Marketing analytics and operations insights
How to Install GA4 with the Google Tag or GTM and Check Duplicates
Choose a GA4 installation method, audit existing tags and destinations, and verify events, consent, and duplicate page views before publishing your changes.
Shusaku Yosa
Important SEO Elements and Attributes: A Practical Audit Checklist
Audit titles, descriptions, headings, links, alt text, canonicals, and robots rules. Learn what each setting does and avoid character-count or ranking myths.
Shusaku Yosa
Breadcrumb Navigation: Structure, Markup, and Validation
Separate breadcrumb navigation from structured data. Plan a useful path, check BreadcrumbList fields, and validate the implementation without display guarantees.
Shusaku Yosa
UA to GA4 After the Shutdown: What You Can Still Set Up
Understand what remains possible after the UA shutdown, audit existing GA4 tags, and plan setup, retention, and historical reporting without false recovery promises.
Shusaku Yosa
Google SEO Basics: Launch Checks and Your First Improvements
Prepare a site for Google Search with practical launch checks for access, indexing, titles, links, useful content, and measurement of your first improvements.
Shusaku Yosa
Google Ads MCC: Create, Link and Manage Client Accounts
Set up a Google Ads manager account, link clients, choose access levels, resolve linking errors, and prepare for account handovers and reporting.
Shusaku Yosa
What Is an H2 Tag? Write Clear Headings and a Useful Page Outline
Use H2 headings to organize a page and help readers navigate. See clear before-and-after examples, sensible nesting, and checks beyond keyword repetition.
Shusaku Yosa
Domain Names and SEO: Choosing, Managing, and Moving a Domain
Choose a domain without keyword or age myths. Review JP registration rules, ownership and renewal responsibilities, and the checks needed for a domain move.
Shusaku Yosa
What Is a Tag? HTML, Hashtags, Mentions, and Tracking Tags Explained
Learn how HTML tags, hashtags, mentions, and tracking tags differ. Use examples and a GTM checklist to clarify requests and check what a tag actually measures.
Shusaku Yosa
SEO for Japanese Law Firms: Content, Advertising Rules, and Inquiry Paths
Plan SEO for a law firm in Japan with clear service pages, accurate firm details, advertising review, and inquiry measurement that protects client information.
Shusaku Yosa
How to Use Tag Assistant to Debug GA4 and Google Tag Manager
Use Tag Assistant with GA4 and GTM Preview to inspect tag IDs, events, consent, and duplicate sends, then diagnose connection errors with a test checklist.
Shusaku Yosa
How to Find Traffic Sources in GA4: Source, Medium, and Scope
Find traffic sources in GA4, choose the right source and medium scope, and troubleshoot UTM tags, direct traffic, and referrals with practical examples.
Shusaku Yosa