Media Strategy posts
What Is DSP Advertising? Mechanics, SSP Differences, and Benefits of Adoption
A complete 2026 guide to DSP advertising: what a Demand Side Platform is, how RTB works, DSP vs. SSP/ad network/DMP, targeting methods, pricing models, pros and cons, major Japanese DSP vendors (UNIVERSE Ads, Logicad, Criteo, UNICORN, Red), 7 selection criteria, and MMM-based measurement.
Shusaku Yosa
What Is Pure Advertising? Differences from Programmatic, Benefits, and Use Cases
Pure (reserved-buy) advertising explained: mechanism, differences from programmatic, 6 formats (banner/editorial/rich/takeover/video/email), pricing models, cost benchmarks, pros and cons, use cases like launches and branding, media selection tips, and MMM measurement.
Shusaku Yosa
What Is Affiliate Advertising? A Beginner's Guide to Mechanism, Costs, and How to Start
Affiliate advertising explained for beginners: performance-based mechanism, role of ASPs, cost benchmarks, 5-step launch process, major ASPs, stealth marketing regulation and other legal requirements, plus MMM-based integrated evaluation.
Shusaku Yosa
Types of Internet Advertising: Features, Costs, and How to Choose
A complete list of the ten main internet advertising types—search, display, retargeting, SNS, video, in-feed, native, affiliate, tie-up, and audio/email—compared on characteristics, costs, use cases, goal-based selection, and cross-channel measurement.
Shusaku Yosa
Latest Inbound Marketing Strategies: How to Attract Customers Effectively with SNS, Ads & Content
A comprehensive guide to the latest inbound customer acquisition methods using social media, advertising, and content. With 2025 data showing 42.68M visitors and ¥9.5T in spending to Japan, learn platform-specific strategies, MEO, multilingual SEO, and cross-channel analytics from an expert perspective.
Shusaku Yosa
What Is Data-Driven Management? Practical Steps SMEs Can Start Today
Featuring our own data-driven management initiatives and their concrete results. From data-based decision-making fundamentals to KPI setting, data visualization, and PDCA execution, this guide systematically covers five steps that SMEs can implement today.
Shusaku Yosa
10 Content Marketing Success Stories | BtoB & BtoC Tactics and Performance Data
10 content marketing success stories across BtoB and BtoC, analyzed objectively from a third-party perspective. Keyence, Hokuoh Kurashi no Dougu Ten, and more — tactics and results organized in a unified framework with 5 replicable success patterns.
Shusaku Yosa
What Is Lead Generation? BtoB Methods and KPI Design for Driving Results
A comprehensive guide to BtoB lead generation: core methods, KPI design, and MA/CRM/SFA data integration from lead acquisition to nurturing to deal creation. Learn how to align marketing and sales for revenue-driving lead creation.
Shusaku Yosa
How to Build a Marketing Strategy | Driving Results with Frameworks and Data
Learn how to build a marketing strategy using proven frameworks including STP, 4P, 3C, SWOT, and the marketing funnel. Covers 5-step strategy design, KPI tree construction, data-driven decision-making, and continuous improvement cycles with practical SaaS insights.
Shusaku Yosa
Marketing Automation (MA) Guide | Benefits and How to Design Operations That Work
A comprehensive guide to marketing automation (MA) covering core concepts, benefits, key features, tool selection criteria, and operational design from a SaaS developer's perspective. Includes technical points on data integration, API connectivity, and scoring design, plus real-world integration examples with NeX-Ray.
Shusaku Yosa
Marketing Automation (MA) Tools Compared: How to Choose and Implementation Steps
A comprehensive comparison of major MA (marketing automation) tools from a SaaS developer’s perspective. Covers selection criteria, API integration design, implementation steps, and category-based recommendations for B2B and B2C.
Shusaku Yosa
How to Create a Customer Journey Map | A Practical Guide Even Beginners Can Follow
A step-by-step guide to creating customer journey maps. Covers persona setup, touchpoint mapping, emotion curve design, initiative development, and practical templates for beginners.
Shusaku Yosa