Marketing analytics and operations insights
What Is YMYL? Target Genres and the E-E-A-T Mindset Required for SEO
Learn the definition of YMYL (Your Money or Your Life) and its target genres, plus the E-E-A-T mindset especially required in YMYL areas, based on Google's guidelines.
Shusaku Yosa
10 Recommended Backlink Checkers: Free & Paid Backlink Research Steps
Introduces 10 recommended backlink checkers divided into free, paid, and specialized types. Covers the features of Ahrefs, Semrush, and others, the basic steps for researching your own and competitors' backlinks, and how to use the tools appropriately.
Shusaku Yosa
How to Set SEO-Friendly URLs: Recommended Structure and Patterns to Avoid
A guide to setting SEO-friendly URLs, divided into recommended structure and patterns to avoid. Covers seven points for short, descriptive, stable URLs, NG examples such as underscores and date insertion, and how to judge URL design.
Shusaku Yosa
Tips for Creating SEO Articles: Structure and Research Steps for Aiming at the Top
A guide to creating SEO articles, focused on the research steps and structural design done before writing. Covers the four research steps — search intent, competitor analysis, identifying questions, and finding a unique angle — and how to translate them into headings.
Shusaku Yosa
How to Use AdWords (Google Ads): From Account Creation to Campaign Delivery
A guide to using AdWords (now Google Ads). Covers the five steps from creating an account to delivering a campaign, plus the account structure, what to prepare in advance, and points for measuring results.
Shusaku Yosa
How to Do SEO: The Basic Measures and Steps Beginners Should Tackle First
A beginner-friendly explanation of how to do SEO. Covers the three basic measures to tackle first, the five practical steps from setting your purpose through measuring results and improving, and common pitfalls to avoid.
Shusaku Yosa
What Is GA4's "Average Engagement Time"? Meaning, How to View It, and Improvement Tips
A clear explanation of GA4's average engagement time: its definition, formula, how to view it in GA4, and tips for improvement. Also covers the difference from UA-era dwell time and how to use the two types of metrics.
Shusaku Yosa
What Is Search Volume? How to Check It and Apply It to SEO Keyword Selection
A beginner-friendly guide to what search volume is, how to check it with tools like Google Keyword Planner, and how to apply it to SEO keyword selection.
Shusaku Yosa
GDN Banner Size List | Recommended Sizes and Checkpoints for Creating Them
A list of recommended GDN (Google Display Network) banner sizes by responsive and image-ad type, plus submission specs and checkpoints for creating banners.
Shusaku Yosa
What Is a DMP? How It Works, Data-Use Scenarios, and the Difference From a CDP
A beginner-friendly guide to what a DMP (Data Management Platform) is, its mechanism, the public/private types, data-use scenarios, and how it differs from a CDP.
Shusaku Yosa
What Does SEO Cost? Pricing by Measure and How to Choose a Provider
A guide to SEO cost benchmarks by pricing model (fixed-fee, performance-based, spot) and by measure such as consulting, article creation, and technical fixes, plus how to choose a provider.
Shusaku Yosa
What Are Hidden Links? SEO Penalty Risks and How to Spot Them
A clear guide to what hidden links are, their common techniques, the SEO penalty risks, and how to spot them using page selection, HTML/CSS checks, and Search Console.
Shusaku Yosa