Marketing analytics and operations insights
Meta Business Portfolio: Assets, Access, and Setup Checks
Understand Meta Business Portfolio and its relationship to Business Suite. Check asset ownership, permissions, authentication, partner access, and handover planning.
Shusaku Yosa
What Is CPA? Formulas, Target Setting and Measurement Checks
Calculate CPA with clear conversion definitions, use CPC and CVR consistently, set a target from business economics, and diagnose changes before adjusting ads.
Shusaku Yosa
Satellite Sites: Legitimate Site Purposes and Link Spam Risks
Understand satellite sites without treating owned links as earned recommendations. Compare legitimate site purposes, doorway risks, and maintenance responsibilities.
Shusaku Yosa
GA4 Cohort Analysis: Setup, Retention and Calculation Examples
Set up GA4 cohort analysis, compare standard, rolling and cumulative calculations, and interpret retention with clear denominators and observation windows.
Shusaku Yosa
Install GA4 on WordPress: Site Kit, GTM or a Manual Google Tag
Choose Site Kit, GTM or a manual Google tag for WordPress, audit existing code, and verify page events, duplicate delivery, caching and consent after setup.
Shusaku Yosa
Google Customer Match vs. Meta Customer List Audiences: A Practical Guide
Compare Google Customer Match and Meta customer list audiences. Check eligibility, permissions, matching, list maintenance, and separate conversion measurement.
Shusaku Yosa
GA4 Free vs Analytics 360: Limits, Costs and When to Upgrade
Compare GA4 standard and Analytics 360 limits, retention and BigQuery exports, separate product fees from operating costs, and assess whether an upgrade is needed.
Shusaku Yosa
Time on Page vs GA4 Engagement Time: How to Measure and Interpret It
Understand time on page and GA4 engagement time, compare user and session averages, and use matched page data to decide when content needs improvement.
Shusaku Yosa
Google Ads Callouts: Character Limits, Examples, and Display Checks
Learn how Google Ads callouts differ from sitelinks. Review character limits, factual examples, association levels, and checks when approved assets do not appear.
Shusaku Yosa
What Is a Tracking Code? GA4, Google Tags and Verification
Learn how tracking code, GA4 measurement IDs and Google Tag Manager differ, then check destinations, duplicate events and consent with a practical test plan.
Shusaku Yosa
SEO Consulting: Scope, Cost Factors, and How to Work with a Consultant
Understand SEO consulting scope and cost factors. Compare deliverables, plan implementation with your team, and use a sample roadmap without ranking guarantees.
Shusaku Yosa
GA4 Click Tracking with GTM: Buttons, Links and Debugging
Set up GA4 button and link tracking in GTM, test events with Tag Assistant and DebugView, and troubleshoot missing or duplicated click events.
Shusaku Yosa