Marketing analytics and operations insights
Articles about marketing, products, and how to get the most out of NeX-Ray.
What Is Access Analysis? Meaning, Differences from Related Terms, and How to Use It
Access analysis measures and analyzes website visitor behavior to drive improvements. Learn its meaning, how it differs from web analytics and access log analysis, key metrics, and how to use GA4.
Shusaku Yosa
What Is EFO? Average Benchmarks and 7 Ways to Improve It
EFO (Entry Form Optimization) is the practice of improving input forms to prevent drop-off. Learn the benchmark averages for form abandonment and pass-through rates, plus 7 concrete ways to raise your CVR.
Shusaku Yosa
How to Set Up Google Merchant Center (with Screenshots): From Initial Setup to Launch
A step-by-step guide to setting up Google Merchant Center, with screenshots. From account creation, website verification, and product data registration to launching operations by linking with Google Ads, explained according to Merchant Center Next.
Shusaku Yosa
What Is Authoritativeness? Meaning, Uses, and How to Build It Explained Clearly
Authoritativeness is the degree to which someone is trusted and recognized in a field through expertise and track record. This article explains its meaning, uses in SEO, academia, and psychology, and how to build it.
Shusaku Yosa
What Is Word Salad? Meaning, SEO Risks, How to Spot It, and Countermeasures
Word salad is text that looks grammatically correct but makes no sense. This article clearly explains its meaning, how it arises, the SEO spam risks, how to spot it, and measures to protect your own site.
Shusaku Yosa
What Is Tracking? Meaning, How It Works, and How to Use It Explained Clearly
Tracking is the mechanism of following and recording user behavior and data. This article clearly explains how it works via cookies and tags, its types, applications such as access analysis and ad measurement, and privacy considerations.
Shusaku Yosa
What Is Site Improvement? A Beginner's Guide to the Approach, Steps, and Measures
Site improvement is the effort to analyze a website's issues and increase results. This beginner-friendly guide clearly explains the 4-step approach, specific measures like UI/UX and CVR, and useful tools.
Shusaku Yosa
What Is a Description? An Easy-to-Understand Guide to Its Meaning, Reading, and Usage
In SEO, a description mainly refers to the meta description, the overview text of a page shown in search results. An easy guide to its reading and meaning, relationship with SEO, character count guidelines, and how to write and set it.
Shusaku Yosa
What Is a Deep Link? An Easy-to-Understand Guide to Its Meaning, Mechanism, and Use Cases
A deep link is a link that takes users directly to specific content inside an app when tapped. An easy-to-understand guide to the difference from hyperlinks, mechanisms and types such as custom URL schemes and universal links, use cases, and points to note.
Shusaku Yosa
A Beginner's Guide to Using a Tracking ID: From Basic Operations to Advanced Tips
A beginner-friendly guide to using a tracking ID. Covers the difference between tracking ID and measurement ID, how to check, issue, and install it in GA4, GTM integration, and how to avoid duplicate measurement, from basics to advanced.
Shusaku Yosa
What Is UU? A Thorough Explanation of Its Meaning, Differences from Related Terms, and How to Use It
UU (Unique Users) is the number of users who visited a website within a given period, with duplicates removed. A beginner-friendly guide to its difference from PV, sessions, and active users, how to check it in GA4, and how to increase it.
Shusaku Yosa
How to Use GAIQ: A Beginner's Guide from Basics to Advanced Applications
A beginner-friendly, comprehensive guide to GAIQ (Google Analytics Individual Qualification) — from the basics, to study methods for the latest GA4-aligned exam, to the actual exam steps on Google Skillshop, how to work through the exam, post-exam applications on resumes, business cards, and proposal decks, and how to maintain the certification with regular retakes.
Shusaku Yosa