Marketing analytics and operations insights
How to Install the GA4 Tag | Step-by-Step Guide for GTM and gtag.js
A beginner-friendly guide to installing the GA4 (Google Analytics 4) tag, with step-by-step instructions for both gtag.js direct installation and GTM (Google Tag Manager). Covers getting your Measurement ID, verifying operation, and cautions to avoid double measurement.
Shusaku Yosa
List of Important SEO Tags | Types, Roles, and How to Write Them Explained Together
A list of the important tags for SEO. We clearly summarize the type, role, and writing points of the main SEO tags, including title, meta description, h tags, a tags, alt, and canonical, for beginners.
Shusaku Yosa
What Is a Breadcrumb List? SEO Effects and Setup Methods Explained Clearly
A breadcrumb list is a navigation element that shows a user's current location within a site in a hierarchy. This article clearly explains what a breadcrumb list is, from the basics to its SEO effects, three types, setup methods including structured data, and points to note.
Shusaku Yosa
How to Migrate From UA to GA4 | Procedure and Points to Note During Migration
A guide to migrating from UA to GA4. Taking into account that UA has already ended, we clearly summarize the procedure—creating a GA4 property, setting up a data stream, installing tags—and points to note during migration, such as carrying over past data and differences in numbers.
Shusaku Yosa
SEO for Google Search | The Basics You Need to Rank Higher
Learn the basics of SEO for ranking higher in Google Search. From how search rankings are decided to the three pillars (content SEO, on-page, off-page), E-E-A-T, and basic steps to get started—explained clearly for beginners.
Shusaku Yosa
What Is an MCC Account? How to Create One in Google Ads and the Benefits
An MCC account is a parent account that centrally manages multiple Google Ads accounts. This article explains what an MCC is, how to create one, and its benefits such as consolidated billing and permission management, plus key points to note.
Shusaku Yosa
What Is an h2 Tag? Effective SEO Usage and Writing Points
An h2 tag is an HTML tag representing a web page's subheading. This article clearly explains what an h2 tag is, from the basics, its difference from h1/h3, the role it plays in SEO, effective usage and writing points, and things to note.
Shusaku Yosa
How Does a Domain Affect SEO? Points for Choosing and Operating One
An explanation of the impact a domain has on SEO. We organize keywords and TLDs, domain age, and the risks of used domains, and summarize how to choose and operate a domain with SEO in mind, for beginners.
Shusaku Yosa
What Is a Tag? Explaining the Different Meanings in HTML, Social Media, and Marketing
A clear, context-by-context explanation of what a tag is. We break down the meaning and role of HTML tags, social media hashtags, and marketing tracking tags for beginners.
Shusaku Yosa
SEO for Law Firms | Effective Client-Acquisition Measures and How to Proceed
An explanation of SEO for law firms. We summarize the measures that effectively attract clients and how to proceed, including creating area-specific pages, local SEO, and high-trust content mindful of E-E-A-T, for beginners.
Shusaku Yosa
How to Use Tag Assistant | Checking and Debugging Tags Explained
A guide to using Tag Assistant, Google's official tag verification tool. Covers installation, checking tags in the side panel, and debugging with "Troubleshoot tags"—the essentials for verifying GA4 and GTM, explained for beginners.
Shusaku Yosa
How to Check Traffic Sources in GA4 | Reading Source/Medium Explained
A guide to checking traffic sources (source/medium) in GA4. Covers the difference between channel, source, and medium, how to read the Traffic acquisition report, and UTM parameter pitfalls, explained simply for beginners.
Shusaku Yosa