Skyscraper Ad

A skyscraper ad is a type of online advertisement displayed vertically on the sidebar or side of a web page. Typically designed as a long rectangular banner, it remains visible even when the user scrolls up and down the page. This format is called "skyscraper" due to its tall and narrow shape.

Features

  • Vertical Design: Usually offered in sizes ranging from 120 pixels to 160 pixels in width and 600 pixels to 800 pixels in height. This vertical shape fits well on the side of the page and is highly visible.

  • Fixed Display: It is fixed on the side of the page, so it remains visible even when the user scrolls. This enhances the visibility of the advertisement.

  • Impactful Visuals: The vertical space allows for bold and attractive visuals, making it easier to catch the user's attention.

Benefits

  • High Visibility: Being fixed on the sidebar of the web page makes it more noticeable to users and stands out compared to other ad formats.

  • Sustained Display: Since it is unaffected by page scrolling, the exposure time of the ad is longer, increasing brand exposure to users.

  • Effective Message Delivery: The vertical space allows for detailed information and multiple visuals to be effectively conveyed.

Use Cases for Skyscraper Ads

  • Product Promotion: Used to promote new product launches or specific campaigns. Combining attractive visuals and catchy phrases captures user interest.

  • Increasing Brand Awareness: Displaying the brand's logo or slogan prominently to enhance brand recognition.

  • Driving Traffic to Content: Used to direct traffic to specific content or landing pages. It is common to include calls to action like "Learn More" or "Buy Now."

Design Tips

  • Eye-Catching Visuals: Use vibrant colors and high-quality images to attract the user's gaze.

  • Simple Message: Use short and impactful catchphrases to quickly convey the message.

  • Clear Call to Action (CTA): Including specific actions like "Learn More" or "Buy Now" can increase click-through rates.

Summary

Skyscraper ads effectively capture user attention with their vertical shape and fixed display, offering high visibility. They are used for various purposes, including product promotion, increasing brand awareness, and driving traffic to content. Combining effective design and messaging can create a strong impact on users and maximize the effectiveness of the advertisement.