Marketing analytics and operations insights
GA4 Events: Types, Design, Parameters and Testing
Compare automatic, enhanced, recommended and custom GA4 events. Build an event specification, distinguish collection from reporting, and test success and duplicate cases.
Shusaku Yosa
GA4 Conversion Setup: Key Events and Successful Outcomes
Define a real business outcome, collect and mark the right event, test failures and duplicate submissions, and connect eligible outcomes to Google Ads.
Shusaku Yosa
GA4 Setup Guide: Google Tag Installation and Validation
Set up GA4 with the Google tag, prevent duplicate tracking, validate events, and distinguish essential configuration from optional integrations.
Shusaku Yosa
How to Use GA4: Traffic Sources, Pages and Business Outcomes
Use GA4 to answer three practical questions about acquisition, content and outcomes, while keeping session scope, event selection and sample size clear.
Shusaku Yosa
What Is GA4? Features, Measurement and Getting Started
Learn how Google Analytics 4 uses events, what its reports can tell you, and where measurement falls short. Follow a practical path from setup to meaningful analysis.
Shusaku Yosa
CPA in Marketing: Formula, CAC and Allowable Acquisition Cost
Calculate advertising CPA, distinguish it from CPC and CAC, and set profitable limits for purchases and leads using contribution margin and close rates.
Shusaku Yosa
View-Through Conversions: Windows, Platform Rules and Measurement
Understand view-through conversions, platform reporting differences, attribution windows and overlap, without confusing attributed sales with incremental lift.
Shusaku Yosa
How to Calculate CVR and GA4 Session Key Event Rate
Choose the right conversion-rate denominator, distinguish event counts from converting sessions, and aggregate or interpret small samples correctly in GA4.
Shusaku Yosa
Focus Group Interviews: A 90-Minute Guide, Questions and Analysis
Learn when to use focus groups, how to recruit participants and run a 90-minute session. Includes neutral question examples and an analysis template.
Shusaku Yosa
What Is a Pageview? PV vs Sessions vs Users in GA4
Understand pageviews, sessions and users with one worked example. Learn where to find views in GA4 and how to identify duplicate or missing pageview tracking.
Shusaku Yosa
Ad Frequency: Formula, Fatigue Signals and Frequency Caps
Interpret ad frequency with reach and time period, investigate saturation, and use eligible frequency caps without relying on a universal optimal number.
Shusaku Yosa
Japan Inbound Tourism Marketing: Social Media, Ads and Booking
Plan marketing for international visitors to Japan. Choose markets and languages, connect travel content to bookings, and test a focused 30-day campaign.
Shusaku Yosa