Media Strategy posts
Digital Marketing Strategy: Connect Goals, Channels and Budget
Connect business goals to channel choices and budget. Use a role matrix, fictional cost calculation and review plan with clear measurement limits.
Shusaku Yosa
Owned Media Goals and KPIs: Definitions, Calculations, and Review Decisions
Set owned media goals, define comparable traffic and outcome KPIs, work through a cost example, and make monthly decisions without mistaking events for people.
Shusaku Yosa
What Is Web Marketing? Channels, Skills, and a Four-Week Starter Plan
Understand web marketing channels and skills, then build a four-week starter plan with a clear audience, a validated outcome, named owners, and useful checks.
Shusaku Yosa
SEO Certifications in Japan: Comparing SEO Kentei, Web Analytics and Google Credentials
Compare SEO credentials in Japan by scope, exam format, total learning costs, and renewal terms, with practical role examples and a small portfolio worksheet.
Shusaku Yosa
WordPress SEO Checklist: Indexing Settings, Sitemaps and Publishing Checks
Check WordPress visibility, URL decisions, theme and plugin output, and article structure with practical tables that separate sitemap submission from indexing.
Shusaku Yosa
What Is Advertising? Goals, Types, and a Campaign Brief
Learn what advertising is, compare it with PR and owned media, and use practical briefs and evidence checks to plan a campaign around a clear audience and goal.
Shusaku Yosa
Native Advertising: Formats, Disclosure, and Measurement
Understand native ad formats, disclosure and measurement. Compare placements, plan a campaign and evaluate total costs with a clearly labeled fictional B2B example.
Shusaku Yosa
How to Write a B2B White Paper: Outline, Distribution, and Follow-Up
Create a B2B white paper from brief to distribution and sales use. Includes a ten-page outline, gated-versus-ungated choices and consistent lead-conversion calculations.
Shusaku Yosa
B2B Seminar and Webinar Planning: Timeline and Checklist
Plan a B2B seminar or webinar from audience and outcomes. Includes a four-week checklist, a 60-minute agenda, contingency roles and a follow-up measurement example.
Shusaku Yosa
SDR vs. BDR: Roles, Metrics, and Marketing Handoffs
Align marketing, SDRs, BDRs and sales with explicit responsibilities. Includes handoff criteria, a fictional qualification brief and metrics for a practical weekly review.
Shusaku Yosa
Marketing Funnel Models: AIDA, AISAS, and Measurement Examples
Compare AIDA, Japan’s AISAS model and measurable funnels. Define stages, denominators and time windows, then diagnose drop-offs without guessing customer psychology.
Shusaku Yosa
Email Open Rates: Measurement Limits and Practical Improvements
Interpret newsletter open rates with privacy and measurement limits in mind. Diagnose delivery, clicks and outcomes, then test subject lines and frequency responsibly.
Shusaku Yosa