Marketing analytics and operations insights
Video Content Marketing Examples: Three Real Campaigns and Planning Lessons
Compare three officially documented video campaigns, then use clearly labeled planning examples, a storyboard, and cost calculations to design your own initiative.
Shusaku Yosa
SEO Certifications in Japan: Comparing SEO Kentei, Web Analytics and Google Credentials
Compare SEO credentials in Japan by scope, exam format, total learning costs, and renewal terms, with practical role examples and a small portfolio worksheet.
Shusaku Yosa
WordPress SEO Checklist: Indexing Settings, Sitemaps and Publishing Checks
Check WordPress visibility, URL decisions, theme and plugin output, and article structure with practical tables that separate sitemap submission from indexing.
Shusaku Yosa
What Is Advertising? Goals, Types, and a Campaign Brief
Learn what advertising is, compare it with PR and owned media, and use practical briefs and evidence checks to plan a campaign around a clear audience and goal.
Shusaku Yosa
What Is a Landing Page? Purpose, Structure, and Measurement
Understand landing pages, choose the right destination, write a practical brief, and measure form starts and accepted submissions with consistent denominators.
Shusaku Yosa
What Is Google Autocomplete? How Search Suggestions Work and How to Use Them
Learn what Google Autocomplete predicts, why suggestions vary, and how to research intent with a practical log, tool comparisons, and reporting guidance.
Shusaku Yosa
What Is Reverse SEO? Reputation Management, Removal Requests and Limits
Understand reverse SEO as a reputation concern, with practical records, response options, removal-request distinctions, and checks for evaluating a provider.
Shusaku Yosa
SEO Content Case Studies: Three Published Examples and Practical Lessons
Explore three published SEO content cases, seven fictional improvement examples, and practical worksheets for checking evidence, structure, and measurement.
Shusaku Yosa
What Was Google Panda? Its History and Content Quality Lessons Today
Learn Panda’s 2011 introduction and 2015 core integration, then review modern search declines with an indexing checklist, content inventory, and comparable evidence.
Shusaku Yosa
Gross vs. Net Advertising Costs: Fees, Formulas and CPA
Compare gross and net advertising costs with clear fee denominators. Includes hypothetical gross-based and net-markup calculations, an eight-item quote checklist, and consistent CPA and ROAS examples.
Shusaku Yosa
Facebook Pages for Businesses: Setup, Access and Daily Management
Set up and manage a Facebook Page with clear business details, appropriate Page access and a practical publishing register. Distinguish Page reactions from website traffic and validated outcomes.
Shusaku Yosa
What Is PPC? Billing, Bids and a Worked Campaign Example
Learn PPC as a billing model, separate placement and bidding, calculate CPC, CTR, CPA and ROAS, and check Quality Score, budget limits and conversion tracking before launching a campaign.
Shusaku Yosa