Marketing analytics and operations insights
What Does a Social Media Marketer Do? Skills, Roles and Portfolio
Compare in-house, agency and freelance social media roles. Explore a weekly workflow, practical skill criteria and a portfolio structure for showing your work.
Shusaku Yosa
Data-Driven Management for Small Businesses: A Practical Workflow
Start with one business decision, clear metric definitions and a weekly review. Includes data-quality checks, ownership rules and a decision-log template.
Shusaku Yosa
Instagram Marketing for Businesses: A 30-Day Action Plan
Connect Instagram content to profile visits, website actions and bookings. Use a practical 30-day plan with clear goals, content themes and measurement checks.
Shusaku Yosa
Landing Page Optimization: Funnel Analysis and a 30-Point Checklist
Find landing-page friction from arrival to successful completion, prioritize fixes, and test changes with a practical checklist and sensible evidence standards.
Shusaku Yosa
10 Content Marketing Examples: Evidence and Practical Lessons
Explore ten company examples in Japan, separate observable tactics from reported results, and adapt the ideas with clear audiences, costs and measurement.
Shusaku Yosa
B2B Lead Generation: Channels, Funnel Metrics and Sales Handoffs
Compare B2B lead-generation channels and define Lead, MQL, SQL and opportunity stages. Use a worked funnel and practical handoff rules to improve lead quality.
Shusaku Yosa
How to Budget for Search Ads: Costs, CPC and Conversion Rates
Build a paid-search budget from CPC, conversion rate and allowable CPA. Separate media, management and production costs with worked examples in Japanese yen.
Shusaku Yosa
What Is KGI? KGI vs KPI with Marketing Examples
Learn what KGI means, how it differs from KPI, and how to build a consistent revenue-to-leads model with owners, definitions and review decisions.
Shusaku Yosa
How to Build a Marketing Strategy: From 3C and STP to a 90-Day Plan
Connect customer research, segmentation, positioning, tactics and KPIs using one fictional B2B example. Includes a strategy worksheet and review criteria.
Shusaku Yosa
What Is Marketing Automation? MA vs CRM and a 30-Day Pilot
Understand marketing automation, CRM and sales automation. Design a small workflow with entry rules, exit conditions, owners and a clear handoff to sales.
Shusaku Yosa
Customer LTV: Revenue, Gross Profit and CAC Comparisons
Compare revenue and gross-profit LTV, subscription and cohort methods, churn assumptions, LTV/CAC and payback with clear worked examples.
Shusaku Yosa
Marketing ROI: Profit, Cost Scope and the Difference from ROAS
Calculate ROI with an explicit cost base, compare it with ROAS using one example, and distinguish attributed returns from incremental profit.
Shusaku Yosa