We have released the automated report generation feature for advertising.
We are excited to announce that the automated report generation feature for advertising has been officially released in our service, NeX-Ray. This new feature significantly streamlines data analysis and reporting tasks for advertising operations. Details are explained below.
Features of the Automated Report Generation Feature
Support for Various Metrics
The feature automatically aggregates key metrics essential for measuring ad performance, such as click-through rate, conversion rate, and return on ad spend, and organizes them into easy-to-understand report formats. This eliminates the time and effort required for manual data processing.
Customizable Report Templates
You can freely customize the format and content of the reports. Data can be extracted at the campaign level, ad group level, or for individual ads, enabling you to create reports tailored to your specific needs.
Key Metrics
The advertising reports generated with this feature include the following key metrics, presented in a standardized format:
Date
Spend
Impressions
CPM
Clicks
CPC
CTR (%)
Conversions
CVR (%)
CPA
CTVR (%)
Benefits of Implementation
Significant Time Savings
Ad managers can save time previously spent on data collection and organization, allowing them to focus more on analysis and strategy planning.
Centralized and Visualized Data
Data from multiple ad campaigns can be consolidated into a single dashboard format, providing a clear overview of overall performance at a glance.
Future Outlook
We will continue to enhance this feature based on feedback from our users, aiming to make report generation even more user-friendly and functional. Additionally, we plan to introduce AI-powered automated analysis features and support for integrating data from multiple platforms in the future.
If you have any questions or would like more details about this new feature, please do not hesitate to contact our customer support team.