Yahoo Ads

Integration with Yahoo Advertising
Retrieve Listing Ad Metrics
By integrating, you can obtain various metrics for listing ads (search ads) distributed on Yahoo. These include the following:
Impressions
: The number of times the ad appeared in search results.
Click-Through Rate (CTR)
: The percentage of displayed ads that were clicked.
Average Cost-Per-Click (CPC)
: The average cost paid when an ad is clicked.
Conversion Rate
: The percentage of users who took an action (purchase, registration, etc.) after clicking the ad.
This allows for a comprehensive evaluation of ad performance and aids in optimizing keywords and ad copy.
Retrieve Display Ad Metrics
Through integration, you can also obtain metrics for display ads distributed on Yahoo. Display ads are banner ads shown on Yahoo's partner sites and web pages like Yahoo News. These metrics include:
Impressions
: The number of times the ad was displayed.
Click-Through Rate (CTR)
: The percentage of displayed ads that were clicked.
Cost-Per-Thousand Impressions (CPM)
: The cost paid for every 1,000 impressions.
Engagement Rate
: The percentage of user interactions (clicks, hovers, etc.) with the ad.
Display ads are effective for brand awareness and retargeting. Analyzing these metrics helps improve ad placement and design.
Setup Instructions
Navigate to the Business Settings screen.
Open Business Details.
Press the "Integration" button at the top right of the screen.
You can visually confirm the setup steps in the following video. Click the link to watch the video.
Summary
Through integration with Yahoo Advertising, you can analyze the performance of both listing ads and display ads in detail and maximize their effectiveness. Using Nex-Ray, you can retrieve various data from Yahoo ads, allowing you to evaluate ad effectiveness and improve your advertising strategy.