Marketing analytics and operations insights
Articles about marketing, products, and how to get the most out of NeX-Ray.
Do You Need an SEO Certification? Major Types, How to Choose, and Benefits
From whether you need an SEO certification to the types, difficulty, cost, and benefits of major SEO certifications like SEO Kentei and Web Analyst, plus how to choose the one that fits you — explained for beginners.
Shusaku Yosa
WordPress SEO: A Beginner's Complete Guide from Basics to Applications
A beginner-friendly, thorough guide to WordPress SEO: from the basics and initial settings like permalinks and SEO plugins, to writing SEO-strong articles, and applied measures such as page speed and backlinks.
Shusaku Yosa
What Is Advertising? A Beginner's Complete Guide from Basics to Applications
A thorough beginner-friendly guide to advertising: from the meaning and definition, to the types of ads and advertising methods, and the basic steps and cautions beginners should know before launching a campaign.
Shusaku Yosa
What Is an LP? Meaning, Mechanics, and Uses Explained Simply
A beginner-friendly explanation of what an LP (landing page) is: its meaning and reading, purpose and mechanics, the difference from a website, basic structure, and how to use it including LPO.
Shusaku Yosa
What Is Suggest? Meaning, Reading, and Uses Explained Simply
A beginner-friendly explanation of what suggest is: its meaning, reading, and uses, how it is displayed, the difference from Autocomplete and related keywords, and how to use it for SEO.
Shusaku Yosa
What Is Reverse SEO? A Thorough Beginner's Guide From Basics to Advanced
A beginner-friendly guide to reverse SEO: what it is, legitimate methods you can do yourself, how to measure results, and NG techniques to avoid. Learn practical tips to protect your online reputation from defamation.
Shusaku Yosa
10 Successful SEO Article Patterns: Common Traits and How to Apply Them to Your Own Site
Learn the common patterns behind successful SEO articles, along with 10 article formats that tend to drive results. We cover the shared traits of top-ranking articles—search intent, E-E-A-T, original information—and concrete points for applying them to your own SEO articles.
Shusaku Yosa
What Is the Google Panda Update? A Clear Guide to Its Meaning, Mechanism, and Practical Use
The Panda Update is a Google algorithm update introduced in 2011 to lower the rankings of low-quality content. This guide clearly explains its meaning and name origin, the background and mechanism behind it, how it differs from the Penguin Update, and how to apply its lessons to SEO today.
Shusaku Yosa
What Is Gross? A Complete Guide to Its Meaning, Differences from Related Terms, and Practical Uses
Gross refers to the "total or whole" amount before deducting fees, expenses, and the like. This guide explains its meaning and origin, how it differs from its counterpart "net" (the actual amount), how the two are used across industries such as advertising, real estate, and accounting, and how to apply them in marketing.
Shusaku Yosa
How to Use a Facebook Page: A Thorough Beginner’s Guide | From Basics to Advanced
A thorough beginner’s guide to using a Facebook Page. From the basics—how it differs from a personal account and the steps to create one—to posting, message handling, and advanced use such as scheduled posts and Insights analysis with Meta Business Suite, explained clearly from the ground up.
Shusaku Yosa
What Is PPC? Meaning, How It Works, and How to Use It, Explained Simply
PPC stands for “Pay Per Click,” a type of advertising in which a cost is incurred each time an ad is clicked. This article clearly explains its meaning and reading, the auction mechanism, the pros and cons, the types, and how to use and get started with it.
Shusaku Yosa
What Is Dōsen (導線)? The Difference from Dōsen (動線) and How to Use Each
Dōsen (導線) is a route intentionally designed to guide users or customers toward a goal such as a purchase or inquiry. This article clearly explains how it differs from the same-sounding 動線, when to use each, and key points of website conversion-path design.
Shusaku Yosa