Marketing analytics and operations insights
Articles about marketing, products, and how to get the most out of NeX-Ray.
How to Run Search Ads: Techniques to Maximize Campaign Performance
A 2026 practitioner's guide to running Google and Yahoo! search ads — from setup, KPIs, and keyword grouping to seven proven optimization techniques (match types, RSA copy, Smart Bidding, LP/CVR, negatives, audiences, Quality Score) and MMM-based measurement under cookie restrictions.
Shusaku Yosa
Types of Google Ads: Search, Display, and Video Campaigns Compared
A 2026 practitioner's guide to Google Ads campaign types. Covers all 8 main types (Search, Display, Video, Shopping, App, P-MAX, Demand Gen, Smart), how to choose by objective/funnel/budget, how Search vs Display vs Video differ, and how MMM measures each type's true contribution in the post-cookie era.
Shusaku Yosa
What Is YDN (Yahoo! Display Ads)? Setup Guide and Operational Best Practices
A complete 2026 guide to YDN (Yahoo! Display Ad Network): fundamentals, the 6 key changes from the 2021 migration to YDA (Yahoo! Display Ads), main ad placements and differences from GDN, core targeting options (Audience Categories, Search Targeting, Site Retargeting), an 8-step setup guide, 7 operational best practices, cookie-era considerations, and cross-media measurement with MMM.
Shusaku Yosa
Types of B2B Advertising and Success Stories: Choosing Channels That Drive Leads
A 2026 deep dive on B2B advertising: fundamentals (5 differences vs B2C), 9 main channel categories (paid search / display / Meta / LinkedIn / X / video / sponsored articles / newsletter / lead gen media / B2B-focused DSP / ABM), a 4-axis framework for selecting channels (audience stage / objective / budget / product), 5 keys to successful lead generation (ICP / funnel / LP / nurturing / SLA), 3 success story patterns (SaaS x review media, manufacturer x tie-up, enterprise x ABM), cookie-era cautions, and cross-media measurement with MMM.
Shusaku Yosa
Types and Costs of Video Advertising: YouTube vs. SNS Features and Measurement
A complete 2026 guide to video advertising: in-stream vs. out-stream formats, CPM/CPV/CPC/CPCV pricing, platform-specific features and costs for YouTube, Instagram/Facebook, TikTok, X, and LINE, 8 measurement KPIs, cookie-era cautions, 4 creative design principles, and MMM-based cross-media evaluation.
Shusaku Yosa
What Is DSP Advertising? Mechanics, SSP Differences, and Benefits of Adoption
A complete 2026 guide to DSP advertising: what a Demand Side Platform is, how RTB works, DSP vs. SSP/ad network/DMP, targeting methods, pricing models, pros and cons, major Japanese DSP vendors (UNIVERSE Ads, Logicad, Criteo, UNICORN, Red), 7 selection criteria, and MMM-based measurement.
Shusaku Yosa
Remarketing vs. Retargeting: Differences and Setup Guide
A complete 2026 guide to remarketing and retargeting ads: the real differences between platforms, step-by-step setup for Google Ads, Yahoo! JAPAN Ads, Meta Ads, and LINE Ads, cookie-restriction strategies, funnel-stage list design, and MMM-based measurement.
Shusaku Yosa
What Is Pure Advertising? Differences from Programmatic, Benefits, and Use Cases
Pure (reserved-buy) advertising explained: mechanism, differences from programmatic, 6 formats (banner/editorial/rich/takeover/video/email), pricing models, cost benchmarks, pros and cons, use cases like launches and branding, media selection tips, and MMM measurement.
Shusaku Yosa
What Is Affiliate Advertising? A Beginner's Guide to Mechanism, Costs, and How to Start
Affiliate advertising explained for beginners: performance-based mechanism, role of ASPs, cost benchmarks, 5-step launch process, major ASPs, stealth marketing regulation and other legal requirements, plus MMM-based integrated evaluation.
Shusaku Yosa
What Are Retargeting Ads? Mechanism, Setup, and the Impact of Cookie Regulations
Retargeting ads explained: how they work, setup guides for Google/Meta/Yahoo!/LINE, impact of cookie regulations, and practical countermeasures for 2026 including first-party data strategy, CAPI, and MMM-based evaluation.
Shusaku Yosa
What Is SNS Advertising? Platforms, Cost Ranges, and Tips for Driving Results
A practical guide to SNS advertising: what it is, how it works, pros and cons, deep-dives on seven major platforms (Meta, LINE, X, TikTok, YouTube, LinkedIn, Pinterest) with cost ranges, goal-based platform selection, and proven tips for driving results.
Shusaku Yosa
Types of Internet Advertising: Features, Costs, and How to Choose
A complete list of the ten main internet advertising types—search, display, retargeting, SNS, video, in-feed, native, affiliate, tie-up, and audio/email—compared on characteristics, costs, use cases, goal-based selection, and cross-channel measurement.
Shusaku Yosa