Marketing analytics and operations insights
What Is the GA4 API? What You Can Do and BigQuery/Report Integration Examples
What the GA4 API (Data API) is, what you can do with it, and how it differs from BigQuery export. Covers examples of applying it to report automation and BI-tool integration like Looker Studio, plus points to note.
Shusaku Yosa
How to Set Up Sitelinks (Ads) | Creating Them in Google Ads and Key Points
How to set up Google Ads sitelinks (now sitelink assets). Covers submission rules such as character count and number, the setup steps, points to raise click-through rate, and what to do when they don't display.
Shusaku Yosa
What Is a Search Query? The Difference from Keywords and How to Use It for SEO
What a search query is, explained by contrasting it with a keyword. Covers the four types of search queries (Know, Go, Do, Buy) and how to read search intent and apply it to SEO.
Shusaku Yosa
What Is Reward Advertising? Mechanism, Merits, and Major Ad Networks
What reward advertising is, its reward-based mechanism, merits and demerits, and major ad networks such as AdMob and Meta Audience Network. For those aiming to monetize apps and acquire installs.
Shusaku Yosa
How to Research Search Terms | Reviewing User Demand and Selection Tips
Learn how to grasp user demand by gathering the search terms users actually use. Covers research methods such as suggestions, related keywords, and Search Console, plus tips for reviewing demand and selecting terms.
Shusaku Yosa
What Is E-E-A-T? Four Elements for a Site Google Evaluates Well
What E-E-A-T is, and the four elements Google emphasizes in quality evaluation: Experience, Expertise, Authoritativeness, and Trust. Learn concrete measures to make a site Google evaluates well.
Shusaku Yosa
SEO for Landing Pages | Practical Points to Keep in Mind
Learn why landing pages are said to be weak at SEO and the practical points to fix it: site-integrated design, target keyword selection, text content, internal links, and analysis and improvement.
Shusaku Yosa
How to Create a Facebook Business Account｜From Initial Setup to Running Ads
A beginner's guide to creating a Facebook business account (business portfolio). From the difference with a Facebook Page and the relationship with Business Suite and Ads Manager, to the creation steps, initial setup, and the flow up to running ads, we cover it in order.
Shusaku Yosa
How to Create a Sitemap｜The Difference Between XML/HTML Sitemaps and Creation Steps
An explanation of how to create a sitemap. From the difference between XML sitemaps for search engines and HTML sitemaps for users, to the steps to create one with tools, how to write the tags, and submission after creation, we cover it concretely.
Shusaku Yosa
10 Recommended LPO Tools Compared｜How to Choose by Objective and Pricing
A thorough comparison of how to choose an LPO tool and 10 recommended options. We organize each tool's strengths by objective (A/B testing, heatmaps, LP creation, etc.), and cover pricing models, adoption steps, and points to note. Improve your CVR with the LPO tool that fits your business.
Shusaku Yosa
How to Create an Access Analysis Report: Structure That Gets Read and How to Summarize Key Metrics
Learn how to create an access analysis report that gets read—the basic "acquisition to behavior to results" structure, how to summarize GA4's main metrics, and the next action.
Shusaku Yosa
What Is Page Speed? How It Affects SEO and Conversions, and How to Approach Improvement
Learn how a site's page speed affects SEO rankings and conversions/revenue, explained through Core Web Vitals, plus the basic mindset for tackling improvements.
Shusaku Yosa