SEO & Content posts
How to Choose an SEO Seminar: Characteristics and Checkpoints by Free, Paid, and Online
We organize SEO seminars along the axes of free, paid, online, and in-person, and explain the types and characteristics, what you can learn, checkpoints for choosing, how to choose by purpose, and things to watch out for when attending.
Shusaku Yosa
What Is Anchor Text? How to Write It to Boost SEO, and Points to Note
Anchor text is the display text set on a link, and it matters for both SEO and usability. We clearly explain its role, types, effective writing, pitfalls to avoid, and how to measure effectiveness.
Shusaku Yosa
What Is the Difference Between SEM and SEO? A Clear Guide to Their Roles and Proper Use
SEM (search engine marketing) is an umbrella concept that includes SEO and listing ads. We compare SEM and SEO by cost, immediacy, and asset value, and clearly explain how to use them and their position in the AI search era.
Shusaku Yosa
What Is the h1 Tag? Proper Usage and Writing Tips for SEO
The h1 tag is the element indicating an HTML main heading, important for both SEO and usability. Learn the difference from the title tag, its impact on SEO, points for proper usage and writing, and common pitfalls.
Shusaku Yosa
What Is a Creator? Meaning, Job Types, and Required Skills Explained
A clear explanation of what a creator is. Covers types such as digital creators and content creators, the difference from content directors and content writers, job duties, required skills, and how to start from scratch.
Shusaku Yosa
How to Register a Sitemap in Search Console｜Fixes for When You Can't Submit
A 4-step guide to registering a sitemap in Google Search Console, plus case-by-case causes and fixes for when you can't submit, including "couldn't fetch" and "general HTTP error."
Shusaku Yosa
10 Successful Video Content Marketing Examples｜What Top Performers Have in Common
Ten video content marketing examples organized by industry and goal, including product demos, customer interviews, YouTube, and webinar repurposing, plus the five common principles shared by companies that get results.
Shusaku Yosa
Do You Need an SEO Certification? Major Types, How to Choose, and Benefits
From whether you need an SEO certification to the types, difficulty, cost, and benefits of major SEO certifications like SEO Kentei and Web Analyst, plus how to choose the one that fits you — explained for beginners.
Shusaku Yosa
WordPress SEO: A Beginner's Complete Guide from Basics to Applications
A beginner-friendly, thorough guide to WordPress SEO: from the basics and initial settings like permalinks and SEO plugins, to writing SEO-strong articles, and applied measures such as page speed and backlinks.
Shusaku Yosa
What Is an LP? Meaning, Mechanics, and Uses Explained Simply
A beginner-friendly explanation of what an LP (landing page) is: its meaning and reading, purpose and mechanics, the difference from a website, basic structure, and how to use it including LPO.
Shusaku Yosa
What Is Suggest? Meaning, Reading, and Uses Explained Simply
A beginner-friendly explanation of what suggest is: its meaning, reading, and uses, how it is displayed, the difference from Autocomplete and related keywords, and how to use it for SEO.
Shusaku Yosa
What Is Reverse SEO? A Thorough Beginner's Guide From Basics to Advanced
A beginner-friendly guide to reverse SEO: what it is, legitimate methods you can do yourself, how to measure results, and NG techniques to avoid. Learn practical tips to protect your online reputation from defamation.
Shusaku Yosa