Marketing analytics and operations insights
Articles about marketing, products, and how to get the most out of NeX-Ray.
What Is Marketing Mix Modeling (MMM)? A Complete Guide to How It Works, Use Cases, and Implementation
A comprehensive guide to Marketing Mix Modeling (MMM)—from basic concepts and methodology to practical use cases and implementation steps. Learn why MMM is gaining attention in the cookieless era and how to get started with NeX-Ray.
Shusaku Yosa
What Is ROAS? Formula, Benchmarks, ROI/CPA Differences & Improvement Strategies Explained
Learn the meaning, formula, and industry benchmarks for ROAS (Return On Advertising Spend). This comprehensive guide covers differences from ROI and CPA, how to calculate break-even ROAS, and 7 actionable strategies to improve your ad performance.
Shusaku Yosa
8 Best Ad Effectiveness Measurement Tools Compared [2026 Edition] | Selection Guide by Use Case
Compare the 8 best ad effectiveness measurement tools for 2026. Detailed feature, pricing, and characteristic comparisons of AD EBiS, WebAntenna, CATS, Databeat, and more. Includes selection criteria considering cookie regulations and privacy trends.
Shusaku Yosa
Complete Guide to Ad Effectiveness Measurement: Methods, Metrics & Tools [2026 Edition]
A systematic guide covering ad effectiveness measurement from basics to 8 key metrics (ROAS, CPA, CTR, LTV), methodologies (attribution, incrementality, MMM), and tool comparisons including GA4 and AD EBiS. Includes post-cookie measurement strategies.
Shusaku Yosa
What Is Attribution Analysis? Methods & Tool Comparison [Complete Guide to Measuring Ad Effectiveness]
A thorough guide to attribution analysis covering the 5 major models, tool comparisons including Google Analytics, ad platforms, and MMM, plus post-cookie attribution strategies.
Shusaku Yosa
How to Use the ROAS Formula & Calculate Break-Even Point [Complete Guide with Examples]
Learn the ROAS formula and calculation method from the basics. This guide covers how to determine break-even ROAS, set target ROAS, and understand the differences between CPA and ROI—all with concrete numerical examples.
Shusaku Yosa