Marketing analytics and operations insights
What Is the alt Attribute? SEO Benefits, Best Practices, and Examples Explained
The alt attribute is an HTML attribute that describes the content of an image. It helps convey information to search engines and improves accessibility, and it also benefits SEO. This article clearly explains the basics of alt, how to write it correctly, examples, and common mistakes.
Shusaku Yosa
Yahoo! Search SEO: How It Differs from Google and Key Points to Cover
A guide to SEO for Yahoo! Search. Because Yahoo! uses Google's algorithm, the basics are shared, but the search results and user base differ. Learn the differences from Google and the key points for Yahoo SEO.
Shusaku Yosa
What Is "(not set)" in GA4? Causes and How to Fix It
Learn what "(not set)" means in GA4, why it appears, and how to fix it by dimension. Covers source/medium, landing page, and custom dimension causes, plus a checklist to reduce not set in Analytics.
Shusaku Yosa
Blog Post Structure Template: How to Write Readable, SEO-Strong Articles (With Examples)
A ready-to-use blog structure template for writing articles that get read and rank well. Covers the lead/body/conclusion format, how to craft headings, and a pre-publish checklist.
Shusaku Yosa
What Is the Purpose of an Owned Media? Benefits of Operating One and the Way of Thinking About KPI Design
Organizes the purpose of an owned media into three—"customer acquisition / lead generation," "branding," and "recruitment / fan nurturing"—and explains them. Introduces, for beginners, the operating benefits and the way of thinking about KPI design, such as a KPI tree working backward from the KGI, the SMART principle, and phase-based KPIs.
Shusaku Yosa
How to Use Search Analytics (Search Console) | Reading the Metrics and Improvement Methods
Explains how to use Search Analytics (Search Console's Search Performance report). Covers how to read the four metrics—impressions, clicks, CTR, and average position—and SEO improvement methods that combine them, such as title improvement and rewriting, for beginners.
Shusaku Yosa
What Is a PWA? How It Works, Benefits, and the Difference from Apps, Explained Simply
A PWA (Progressive Web Apps) is technology that gives a website native-app-like functions. This article clearly explains, for beginners, how it works (Service Worker, etc.), benefits such as development cost and SEO, and the difference from native apps.
Shusaku Yosa
What Is a Dimension? The Difference from a Metric and How to Use It in GA4
A dimension is the angle / axis of analysis for classifying data. This article clearly explains its difference from a metric with "see △△ by ○○," and introduces, for beginners, how to use dimensions in GA4's standard and exploration reports, plus custom dimensions.
Shusaku Yosa
What Is a URL Parameter? Types, How to Add Them, and Measurement Use in GA4
A URL parameter is a variable added to the end of a URL. This article explains, for beginners, the two types (active and passive), how to add UTM parameters, how to measure and check them in GA4, and cautions such as unifying in lowercase.
Shusaku Yosa
How to Log In to Google Analytics | Causes and Fixes When You Can't Log In
Explains how to log in to Google Analytics (GA4) in two ways—directly from the official site and via Google Ads. Also covers the causes of login failures (mixed-up accounts, insufficient permissions, etc.) and concrete fixes such as switching accounts and granting permissions, for beginners.
Shusaku Yosa
What Is Web Marketing? Types, How to Start, and Skills You Need, Explained Simply
Web marketing is the activity of using the web to attract customers and drive outcomes. This article explains, in a beginner-friendly way, the main types such as SEO, ads, and SNS, the 5 steps to get started, and the skills you need.
Shusaku Yosa
What Is a Referral? Meaning and How It Differs from Source and No Referrer
A referral is a channel indicating traffic that arrives via a link on another website. This article explains its meaning and mechanism, how it differs from source and no referrer, how to check it in GA4, and analysis cautions such as referral spam.
Shusaku Yosa