Media Strategy posts
What Is Web Marketing? Types, How to Start, and Skills You Need, Explained Simply
Web marketing is the activity of using the web to attract customers and drive outcomes. This article explains, in a beginner-friendly way, the main types such as SEO, ads, and SNS, the 5 steps to get started, and the skills you need.
Shusaku Yosa
Do You Need an SEO Certification? Major Types, How to Choose, and Benefits
From whether you need an SEO certification to the types, difficulty, cost, and benefits of major SEO certifications like SEO Kentei and Web Analyst, plus how to choose the one that fits you — explained for beginners.
Shusaku Yosa
WordPress SEO: A Beginner's Complete Guide from Basics to Applications
A beginner-friendly, thorough guide to WordPress SEO: from the basics and initial settings like permalinks and SEO plugins, to writing SEO-strong articles, and applied measures such as page speed and backlinks.
Shusaku Yosa
What Is Advertising? A Beginner's Complete Guide from Basics to Applications
A thorough beginner-friendly guide to advertising: from the meaning and definition, to the types of ads and advertising methods, and the basic steps and cautions beginners should know before launching a campaign.
Shusaku Yosa
What Is Native Advertising? Types, Benefits, and Success Cases
A practitioner's guide to native advertising — covering the IAB definition and three conditions, the six types (in-feed, paid search, recommendation widget, promoted listing, in-ad, custom), benefits and drawbacks, major media (Meta, X, LINE, SmartNews, Outbrain, etc.), success patterns across B2B SaaS, D2C, and large brands, funnel-based KPI design, and how native ads differ from stealth marketing under Japan's Act against Unjustifiable Premiums and Misleading Representations.
Shusaku Yosa
How to Create a Whitepaper | Effective Structure and Trade-Show Lead Reactivation
A practical guide to creating whitepapers that drive results — covering goal and target setting, theme selection, the standard structure (cover, problem, solution, case studies, CTA, company info), writing and design execution, LP and form design that lifts download rates, reactivating trade-show leads, distribution channel design, KPI and improvement cycles, and how to decide between in-house and outsourced production.
Shusaku Yosa
How to Plan a Seminar: A Complete Guide with Preparation Checklist
An end-to-end guide to seminar planning and preparation. Covers the four planning steps (goal/KGI-KPIs, target and personas, theme and content design, budget and team), a three-month preparation timeline, day-of operations and post-event follow-up, a phase-by-phase preparation checklist (planning / demand-gen and ops / day-of and post-event), and common pitfalls including goal drift, demand-gen shortfall, and thin follow-up.
Shusaku Yosa
Inside Sales and Marketing Alignment: The Roles of SDRs and BDRs
A practitioner-focused guide to aligning inside sales and marketing — covering SDR (inbound-response) and BDR (outbound new-logo) roles, the division of labor in The Model, the four steps of alignment design (lead stage definitions, hand-off SLAs, data/tooling foundation, shared KPIs), funnel metrics, and common pitfalls including finger-pointing, lead neglect, and content supply gaps.
Shusaku Yosa
What Is a Marketing Funnel? A Guide to AIDA, AISAS, and Other Major Models
A complete guide to the marketing funnel: the basic concept of mapping the customer journey, the three foundational shapes (purchase, influence, double), major buyer behavior models (AIDA, AIDMA, AISAS, AISCEAS, DECAX, SIPS, Dual AISAS, 5A), the B2B funnel, and four steps to put it all into practice.
Shusaku Yosa
10 Ways to Improve Email Open Rates: Subject Lines, Send Timing, and Personalization
10 practical tactics for lifting newsletter open rates, organized around four levers: subject lines (the 4 U's), send timing, personalization, and list management. Covers industry benchmarks, iOS 17 Apple MPP impact, KPI design, and A/B testing workflow.
Shusaku Yosa
What Is Opt-In? Differences from Opt-Out and Legal Considerations for Email Marketing
Learn what opt-in is, how it differs from opt-out, the regulations under Japan's Act on Specified Electronic Mail, the Specified Commercial Transactions Act, and the Act on the Protection of Personal Information, plus display obligations, double opt-in, penalties, and operational tips for email marketers.
Shusaku Yosa
What Is a Step Email? Scenario Design and Success Stories
Learn what step emails are, how they differ from newsletters, the 5-step scenario design process, industry-specific examples, success stories from B2B SaaS, EC, and study-abroad agencies, and key KPIs and improvement tips.
Shusaku Yosa