YMYL - Your Money or Your Life

YMYL (Your Money or Your Life) refers to categories of web pages that can significantly impact a user's health, safety, financial stability, or overall well-being. These pages require especially high levels of trustworthiness, accuracy, and expertise. Google applies particularly stringent quality standards to YMYL content to ensure users receive valuable and reliable information.

Categories of YMYL Content

Health and Medical Information: Information about diseases, treatments, medications, and health management. This content must be accurate and reliable.

  • Examples: Medical advice, symptoms of diseases, treatment methods, information about pharmaceuticals.

Financial Information: Information about investments, taxes, loans, and insurance. Since this content directly affects a user's financial situation, reliability is crucial.

  • Examples: Investment advice, bank interest rates, credit card information, tax advice.

Legal Information: Information about legal consultations, procedures, and contracts. Accuracy is essential as it pertains to users' legal rights and obligations.

  • Examples: Legal advice, contract templates, information on legal procedures.

Safety Information: Information about safety measures, crime prevention, and emergency responses. This content directly affects users' safety, so reliability is required.

  • Examples: Safety guides, crime prevention tips, emergency response methods.

Public News and Important Information: Information about politics, economics, and social issues. Accuracy and objectivity are important as this content influences public understanding and awareness.

  • Examples: Political news, economic indicators, reports on social issues.

Importance of YMYL Content

YMYL content is critical because it impacts significant decisions for users. The following points are especially important:

Ensuring Reliability: Content must be created based on trustworthy sources and provided by credible authors.

Maintaining Accuracy: Information must be accurate and up-to-date. Misinformation can have severe negative effects on users, so it must be regularly updated.

Providing Expertise: YMYL content should be created by authors with expertise in the relevant field. Expert opinions and reviews are crucial.

Optimizing YMYL Content

To optimize YMYL content, the following measures are necessary:

Enhancing E-A-T (Expertise, Authoritativeness, Trustworthiness): Strengthen E-A-T by having content written or supervised by experts, citing authoritative sources, and providing reliable operator information.

Ensuring Transparency and Accuracy: Clearly display author information, operator details, and contact information to ensure transparency. Verify that the information is accurate and regularly updated.

Utilizing User Reviews and Feedback: Actively collect and use user reviews and feedback to improve content.

Providing High-Quality Content: Offer high-quality content that is valuable and beneficial to users. Improve content quality by incorporating detailed research and expert opinions.

Practical Examples of YMYL Content

Health Information Sites: Provide articles supervised by doctors and experts, explaining symptoms, treatments, and prevention methods in detail.

Investment Advice Sites: Offer advice from financial advisors and investment experts, explaining the latest market information and investment strategies.

Legal Consultation Sites: Provide legal advice from lawyers and legal experts, offering information on contract creation and legal procedures.

YMYL content must support users in making important decisions, requiring particularly high levels of reliability and expertise. Content creation and site operation with this in mind play a crucial role in SEO success.