Marketing analytics and operations insights
How to Approach SEO Article Production | From Keyword Selection to Post-Publication Research
A guide to the SEO article production process as a continuous cycle from keyword selection through publishing to post-publication research, with an emphasis on rediscovering needs via Search Console query analysis and connecting them to rewrites.
Shusaku Yosa
What Is GA4 Permission Setup? Differences in Access Levels and Safe Granting Steps
A guide to GA4 permission settings—the two levels of account and property, the differences between the Administrator, Editor, Marketer, Analyst, and Viewer permission levels, the granting procedure, and how to share externally in a safe way.
Shusaku Yosa
How to Build a Web Marketing Strategy | Channel Design and Combination Steps
A guide to web marketing strategy through the role division and combination of channels (the channel mix)—SEO, web advertising, social media, and email—covering funnel-stage assignment, budget allocation, and measurement.
Shusaku Yosa
How to Approach Content-Marketing Article Creation | From Planning to Publishing and Improvement
A guide to content-marketing article creation as a five-phase operating cycle—planning, production, publishing, measurement, and improvement—with an emphasis on post-publication measurement and how to carry out rewrites.
Shusaku Yosa
What Is Rich Content? Meaning, How to Create It, and Its Relationship with SEO
From what rich content means to its types (video, audio, interactive, and more), points for creating it, and its relationship with SEO (indirect benefits and caveats), explained for beginners.
Shusaku Yosa
LP Structure Template | The Order and Elements That Drive Conversions
A template for LP structure that converts, explaining the order and elements from the first view to the CTA, the design rationale for each section, CTA tips, and the AIDMA and new PASONA frameworks.
Shusaku Yosa
How to Write a Meta Description | CTR-Boosting Phrasing and Length Guidelines
A practical guide to writing meta descriptions that raise CTR: character-count guidelines, how to use the target keyword and search intent, concrete numbers, NG patterns, and a step-by-step process.
Shusaku Yosa
How to Read Google Analytics Reports | Key Metrics and What to Check
A screen-by-screen guide to reading GA4 standard reports: the snapshot, realtime, the life-cycle reports (acquisition, engagement, monetization, retention), and user reports, plus a daily check routine.
Shusaku Yosa
What Is a GA4 Session? Differences from UA and How to Read the Counting Conditions
A technical breakdown of when a GA4 session starts and ends, how events are aggregated into one session via session_start, engaged sessions, and why counts differ from Universal Analytics.
Shusaku Yosa
SEO for Renovation Contractors: Site Design and Article Creation That Increase Inquiries
An explanation of SEO for renovation contractors. From area x work-type site design, construction examples and inquiry paths, MEO, to needs-type keyword article creation, learn how to increase inquiries.
Shusaku Yosa
10 SEO Checklists Compared: How to Choose and Use Them by Purpose
Organizing the items to check in SEO into 10 categories by purpose. From keyword design to measurement, learn how to choose and use an SEO checklist that prevents oversights.
Shusaku Yosa
What Is a Mirror Site? SEO Risks and the Conditions for Being Regarded as Duplicate Content
Learn what a mirror site is, its SEO risks, the conditions under which content is regarded as duplicate, and concrete countermeasures such as canonical tags and DMCA complaints.
Shusaku Yosa