Marketing analytics and operations insights
Articles about marketing, products, and how to get the most out of NeX-Ray.
What Is SEO Consulting? The Benefits of Hiring a Consultant and Cost Benchmarks Explained
An explanation of what kind of engagement model SEO consulting is. Covers the main support content, the benefits and drawbacks of hiring a consultant, cost benchmarks for the consulting type (a guide of 300,000 to 1,000,000 yen per month), and the companies it suits.
Shusaku Yosa
How to Set Up Click Event Tracking in GA4: A Step-by-Step Guide Using GTM
How to measure GA4 click events with GTM. Covers the step-by-step process from enabling built-in variables to creating triggers and the GA4 event tag, verifying operation, and publishing.
Shusaku Yosa
What Is Access Analysis Kenkyujo? Scoring, Service Content, and Use Cases Explained
An explanation of Access Analysis Kenkyujo, a free, high-functionality Japanese access analysis tool. Covers features like visitor profiling and real-time analysis, pricing plans, evaluation points, and use cases.
Shusaku Yosa
Site Category Structure: 10 Design Patterns That Drive Results
Five principles for categorising your site, plus 10 structural design patterns including topic, problem, and industry axes. Includes a seven-step process and the most common mistakes to avoid.
Shusaku Yosa
What Are SEO Services? The Six Types, What They Cover, and How to Choose
SEO services fall into six types: consulting, content production, technical support, link building, tools, and in-house training. Learn the characteristics of each, three questions to identify your fit, and what to confirm before signing.
Shusaku Yosa
15 Best Web Marketing Tools Compared: How to Choose by Purpose
A breakdown of 15 web marketing tools across analytics, SEO, MA, ads, social, and CRM, with five selection criteria, a priority order by business stage, and three common failure patterns.
Shusaku Yosa
E-Commerce Content Marketing: Article Themes and Examples That Drive Sales
How to grow e-commerce sales with content marketing: dividing roles with product pages, seven article theme templates, path design to purchase, and how to measure contribution.
Shusaku Yosa
Owned Media SEO: Article Design and Operations That Drive Traffic
How to make owned media SEO drive traffic: pre-launch design, topic clusters, article production, rewrite operations, and measuring results — covered as one continuous workflow.
Shusaku Yosa
What Is noindex? How to Set It Up, When to Use It, and How It Differs from nofollow
How noindex works, the two ways to implement it (meta tag and X-Robots-Tag), when to use it and when to avoid it, and how it differs from nofollow and robots.txt.
Shusaku Yosa
What Is a Canonical Tag? How to Set It Up and Use It Correctly for SEO
How the canonical tag (rel=canonical) works and how to set it. Covers when to use it, common mistakes such as pagination handling, and how to verify with the URL Inspection tool, based on Google's current guidance.
Shusaku Yosa
Why Your Search Rankings Dropped: Causes, Diagnosis, and Recovery Steps
Ranking drops explained across seven causes, from algorithm updates and competitors to technical faults. Covers how to diagnose each one in Search Console, specific recovery steps, and what not to do.
Shusaku Yosa
What Is a Keyword Map? How to Build One and Apply It to SEO Content Design
A keyword map is an SEO blueprint that groups keywords by search intent and maps them to page design. Learn the 5-step build process, the tools to use, and how to apply it to topic clusters and internal link design.
Shusaku Yosa