SEO & Content posts
Google Search Console Initial Setup｜From Registration to Ownership Verification
A guide to the initial setup of Google Search Console, following the steps from registration to ownership verification. Covers how to choose a property type and the differences between verification methods, so even first-timers can set it up without getting lost.
Shusaku Yosa
Tips for Smartphone LPO｜Improvement Points to Raise CVR with Mobile UI
A practical guide to smartphone LPO from the angle of mobile UI. Covers CTA placement mindful of the thumb zone, tap-friendly button design, the mobile form input experience, and other concrete points for raising CVR on the smartphone screen.
Shusaku Yosa
What's the Difference Between MEO and SEO? Mechanisms, When to Use Each, and Applying Them to Store Traffic
A clear explanation of the difference between MEO and SEO from the angle of what each optimizes and how it works. A practical guide for local businesses on which to prioritize for store traffic, when to use each, and how to apply MEO.
Shusaku Yosa
How to Use the strong Tag｜Its SEO-Relevant Difference from the b Tag and How to Use Each
A guide to using the strong tag correctly, from the angle of its difference from the visually similar b tag and how to choose between them. Covers the SEO meaning and why to avoid overuse, explained for beginners.
Shusaku Yosa
SEO for HTML｜Key Tags and Coding Points to Master
A practical guide to HTML SEO from the angle of document structure, semantic markup, and correct coding. For anyone who wants to master writing HTML that search engines interpret correctly.
Shusaku Yosa
Types of Content Marketing｜How to Choose the Right Approach for Your Goals
A complete overview of the main types of content marketing, organized by goal—awareness, acquisition, and nurturing—with practical guidance on choosing the right approach for your business.
Shusaku Yosa
How to Approach Content Creation: Steps and Tips from Planning to Publication
A beginner-friendly guide to content creation: its meaning and main types, plus a 6-step process from planning, research, and structure design through production, checking, and publication, with tips for raising quality.
Shusaku Yosa
Points of LP Design That Lead to Results | Why It Works, with Examples
The points of LP design that lead to results, narrowed to five—first view, visual flow, color scheme, CTA, and mobile-first—explained with the reason "why it works" and concrete examples.
Shusaku Yosa
How to Approach SEO Article Production | From Keyword Selection to Post-Publication Research
A guide to the SEO article production process as a continuous cycle from keyword selection through publishing to post-publication research, with an emphasis on rediscovering needs via Search Console query analysis and connecting them to rewrites.
Shusaku Yosa
How to Approach Content-Marketing Article Creation | From Planning to Publishing and Improvement
A guide to content-marketing article creation as a five-phase operating cycle—planning, production, publishing, measurement, and improvement—with an emphasis on post-publication measurement and how to carry out rewrites.
Shusaku Yosa
What Is Rich Content? Meaning, How to Create It, and Its Relationship with SEO
From what rich content means to its types (video, audio, interactive, and more), points for creating it, and its relationship with SEO (indirect benefits and caveats), explained for beginners.
Shusaku Yosa
LP Structure Template | The Order and Elements That Drive Conversions
A template for LP structure that converts, explaining the order and elements from the first view to the CTA, the design rationale for each section, CTA tips, and the AIDMA and new PASONA frameworks.
Shusaku Yosa