Media Strategy posts
What Is Pure Advertising? Differences from Programmatic, Benefits, and Use Cases
Pure (reserved-buy) advertising explained: mechanism, differences from programmatic, 6 formats (banner/editorial/rich/takeover/video/email), pricing models, cost benchmarks, pros and cons, use cases like launches and branding, media selection tips, and MMM measurement.
Shusaku Yosa
What Is Affiliate Advertising? A Beginner's Guide to Mechanism, Costs, and How to Start
Affiliate advertising explained for beginners: performance-based mechanism, role of ASPs, cost benchmarks, 5-step launch process, major ASPs, stealth marketing regulation and other legal requirements, plus MMM-based integrated evaluation.
Shusaku Yosa
Types of Internet Advertising: Features, Costs, and How to Choose
A complete list of the ten main internet advertising types—search, display, retargeting, SNS, video, in-feed, native, affiliate, tie-up, and audio/email—compared on characteristics, costs, use cases, goal-based selection, and cross-channel measurement.
Shusaku Yosa
Latest Inbound Marketing Strategies: How to Attract Customers Effectively with SNS, Ads & Content
A comprehensive guide to the latest inbound customer acquisition methods using social media, advertising, and content. With 2025 data showing 42.68M visitors and ¥9.5T in spending to Japan, learn platform-specific strategies, MEO, multilingual SEO, and cross-channel analytics from an expert perspective.
Shusaku Yosa
What Is Data-Driven Management? Practical Steps SMEs Can Start Today
Featuring our own data-driven management initiatives and their concrete results. From data-based decision-making fundamentals to KPI setting, data visualization, and PDCA execution, this guide systematically covers five steps that SMEs can implement today.
Shusaku Yosa
10 Content Marketing Success Stories | BtoB & BtoC Tactics and Performance Data
10 content marketing success stories across BtoB and BtoC, analyzed objectively from a third-party perspective. Keyence, Hokuoh Kurashi no Dougu Ten, and more — tactics and results organized in a unified framework with 5 replicable success patterns.
Shusaku Yosa
What Is Lead Generation? BtoB Methods and KPI Design for Driving Results
A comprehensive guide to BtoB lead generation: core methods, KPI design, and MA/CRM/SFA data integration from lead acquisition to nurturing to deal creation. Learn how to align marketing and sales for revenue-driving lead creation.
Shusaku Yosa
How to Build a Marketing Strategy | Driving Results with Frameworks and Data
Learn how to build a marketing strategy using proven frameworks including STP, 4P, 3C, SWOT, and the marketing funnel. Covers 5-step strategy design, KPI tree construction, data-driven decision-making, and continuous improvement cycles with practical SaaS insights.
Shusaku Yosa
Marketing Automation (MA) Guide | Benefits and How to Design Operations That Work
A comprehensive guide to marketing automation (MA) covering core concepts, benefits, key features, tool selection criteria, and operational design from a SaaS developer's perspective. Includes technical points on data integration, API connectivity, and scoring design, plus real-world integration examples with NeX-Ray.
Shusaku Yosa
Marketing Automation (MA) Tools Compared: How to Choose and Implementation Steps
A comprehensive comparison of major MA (marketing automation) tools from a SaaS developer’s perspective. Covers selection criteria, API integration design, implementation steps, and category-based recommendations for B2B and B2C.
Shusaku Yosa
How to Create a Customer Journey Map | A Practical Guide Even Beginners Can Follow
A step-by-step guide to creating customer journey maps. Covers persona setup, touchpoint mapping, emotion curve design, initiative development, and practical templates for beginners.
Shusaku Yosa
What Is Content Marketing? How to Build a Strategy That Delivers Results and Measure Effectiveness
A comprehensive guide to content marketing covering fundamentals, strategy design, content production, and performance measurement. Learn about SEO, social media, and email integration, KPI design, and practical ROI improvement techniques.
Shusaku Yosa