SEO & Content posts
SEO for Renovation Contractors: Site Design and Article Creation That Increase Inquiries
An explanation of SEO for renovation contractors. From area x work-type site design, construction examples and inquiry paths, MEO, to needs-type keyword article creation, learn how to increase inquiries.
Shusaku Yosa
10 SEO Checklists Compared: How to Choose and Use Them by Purpose
Organizing the items to check in SEO into 10 categories by purpose. From keyword design to measurement, learn how to choose and use an SEO checklist that prevents oversights.
Shusaku Yosa
What Is a Mirror Site? SEO Risks and the Conditions for Being Regarded as Duplicate Content
Learn what a mirror site is, its SEO risks, the conditions under which content is regarded as duplicate, and concrete countermeasures such as canonical tags and DMCA complaints.
Shusaku Yosa
What Is a Search Query? The Difference from Keywords and How to Use It for SEO
What a search query is, explained by contrasting it with a keyword. Covers the four types of search queries (Know, Go, Do, Buy) and how to read search intent and apply it to SEO.
Shusaku Yosa
How to Research Search Terms | Reviewing User Demand and Selection Tips
Learn how to grasp user demand by gathering the search terms users actually use. Covers research methods such as suggestions, related keywords, and Search Console, plus tips for reviewing demand and selecting terms.
Shusaku Yosa
What Is E-E-A-T? Four Elements for a Site Google Evaluates Well
What E-E-A-T is, and the four elements Google emphasizes in quality evaluation: Experience, Expertise, Authoritativeness, and Trust. Learn concrete measures to make a site Google evaluates well.
Shusaku Yosa
SEO for Landing Pages | Practical Points to Keep in Mind
Learn why landing pages are said to be weak at SEO and the practical points to fix it: site-integrated design, target keyword selection, text content, internal links, and analysis and improvement.
Shusaku Yosa
How to Create a Sitemap｜The Difference Between XML/HTML Sitemaps and Creation Steps
An explanation of how to create a sitemap. From the difference between XML sitemaps for search engines and HTML sitemaps for users, to the steps to create one with tools, how to write the tags, and submission after creation, we cover it concretely.
Shusaku Yosa
10 Recommended LPO Tools Compared｜How to Choose by Objective and Pricing
A thorough comparison of how to choose an LPO tool and 10 recommended options. We organize each tool's strengths by objective (A/B testing, heatmaps, LP creation, etc.), and cover pricing models, adoption steps, and points to note. Improve your CVR with the LPO tool that fits your business.
Shusaku Yosa
What Is Page Speed? How It Affects SEO and Conversions, and How to Approach Improvement
Learn how a site's page speed affects SEO rankings and conversions/revenue, explained through Core Web Vitals, plus the basic mindset for tackling improvements.
Shusaku Yosa
What Is YMYL? Target Genres and the E-E-A-T Mindset Required for SEO
Learn the definition of YMYL (Your Money or Your Life) and its target genres, plus the E-E-A-T mindset especially required in YMYL areas, based on Google's guidelines.
Shusaku Yosa
10 Recommended Backlink Checkers: Free & Paid Backlink Research Steps
Introduces 10 recommended backlink checkers divided into free, paid, and specialized types. Covers the features of Ahrefs, Semrush, and others, the basic steps for researching your own and competitors' backlinks, and how to use the tools appropriately.
Shusaku Yosa