Marketing analytics and operations insights
Articles about marketing, products, and how to get the most out of NeX-Ray.
How to Set Up Conversions in GA4 | A Guide to Key Events
A beginner-friendly guide to setting up conversions (key events) in GA4. Covers step-by-step setup in the admin panel, GTM integration, and troubleshooting when conversions aren't being tracked.
Shusaku Yosa
GA4 Setup Guide: From Installation to Tracking \u2013 Complete Step-by-Step Instructions
A step-by-step guide to GA4 setup covering account creation, data streams, GTM tag installation, enhanced measurement, conversions, Google Ads linking, and BigQuery integration. Everything you need to start tracking with Google Analytics 4.
Shusaku Yosa
How to Use GA4: A Complete Beginner's Guide to Google Analytics
A beginner-friendly complete guide to using GA4 (Google Analytics 4). Learn everything from account setup and basic reports to event configuration, conversion tracking, and Explorations.
Shusaku Yosa
What Is GA4 (Google Analytics 4)? Core Features & Differences from UA Explained
A comprehensive guide to GA4 (Google Analytics 4) covering its core features, how it differs from Universal Analytics (UA), and the benefits of adoption. Learn about event-based tracking, Explorations, BigQuery integration, and more.
Shusaku Yosa
What Is CPA? Meaning, Calculation, Goal Setting & Improvement Strategies for Marketing
Learn what CPA (Cost Per Acquisition) means in marketing, how to calculate it, how to set break-even and target CPAs, differences from CPC, CPO, ROAS and LTV, and actionable strategies to reduce your CPA.
Shusaku Yosa
What Is View-Through Conversion? How It Works, Setup Guide & Best Practices Explained
Learn what view-through conversion (VTC) is, how it differs from click-through conversion, how measurement works, setup guides for Google Ads, Meta Ads, Yahoo! Ads and X Ads, lookback window best practices, and effective ways to leverage VTC.
Shusaku Yosa
What Is Conversion Rate (CVR)? Calculation, Industry Benchmarks & Improvement Strategies Explained
Learn the meaning and formula of conversion rate (CVR), industry-average benchmarks, common causes of low CVR, and actionable improvement strategies including LPO, CTA optimization, EFO, and A/B testing.
Shusaku Yosa
What Is a Focus Group Interview (FGI)? How to Conduct One, Benefits, Drawbacks & Depth Interview Comparison
A focus group interview (FGI) is a qualitative research method using small-group discussions. Learn the differences from depth interviews, pros and cons, step-by-step process, and tips for success.
Shusaku Yosa
What Are Page Views (PV)? Definition, Sessions vs. Unique Users, GA4 Guide & How to Increase PVs
Page views (PV) measure how many times web pages are displayed. Learn the differences from sessions and unique users, how to check PVs in GA4, and practical strategies to increase your page view count.
Shusaku Yosa
What Is Ad Frequency? Definition, Formula, Optimal Reach, and Cap Settings Explained
Ad frequency measures the average number of times a single user sees an ad. Learn the formula, differences from reach, optimal frequency benchmarks, and how to set frequency caps in Google Ads, Meta Ads, and LINE Ads.
Shusaku Yosa
Latest Inbound Marketing Strategies: How to Attract Customers Effectively with SNS, Ads & Content
A comprehensive guide to the latest inbound customer acquisition methods using social media, advertising, and content. With 2025 data showing 42.68M visitors and ¥9.5T in spending to Japan, learn platform-specific strategies, MEO, multilingual SEO, and cross-channel analytics from an expert perspective.
Shusaku Yosa
What Is a Social Media Marketer? Job Description, Essential Skills & Career Paths Explained
A comprehensive guide to the social media marketer role—covering job responsibilities, 6 essential skills, salary benchmarks, career progression, and practical data analysis tools. Ideal for aspiring and current SNS marketing professionals looking to level up.
Shusaku Yosa