Marketing analytics and operations insights
Articles about marketing, products, and how to get the most out of NeX-Ray.
How to Choose an SEO Seminar: Characteristics and Checkpoints by Free, Paid, and Online
We organize SEO seminars along the axes of free, paid, online, and in-person, and explain the types and characteristics, what you can learn, checkpoints for choosing, how to choose by purpose, and things to watch out for when attending.
Shusaku Yosa
What Is Exit Rate? Difference from Bounce Rate and Tips to Improve It
Exit rate is the metric showing how often a page was the last one a user viewed before leaving your site. Learn the difference from bounce rate, how GA4 handles it, how to read it by page type, and concrete tactics to improve it.
Shusaku Yosa
What Is Anchor Text? How to Write It to Boost SEO, and Points to Note
Anchor text is the display text set on a link, and it matters for both SEO and usability. We clearly explain its role, types, effective writing, pitfalls to avoid, and how to measure effectiveness.
Shusaku Yosa
What Is the Difference Between SEM and SEO? A Clear Guide to Their Roles and Proper Use
SEM (search engine marketing) is an umbrella concept that includes SEO and listing ads. We compare SEM and SEO by cost, immediacy, and asset value, and clearly explain how to use them and their position in the AI search era.
Shusaku Yosa
15 Recommended Web Analytics Tools | How to Choose and Key Comparison Points
We organize web analytics tools into two axes—access analytics and scraping—and compare 15 recommended tools. From GA4 and Microsoft Clarity to Octoparse, introduced by purpose, with selection criteria and legal compliance notes.
Shusaku Yosa
What Is the h1 Tag? Proper Usage and Writing Tips for SEO
The h1 tag is the element indicating an HTML main heading, important for both SEO and usability. Learn the difference from the title tag, its impact on SEO, points for proper usage and writing, and common pitfalls.
Shusaku Yosa
What Is Web Advertising? Types, Costs, and How to Start for Beginners
A beginner-friendly explanation of what web advertising is. Covers the meaning and features of internet and online advertising, types such as search, display, social media, and video ads, costs and billing methods, and the steps to get started.
Shusaku Yosa
What Is CPC? Meaning, Calculation, and Rate Benchmarks Explained
A clear explanation of what CPC is. Covers the meaning and reading of click unit price, how CPC billing works, the calculation method, the difference from CPM advertising, rough benchmarks for the going rate, and how to use it alongside CVR and CPA in marketing as well as ways to reduce it.
Shusaku Yosa
What Is a Creator? Meaning, Job Types, and Required Skills Explained
A clear explanation of what a creator is. Covers types such as digital creators and content creators, the difference from content directors and content writers, job duties, required skills, and how to start from scratch.
Shusaku Yosa
How to Set Up Google Analytics｜From Opening an Account to Starting Measurement
A step-by-step guide to setting up Google Analytics (GA4), from opening an account to starting measurement. Covers creating the account, property, and data stream, three tag installation methods, measurement confirmation, and initial settings for beginners.
Shusaku Yosa
How to Register a Sitemap in Search Console｜Fixes for When You Can't Submit
A 4-step guide to registering a sitemap in Google Search Console, plus case-by-case causes and fixes for when you can't submit, including "couldn't fetch" and "general HTTP error."
Shusaku Yosa
10 Successful Video Content Marketing Examples｜What Top Performers Have in Common
Ten video content marketing examples organized by industry and goal, including product demos, customer interviews, YouTube, and webinar repurposing, plus the five common principles shared by companies that get results.
Shusaku Yosa