Marketing analytics and operations insights
What Is Engagement Rate? Calculation Methods by Platform, Benchmarks & Proven Tactics to Boost It
A comprehensive guide to engagement rate: definitions, platform-specific formulas for X, Instagram, Facebook & TikTok, industry benchmarks, and cross-platform analysis data from NeX-Ray. Learn 7 practical techniques to improve your engagement rate.
Shusaku Yosa
What Are Impressions? Differences from PV & Reach, and How to Leverage Them in Social Media Ads
A beginner-friendly guide to impressions (imp): how they differ from PV and reach, counting methods across major platforms like X (Twitter), Instagram, Facebook, TikTok, and YouTube, plus practical tips for improving ad performance.
Shusaku Yosa
What Is CTR (Click-Through Rate)? Average Benchmarks for Ads & SEO, and Improvement Techniques
A comprehensive guide to CTR (click-through rate): calculation methods, average benchmarks for search ads, display ads, social ads and SEO, plus practical improvement techniques. Includes a real-world example of unified CTR analysis using NeX-Ray.
Shusaku Yosa
Marketing Automation (MA) Tools Compared: How to Choose and Implementation Steps
A comprehensive comparison of major MA (marketing automation) tools from a SaaS developer’s perspective. Covers selection criteria, API integration design, implementation steps, and category-based recommendations for B2B and B2C.
Shusaku Yosa
What Is CVR (Conversion Rate)? Industry Benchmarks and 7 Improvement Tactics You Can Start Today
A comprehensive guide to CVR (conversion rate): definition, calculation, industry and channel benchmarks, and 7 actionable improvement tactics. Includes cross-channel CVR analysis from multiple ad platforms to help maximize marketing ROI.
Shusaku Yosa
What Are PPC Search Ads? How They Work, Cost Benchmarks, and Tips for Beginners
A beginner-friendly guide to PPC search ads covering how they work, cost benchmarks ($1,500–$3,500/month typical), and 7 practical tips to maximize ROI. Learn CPC pricing, ad rank auctions, SEO vs. PPC differences, and proven optimization techniques.
Shusaku Yosa
What Is Data-Driven? Meaning, How to Practice, and Success Stories Explained
Data-driven means making business decisions based on data rather than intuition. This article systematically explains the meaning, four practical steps, success stories from Netflix, Amazon, and Hoshino Resorts, and the essential tools for a data-driven approach.
Shusaku Yosa
How to Create a Customer Journey Map | A Practical Guide Even Beginners Can Follow
A step-by-step guide to creating customer journey maps. Covers persona setup, touchpoint mapping, emotion curve design, initiative development, and practical templates for beginners.
Shusaku Yosa
What Is Content Marketing? How to Build a Strategy That Delivers Results and Measure Effectiveness
A comprehensive guide to content marketing covering fundamentals, strategy design, content production, and performance measurement. Learn about SEO, social media, and email integration, KPI design, and practical ROI improvement techniques.
Shusaku Yosa
The Right Way to A/B Test | Complete Guide to Design, Execution, Analysis and Avoiding Common Pitfalls
A comprehensive guide covering A/B test design, execution, and analysis. Learn how to form hypotheses, calculate sample sizes, determine statistical significance, avoid common mistakes, and apply tests to landing pages, ads, and email campaigns.
Shusaku Yosa
What Is Digital Marketing? The Big Picture & How to Prioritize Tactics [2026 Edition]
A systematic guide to digital marketing organized in 3 layers: Acquisition, Nurture & Conversion, and Analysis & Optimization. Includes a SaaS developer's framework for tactic prioritization and 2026 trend coverage.
Shusaku Yosa
The Complete Guide to Social Media Marketing | From Strategy to Measurement
A comprehensive guide to social media marketing: strategy design, platform selection, KPI setting, and performance measurement. Includes real cross-platform analytics examples with NeX-Ray. Updated for 2026.
Shusaku Yosa