Ad Operations posts
What Is Google Optimize? Alternatives and Migration After Its Shutdown
Google Optimize was discontinued on September 30, 2023. This article explains the reasons, the alternative tools Google officially recommends (AB Tasty, Optimizely, VWO), and how to choose a migration destination.
Shusaku Yosa
What Is Web Advertising? Types, Costs, and How to Start for Beginners
A beginner-friendly explanation of what web advertising is. Covers the meaning and features of internet and online advertising, types such as search, display, social media, and video ads, costs and billing methods, and the steps to get started.
Shusaku Yosa
What Is Advertising? A Beginner's Complete Guide from Basics to Applications
A thorough beginner-friendly guide to advertising: from the meaning and definition, to the types of ads and advertising methods, and the basic steps and cautions beginners should know before launching a campaign.
Shusaku Yosa
What Is an LP? Meaning, Mechanics, and Uses Explained Simply
A beginner-friendly explanation of what an LP (landing page) is: its meaning and reading, purpose and mechanics, the difference from a website, basic structure, and how to use it including LPO.
Shusaku Yosa
What Is Gross? A Complete Guide to Its Meaning, Differences from Related Terms, and Practical Uses
Gross refers to the "total or whole" amount before deducting fees, expenses, and the like. This guide explains its meaning and origin, how it differs from its counterpart "net" (the actual amount), how the two are used across industries such as advertising, real estate, and accounting, and how to apply them in marketing.
Shusaku Yosa
What Is PPC? Meaning, How It Works, and How to Use It, Explained Simply
PPC stands for “Pay Per Click,” a type of advertising in which a cost is incurred each time an ad is clicked. This article clearly explains its meaning and reading, the auction mechanism, the pros and cons, the types, and how to use and get started with it.
Shusaku Yosa
How to Set Up Google Merchant Center (with Screenshots): From Initial Setup to Launch
A step-by-step guide to setting up Google Merchant Center, with screenshots. From account creation, website verification, and product data registration to launching operations by linking with Google Ads, explained according to Merchant Center Next.
Shusaku Yosa
What is Criteo? A Plain-English Guide to Its Meaning, Mechanism, and Use Cases
A practical guide to Criteo, the global dynamic retargeting and commerce media platform. Covers what Criteo is, how the Shopper Graph and AI optimization (bidding, creative, recommendation) work, main products (Customer Reengagement / CDR, Customer Acquisition, Audience Match, Retail Media), benefits and drawbacks, best-fit sites, common implementation pitfalls, and how Criteo fits with Google Ads, Yahoo!, and GA4 in a modern performance marketing stack.
Shusaku Yosa
Advertising vs. Marketing: The Role of Advertising in Your Overall Strategy
A 2026 guide to the difference between advertising and marketing, organized systematically. Covers the higher/lower concept relationship (marketing is the whole management activity of designing "who, what, how, profit"; advertising is one tool within its promotion domain), Kotler's R-STP-MM-I-C flow, STP strategy, the 4P (Product/Price/Place/Promotion), and advertising's place in the promotion mix (advertising, PR, sales promotion, personal selling, direct marketing). Also covers advertising's role at each stage of AIDMA/AISAS and the purchase funnel (awareness/consideration/purchase/retention), including media and metrics; automation and first-party data strategy in the AI-native marketing era; and the limits of single-channel ad evaluation plus whole-marketing optimization via IMC and MMM.
Shusaku Yosa
YouTube Advertising Costs: A Pricing Guide by Billing Method and How to Set Your Budget
A 2026 guide to YouTube advertising costs. Covers the four billing methods (CPV JPY 3–20, CPM JPY 300–1,500, CPC JPY 3–20, CPD millions/day), unit-cost benchmarks for all six ad formats (skippable / non-skippable in-stream, bumper, in-feed, outstream, masthead), three budget-setting approaches starting from JPY 300K/month with simulations, four operational levers to improve cost efficiency, video production costs (JPY 350K–500K/video) and agency fee benchmarks (20% of media spend), plus how to use MMM to measure the true contribution of YouTube ads in an era of cookie restrictions.
Shusaku Yosa
What Is Performance Advertising? Differences from Reservation-Type Ads, Major Platforms, and Operational Tips
A comprehensive 2026 guide to performance advertising (un'yougata koukoku): basic definition, auction-based bidding mechanics and pricing models, differences from reservation-type ads (pure ads), profiles of the seven major platforms (Google Ads, Yahoo! Ads, Meta Ads, LINE Ads, X Ads, TikTok Ads, Microsoft Ads), ad types (search, display, social, video, DSP), 7 operational tips, 2026 trends (AI automation, first-party data, LINEYAHOO integration), and how to use MMM to measure the true impact of performance ads under cookie restrictions.
Shusaku Yosa
What Are Responsive Ads? Submission Specifications and How to Create Effective Creatives
A comprehensive 2026 guide to responsive ads: the basics (RSA vs. RDA), submission specifications for Google Ads and Yahoo! Ads (character counts, image sizes, file formats), tips for creating effective creatives (fully using 15 headlines, image asset design, diversifying messaging angles), operational optimization (ad strength improvement, regular creative refreshes), and how to use MMM to accurately measure responsive ad performance under cookie restrictions.
Shusaku Yosa