Marketing analytics and operations insights
Articles about marketing, products, and how to get the most out of NeX-Ray.
What Is In-Feed Advertising? How It Works, Benefits, and Best Practices
A complete guide to in-feed advertising: what it is, how it works, pros and cons, major delivery platforms (Yahoo!, LINE, Meta, X, TikTok, SmartNews), creative best practices, and cross-channel measurement with MMM.
Shusaku Yosa
What Is a Tag Manager? Differences Between GTM and YTM & Why You Should Implement One
A beginner-friendly guide to tag managers. Learn the differences between GTM (Google Tag Manager) and YTM (Yahoo! Tag Manager), how to handle YTM's discontinuation, and the benefits and steps for implementing a tag manager.
Shusaku Yosa
What Is Google Tag? Differences from GTM & How to Install
A beginner-friendly guide to Google Tag and how it differs from GTM (Google Tag Manager). Covers tag ID identification, GA4 and Google Ads integration, and when to use direct placement vs. GTM.
Shusaku Yosa
How to Use Tag Manager | 5 Essential Tag Configuration Patterns
A practical guide to Tag Manager (GTM) with 5 essential tag configuration patterns: GA4 basic tracking, Google Ads conversion, Meta pixel, PDF click tracking, and custom event-based form submission.
Shusaku Yosa
GTM Tags, Triggers & Variables Explained: A Beginner's Guide to the Core Concepts
A beginner-friendly guide to GTM tags, triggers, and variables. Learn the role of each component, commonly used tag types, trigger configurations, variable usage, and practical configuration patterns in Google Tag Manager.
Shusaku Yosa
What Is Google Tag Manager (GTM)? Benefits & Initial Setup Guide
A comprehensive guide to Google Tag Manager (GTM) covering its overview, benefits, and step-by-step initial setup including account creation, container installation, and GA4 integration. A practical guide for efficient conversion tracking.
Shusaku Yosa
What Is Website Traffic? Types, How to Check & Strategies to Increase It
A beginner-friendly guide to website traffic. Learn the different traffic channels including organic search, social, and paid ads, how to check traffic in GA4, and practical strategies to grow your website visits.
Shusaku Yosa
How to Improve Conversion Rate (CVR) | 12 Actionable Strategies
Learn 12 actionable strategies to improve your conversion rate (CVR). From CVR calculation and industry benchmarks to form optimization, CTA improvements, LPO, and A/B testing—practical methods to boost results without increasing ad spend.
Shusaku Yosa
What Is Quality Score? How It Works in Google Ads and Tips for Improvement
Quality Score is a diagnostic tool in Google Ads that evaluates keyword-level ad quality on a 1-10 scale. Learn about its three components (Expected CTR, Ad Relevance, Landing Page Experience), its relationship to Ad Rank, and specific improvement strategies.
Shusaku Yosa
What Are SERPs? Key Components and Their Impact on SEO
SERPs (Search Engine Result Pages) are the pages displayed when you enter a query into a search engine. Learn about key components including organic results, paid ads, featured snippets, knowledge panels, and their impact on SEO strategy.
Shusaku Yosa
What Are UTM Parameters? How to Write, Set Up, and Verify in GA4
UTM parameters are identification strings appended to URLs for accurate traffic source tracking in GA4. Learn the five parameter types, how to set them up with Campaign URL Builder, how to verify data in GA4, and best practices for naming conventions.
Shusaku Yosa
What Are Active Users? How to Check in GA4 and Strategies to Grow Them
Active Users in GA4 measures users who engaged with your site. Learn the differences from Total Users, sessions, and pageviews, how to check in GA4, DAU/WAU/MAU definitions, and strategies to grow Active Users.
Shusaku Yosa