Marketing analytics and operations insights
Engagement Rate Explained: Formulas and Social Media Comparisons
Calculate engagement rate by reach, impressions or followers. Learn why results differ across platforms and how to compare posts without misleading averages.
Shusaku Yosa
Impressions vs. Reach vs. Page Views: A Practical Guide
Understand impressions, reach, page views, clicks, and video views. Learn which totals can be combined and how platform definitions affect reporting.
Shusaku Yosa
CTR Explained: Formula, Ad Benchmarks and SEO Improvements
Calculate CTR correctly, interpret the 2026 US search-ad benchmark, and improve ads or organic listings while checking conversion rate and CPA.
Shusaku Yosa
6 Marketing Automation Tools Compared: Pricing and Integration
Compare six marketing automation tools by use case, Japan pricing, CRM and API requirements, total cost, and a practical pre-purchase testing checklist.
Shusaku Yosa
Conversion Rate (CVR): Formula and 7 Ways to Improve It
Understand conversion rate denominators, interpret a current search-ad benchmark, and diagnose landing-page and form friction with seven practical improvements.
Shusaku Yosa
PPC Search Ads: How They Work, Costs, and Setup Steps
Understand PPC search ads, auction factors, budget calculations, keyword intent, launch checks, and how to diagnose performance without relying on fixed benchmarks.
Shusaku Yosa
What Does Data-Driven Mean? A Practical Decision Guide
Make data-driven decisions with clear questions, reliable definitions, explicit hypotheses, and follow-up tests. Includes an example and decision template.
Shusaku Yosa
Customer Journey Maps: Steps, Example, and Template
Build a customer journey map from evidence and explicit assumptions. Includes a worked B2B example, a blank template, and a way to prioritize improvements.
Shusaku Yosa
Content Marketing: Strategy, Production, and Measurement
Build a content program around customer questions, useful formats, a realistic production plan, quality checks, and business-relevant measurement.
Shusaku Yosa
A/B Testing: Design, Sample Size, and Result Analysis
Design an A/B test with a clear hypothesis, stable assignment, adequate sample size, and sound interpretation of significance and confidence intervals.
Shusaku Yosa
What Is Digital Marketing? Channels and a Practical Plan
Understand digital marketing through customer needs, channel roles, and data. Learn how to prioritize SEO, ads, social, email, and conversion improvements.
Shusaku Yosa
Social Media Marketing: Strategy and a Monthly Plan
Plan social media around business goals, customer needs, channel fit, content themes, team capacity, and measurement. Includes a practical monthly schedule.
Shusaku Yosa