of the Google tag and event snippet, how to choose an installation method, and how to verify operation after setup, for first-timers.
Shusaku Yosa
Ad Placements: Setup, Reporting and Exclusions by Platform
Compare Google, LINE Yahoo and Meta ad placements. Learn how to review delivery, manage exclusions and evaluate results beyond click-through rate.
Shusaku Yosa
How to Set Up Sitelinks (Ads) | Creating Them in Google Ads and Key Points
How to set up Google Ads sitelinks (now sitelink assets). Covers submission rules such as character count and number, the setup steps, points to raise click-through rate, and what to do when they don't display.
Shusaku Yosa
What Is Reward Advertising? Mechanism, Merits, and Major Ad Networks
What reward advertising is, its reward-based mechanism, merits and demerits, and major ad networks such as AdMob and Meta Audience Network. For those aiming to monetize apps and acquire installs.
Shusaku Yosa
How to Use AdWords (Google Ads): From Account Creation to Campaign Delivery
A guide to using AdWords (now Google Ads). Covers the five steps from creating an account to delivering a campaign, plus the account structure, what to prepare in advance, and points for measuring results.
Shusaku Yosa
GDN Banner Size List | Recommended Sizes and Checkpoints for Creating Them
A list of recommended GDN (Google Display Network) banner sizes by responsive and image-ad type, plus submission specs and checkpoints for creating banners.
Shusaku Yosa
What Is Business Manager (Meta)? How to Create One and Key Points for Ad Operations
A clear guide to what Meta Business Manager is, how to create one to centrally manage ad accounts and pixels, and key points such as permission management for ad operations.
Shusaku Yosa
What Is Cost Per Acquisition (CPA)? Formula, Industry Averages & Tips
A beginner-friendly guide to cost per acquisition (CPA): what it means, how to calculate it, its relationship with CPC and CVR, how to think about industry averages, and concrete tips to improve it.
Shusaku Yosa
What Is Customer Match? How It Works on Google and Meta
How Customer Match works across Google Ads and Meta Ads: the role of hashing, how to improve match rates, six practical applications from excluding existing customers to upsell, and what privacy regulation requires.
Shusaku Yosa
What Are Callouts in Advertising? How to Write and Set Them Up
A clear explanation of callouts (callout assets, formerly ad extensions), how they differ from sitelinks, the keys to writing effective ones, step-by-step setup in Google Ads, and how to measure and improve performance afterward.
Shusaku Yosa
What Is a Carousel (Ads / UI)? Types and How to Use Them Effectively, Explained Simply
A carousel is a mechanism that displays multiple images or videos by switching them within one frame. Learn the types for UI and ads, supported platforms, pros and cons, and how to use them for results.
Shusaku Yosa