Marketing analytics and operations insights
Subdomains vs. Subdirectories for SEO: Choose by Operational Needs
Compare subdomains and subdirectories by CMS, ownership, deployment, and maintenance. Avoid authority myths and plan checks before changing an existing site.
Shusaku Yosa
Is SEO Worth It? Evaluate Costs, Outcomes, and Alternatives
Decide whether SEO fits your goals, resources, and timeline. Compare total costs, measurable outcomes, pilot options, and reasons to pause or change course.
Shusaku Yosa
How to Improve Search Rankings: Diagnose the Cause Before You Rewrite
Diagnose indexing, demand, ranking, and click-through problems before changing a page. Use matched Search Console comparisons and a clear improvement log.
Shusaku Yosa
What Is Googlebot? Diagnose Discovery, Crawling, and Indexing
Learn what Googlebot does, separate discovery from crawling and indexing, and use a practical checklist to investigate robots rules and unindexed pages.
Shusaku Yosa
What Is GDN? Google Display Network vs. LINE Yahoo Ads in 2026
Understand what GDN means, compare it with LINE Yahoo display ads, check 2026 campaign changes, and evaluate both using consistent costs and qualified outcomes.
Shusaku Yosa
HTML http-equiv: Meta Refresh Examples vs. 301 Redirects
Learn how http-equiv and meta refresh work, compare instant and delayed redirects with 301 and 302, and troubleshoot common implementation issues.
Shusaku Yosa
Google Optimize Alternatives: GA4 Integrations and a Migration Checklist
Compare Google Optimize alternatives, understand GA4 integration requirements, and use a practical checklist to recover experiment context and validate a migration.
Shusaku Yosa
Landing Page Dimensions: Responsive Widths and Image Sizing
Plan responsive landing page widths, calculate image candidates from CSS pixels and density, and test crops, loading, zoom, and forms with a practical acceptance checklist.
Shusaku Yosa
How to Plan Off-Page SEO: Useful Research, Editorial Outreach and Measurement
Plan useful research and relevant editorial outreach, document methods and publication, and review referrals and search visibility without promising links or rankings.
Shusaku Yosa
How to Choose SEO Keywords: Intent, Business Fit and Page Mapping
Choose SEO keywords using reader intent, business fit and existing pages. Compare research sources, group sample phrases, and plan a clear measurement review.
Shusaku Yosa
What Is Data Analytics? A Practical Workflow from Questions to Decisions
Learn a practical data analytics workflow with fictional examples: define metrics, clean records, choose methods, calculate rates and avoid unsupported causal claims.
Shusaku Yosa
What Is B2C Marketing? Buying Journeys, Channels, and KPIs
Understand B2C, B2B, C2C, and DTC, adapt marketing to different buying journeys, and use a 90-day cohort example to calculate CAC, repeat buying, and contribution.
Shusaku Yosa