SEO & Content posts
Owned Media SEO: Article Design and Operations That Drive Traffic
How to make owned media SEO drive traffic: pre-launch design, topic clusters, article production, rewrite operations, and measuring results — covered as one continuous workflow.
Shusaku Yosa
What Is noindex? How to Set It Up, When to Use It, and How It Differs from nofollow
How noindex works, the two ways to implement it (meta tag and X-Robots-Tag), when to use it and when to avoid it, and how it differs from nofollow and robots.txt.
Shusaku Yosa
What Is a Canonical Tag? How to Set It Up and Use It Correctly for SEO
How the canonical tag (rel=canonical) works and how to set it. Covers when to use it, common mistakes such as pagination handling, and how to verify with the URL Inspection tool, based on Google's current guidance.
Shusaku Yosa
Why Your Search Rankings Dropped: Causes, Diagnosis, and Recovery Steps
Ranking drops explained across seven causes, from algorithm updates and competitors to technical faults. Covers how to diagnose each one in Search Console, specific recovery steps, and what not to do.
Shusaku Yosa
What Is a Keyword Map? How to Build One and Apply It to SEO Content Design
A keyword map is an SEO blueprint that groups keywords by search intent and maps them to page design. Learn the 5-step build process, the tools to use, and how to apply it to topic clusters and internal link design.
Shusaku Yosa
Mobile SEO | Points for Ranking Higher with Mobile-First
Explaining mobile SEO: on the foundation of understanding mobile-first indexing, the points for ranking higher, including responsive design, optimizing Core Web Vitals (LCP, INP, CLS), display speed, a design that is easy to read on smartphones, and content that matches search intent.
Shusaku Yosa
What Is a Title Tag? Writing That Matters for SEO and How to Create Ones That Get Clicked
Explaining title tags from the basics: why they matter for SEO and how to write them (keyword in the first half, around 30 characters, unique per page), how to create ones that get clicked with specificity and numbers, and dealing with Google's automatic rewriting.
Shusaku Yosa
Redirect Setup in SEO | The Difference Between 301/302 and Writing Examples Explained
Explaining redirect setup in SEO: the difference between 301 (permanent) and 302 (temporary) and how to use each, Google's current stance (choose by which URL you want indexed), writing examples for 301, SSL conversion, and domain relocation in .htaccess, and points to note such as avoiding redirect chains.
Shusaku Yosa
What Is Cloaking? How to Avoid the Risks and Penalties in SEO
A guide to cloaking from the basics: the mechanism of showing different content to search engines and users that violates Google's spam policies, techniques such as IP, user agent, and hidden text, penalties such as ranking drops and index removal, and how to avoid unintentional cloaking such as through hacking.
Shusaku Yosa
What Is a Broken Link? Impact on SEO, How to Find Them, and Repair Steps
A guide to broken links from the basics: the impact on SEO based on Google's official stance that a 404 error itself does not directly lower rankings, how to find them with Search Console and dedicated tools, and repair steps such as fixing to the correct URL, 301 redirects, and deletion, plus prevention tips.
Shusaku Yosa
What Is a Topic Cluster? SEO Effects and Steps for Creation and Design Explained
Explaining what a topic cluster is from the basics: the three elements of pillar page, cluster page, and internal links, SEO effects and merits such as improving E-E-A-T and targeting big keywords, and the five steps for creation and design from selecting the main topic to optimizing internal links.
Shusaku Yosa
10 Sitemap Design Examples That Lead to Results | Key Creation Points Explained
Introducing 10 design examples of easy-to-read sitemaps that lead to results, including simple, tree, purpose-based, and color-coded patterns, the sites they suit, the types of sitemaps, and key creation points such as the four steps and the three-click rule.
Shusaku Yosa