Media Strategy posts
What Is Digital Marketing? The Big Picture & How to Prioritize Tactics [2026 Edition]
A systematic guide to digital marketing organized in 3 layers: Acquisition, Nurture & Conversion, and Analysis & Optimization. Includes a SaaS developer's framework for tactic prioritization and 2026 trend coverage.
Shusaku Yosa
The Complete Guide to Social Media Marketing | From Strategy to Measurement
A comprehensive guide to social media marketing: strategy design, platform selection, KPI setting, and performance measurement. Includes real cross-platform analytics examples with NeX-Ray. Updated for 2026.
Shusaku Yosa
What Is the Marketing Mix? A Complete Guide from 4P/4C Basics to Practical MMM Analysis
A comprehensive guide covering the 4P and 4C marketing mix frameworks, their historical evolution, changes in the digital era, and a step-by-step approach to Marketing Mix Modeling (MMM) for data-driven budget optimization.
Shusaku Yosa
What Is Cross-Media? Differences from Media Mix and Integrated Offline \u00d7 Online Measurement
A comprehensive guide to cross-media marketing—from its meaning and mechanics to how it differs from media mix, key success factors, and integrated offline × online effectiveness measurement with MMM.
Shusaku Yosa
What Is Media Planning? A Complete Guide to Process, Frameworks, and Budget Optimization
A comprehensive guide to media planning—from basic concepts and frameworks (Triple Media, PESO model) to seven practical steps and data-driven budget allocation optimization with MMM.
Shusaku Yosa
What Is Media Mix? How It Differs from Cross-Media
Learn the meaning, purpose, and advantages of media mix, how it differs from cross-media, and key strategies for success. Discover how MMM (Marketing Mix Modeling) helps visualize media mix effectiveness.
Shusaku Yosa