Marketing analytics and operations insights
Articles about marketing, products, and how to get the most out of NeX-Ray.
Mobile SEO | Points for Ranking Higher with Mobile-First
Explaining mobile SEO: on the foundation of understanding mobile-first indexing, the points for ranking higher, including responsive design, optimizing Core Web Vitals (LCP, INP, CLS), display speed, a design that is easy to read on smartphones, and content that matches search intent.
Shusaku Yosa
What Is a Title Tag? Writing That Matters for SEO and How to Create Ones That Get Clicked
Explaining title tags from the basics: why they matter for SEO and how to write them (keyword in the first half, around 30 characters, unique per page), how to create ones that get clicked with specificity and numbers, and dealing with Google's automatic rewriting.
Shusaku Yosa
Redirect Setup in SEO | The Difference Between 301/302 and Writing Examples Explained
Explaining redirect setup in SEO: the difference between 301 (permanent) and 302 (temporary) and how to use each, Google's current stance (choose by which URL you want indexed), writing examples for 301, SSL conversion, and domain relocation in .htaccess, and points to note such as avoiding redirect chains.
Shusaku Yosa
What Is Cloaking? How to Avoid the Risks and Penalties in SEO
A guide to cloaking from the basics: the mechanism of showing different content to search engines and users that violates Google's spam policies, techniques such as IP, user agent, and hidden text, penalties such as ranking drops and index removal, and how to avoid unintentional cloaking such as through hacking.
Shusaku Yosa
What Is a Broken Link? Impact on SEO, How to Find Them, and Repair Steps
A guide to broken links from the basics: the impact on SEO based on Google's official stance that a 404 error itself does not directly lower rankings, how to find them with Search Console and dedicated tools, and repair steps such as fixing to the correct URL, 301 redirects, and deletion, plus prevention tips.
Shusaku Yosa
How to Exclude IP Addresses in GA4 | Steps to Remove Internal Access from Measurement
A guide to excluding IP addresses in GA4 to remove your company's access from measurement: the two-stage setup of defining internal traffic and enabling the data filter, testing in Realtime, what to do when exclusion is not working, and handling dynamic IP and smartphones.
Shusaku Yosa
What Is a Topic Cluster? SEO Effects and Steps for Creation and Design Explained
Explaining what a topic cluster is from the basics: the three elements of pillar page, cluster page, and internal links, SEO effects and merits such as improving E-E-A-T and targeting big keywords, and the five steps for creation and design from selecting the main topic to optimizing internal links.
Shusaku Yosa
What Is GA4's "(direct)/(none)"? Causes and Measures to Reduce It Explained
Explaining what GA4's "(direct) / (none)" is: the mechanism by which the referral cannot be identified, causes such as bookmarks, missing UTM parameters, SSL, and in-app browsers, how to check it, and concrete measures to reduce its share.
Shusaku Yosa
10 Sitemap Design Examples That Lead to Results | Key Creation Points Explained
Introducing 10 design examples of easy-to-read sitemaps that lead to results, including simple, tree, purpose-based, and color-coded patterns, the sites they suit, the types of sitemaps, and key creation points such as the four steps and the three-click rule.
Shusaku Yosa
How to Do an SEO Rewrite | Steps and Checkpoints to Improve Rankings
A guide to SEO rewriting from the basics: how to choose articles to rewrite, current-state analysis with Search Console, competitor analysis and organizing search intent, concrete improvement steps, pre-publish checkpoints, and measuring the effect.
Shusaku Yosa
GA4 Cross-Domain Setup Steps | How to Measure Across Multiple Sites
A step-by-step guide to GA4 cross-domain configuration following the admin screen: prerequisites, configuring domains and the unwanted referrals list, verifying with the _gl parameter and DebugView, and checkpoints when measurement is not working.
Shusaku Yosa
How to Select Keywords for Search Advertising | Match Types and Operational Tips
A systematic guide to keyword selection for search ads, from the basic steps through using exact, phrase, and broad match types, setting negative keywords, and operational tips for growing results.
Shusaku Yosa