SEO & Content posts
How to Set SEO-Friendly URLs: Recommended Structure and Patterns to Avoid
A guide to setting SEO-friendly URLs, divided into recommended structure and patterns to avoid. Covers seven points for short, descriptive, stable URLs, NG examples such as underscores and date insertion, and how to judge URL design.
Shusaku Yosa
Tips for Creating SEO Articles: Structure and Research Steps for Aiming at the Top
A guide to creating SEO articles, focused on the research steps and structural design done before writing. Covers the four research steps — search intent, competitor analysis, identifying questions, and finding a unique angle — and how to translate them into headings.
Shusaku Yosa
How to Do SEO: The Basic Measures and Steps Beginners Should Tackle First
A beginner-friendly explanation of how to do SEO. Covers the three basic measures to tackle first, the five practical steps from setting your purpose through measuring results and improving, and common pitfalls to avoid.
Shusaku Yosa
What Is Search Volume? How to Check It and Apply It to SEO Keyword Selection
A beginner-friendly guide to what search volume is, how to check it with tools like Google Keyword Planner, and how to apply it to SEO keyword selection.
Shusaku Yosa
What Does SEO Cost? Pricing by Measure and How to Choose a Provider
A guide to SEO cost benchmarks by pricing model (fixed-fee, performance-based, spot) and by measure such as consulting, article creation, and technical fixes, plus how to choose a provider.
Shusaku Yosa
What Are Hidden Links? SEO Penalty Risks and How to Spot Them
A clear guide to what hidden links are, their common techniques, the SEO penalty risks, and how to spot them using page selection, HTML/CSS checks, and Search Console.
Shusaku Yosa
What Is a Satellite Site? SEO Benefits, Risks, and How to Use It Correctly
A clear guide to what a satellite site is, the SEO benefits it can deliver, the risks such as Google penalties, and how to use it safely and correctly.
Shusaku Yosa
What Is SEO Consulting? The Benefits of Hiring a Consultant and Cost Benchmarks Explained
An explanation of what kind of engagement model SEO consulting is. Covers the main support content, the benefits and drawbacks of hiring a consultant, cost benchmarks for the consulting type (a guide of 300,000 to 1,000,000 yen per month), and the companies it suits.
Shusaku Yosa
Site Category Structure: 10 Design Patterns That Drive Results
Five principles for categorising your site, plus 10 structural design patterns including topic, problem, and industry axes. Includes a seven-step process and the most common mistakes to avoid.
Shusaku Yosa
What Are SEO Services? The Six Types, What They Cover, and How to Choose
SEO services fall into six types: consulting, content production, technical support, link building, tools, and in-house training. Learn the characteristics of each, three questions to identify your fit, and what to confirm before signing.
Shusaku Yosa
15 Best Web Marketing Tools Compared: How to Choose by Purpose
A breakdown of 15 web marketing tools across analytics, SEO, MA, ads, social, and CRM, with five selection criteria, a priority order by business stage, and three common failure patterns.
Shusaku Yosa
E-Commerce Content Marketing: Article Themes and Examples That Drive Sales
How to grow e-commerce sales with content marketing: dividing roles with product pages, seven article theme templates, path design to purchase, and how to measure contribution.
Shusaku Yosa