Marketing analytics and operations insights
What Are Backlinks? Inbound Links, Audit Checks and Reporting Limits
Learn what backlinks are, how to audit five common link situations, and how to read Search Console reports before considering removal or disavowal decisions.
Shusaku Yosa
How to Choose an SEO Course or Webinar: Curriculum, Cost and Support
Choose SEO training by goals, syllabus, support and total cost, using comparison tables, role examples, participation checks, and a one-week follow-up worksheet.
Shusaku Yosa
Exit Rate vs Bounce Rate: Definitions and How to Analyse Exits in GA4
Understand exit rate and bounce rate without mixing UA and GA4. Use an exploration, worked session examples and a practical checklist to investigate exits in context.
Shusaku Yosa
What Is Anchor Text? Clear Link Writing and Internal Link Audit Examples
Write anchor text that makes destinations clear, with rewrite examples, an internal-link audit worksheet, paid-link checks, and guidance on verified click measurement.
Shusaku Yosa
SEM vs. SEO: Paid Search, Organic Search, and How to Combine Them
Compare SEM and SEO with clear definitions of paid and organic search. Use role tables, page mapping and a practical review plan to assess costs and verified outcomes.
Shusaku Yosa
How to Choose Web Analytics Tools: Use Cases, Trade-offs and Setup Checks
Choose web analytics tools by purpose, operating model and data needs. Compare six options, assess ownership and total cost, and plan a practical setup trial.
Shusaku Yosa
What Is an H1 Tag? Titles, Heading Structure and WordPress Checks
Understand H1 headings, title elements and Google title links, with hierarchy examples, practical rewrites, and a WordPress audit checklist for clear page structure.
Shusaku Yosa
Online Advertising: Choose Channels, Set a Budget, and Measure Results
Choose online ad channels for your customer’s stage, budget for media and fees, distinguish billing from target CPA, and verify landing pages and results before testing.
Shusaku Yosa
What Is CPC? Average Cost per Click, Bids, and CPA
Calculate average CPC correctly, distinguish bids from billing, compare CPA with click-based conversion rates, and diagnose cost changes without universal benchmarks.
Shusaku Yosa
What Is a Creator? Meaning, Roles, and Brand Collaboration
Understand what a creator is, compare creative roles, and use a practical brief to agree deliverables, approvals, usage rights, and marketing review responsibilities.
Shusaku Yosa
How to Set Up GA4: Accounts, Tags and Measurement Checks
Set up GA4 with clear account, property, stream and tag roles. Follow installation checks, avoid duplicates, and validate consent, events and success conditions.
Shusaku Yosa
How to Submit a Sitemap to Google Search Console and Troubleshoot Errors
Submit the correct sitemap in Search Console, interpret fetch and parsing status, and track current XML inclusion separately from individual URL indexing.
Shusaku Yosa