Marketing analytics and operations insights
SEO Article Production: Intent, Briefs, Writing, and Post-Publication Review
Build an SEO article from a reader task and evidence-based brief. Includes writing and release checks, plus a careful approach to post-publication improvements.
Shusaku Yosa
GA4 Permissions: Roles, Sharing and Access Troubleshooting
Compare GA4 roles, add or remove users, understand inherited access, and troubleshoot permission issues when sharing a property with your team.
Shusaku Yosa
Digital Marketing Strategy: Connect Goals, Channels and Budget
Connect business goals to channel choices and budget. Use a role matrix, fictional cost calculation and review plan with clear measurement limits.
Shusaku Yosa
Content Marketing Articles: Planning, Editing and Review Workflow
Plan and maintain content marketing articles with a completed brief, evidence checks, review roles and update decisions grounded in reader needs.
Shusaku Yosa
What Is Rich Content? Formats, Practical Examples, and SEO Considerations
Choose rich-content formats for a reader’s task. Compare media, accessibility, loading behavior, and search-feature eligibility through practical examples.
Shusaku Yosa
Landing Page Structure: Templates for Different Goals and Visitors
Choose landing page sections by visitor needs and goals. Use sample layouts, a completed brief and CTA checks to plan content and evaluate changes.
Shusaku Yosa
How to Write Meta Descriptions: Length, Examples, and Validation
Write accurate meta descriptions with page-specific examples. Understand snippet selection and truncation, then validate HTML and compare search data carefully.
Shusaku Yosa
How to Read GA4 Reports: Acquisition, Pages and Key Events
Read GA4 acquisition, landing-page, page and key-event reports with the right dimensions and denominators. Separate missing measurement from observed zeroes.
Shusaku Yosa
What Is a GA4 Session? Counting Rules and Checks for Mismatched Numbers
Understand GA4 session boundaries, inactivity timeouts and engaged sessions. Use worked timelines and a diagnostic checklist to investigate mismatched counts.
Shusaku Yosa
SEO for Renovation Contractors: Service Pages, Local Search, and Case Studies
Plan useful service pages and renovation case studies. Check service-area profiles, customer questions, and the path from search visibility to genuine inquiries.
Shusaku Yosa
SEO Checklist: Priorities, Checks and Practical Fixes
Use this SEO checklist to prioritize indexing, content, links, usability and measurement issues, with tools, fixes and a workflow for article updates.
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Mirror Sites and Duplicate Content: Assess Ownership, Canonicals, and Copying
Assess mirrored and duplicated sites by purpose and ownership. Choose canonical or redirect handling, document unauthorized copying, and avoid routine disavowal.
Shusaku Yosa