Marketing analytics and operations insights
Articles about marketing, products, and how to get the most out of NeX-Ray.
What Is Ad Frequency? Definition, Formula, Optimal Reach, and Cap Settings Explained
Ad frequency measures the average number of times a single user sees an ad. Learn the formula, differences from reach, optimal frequency benchmarks, and how to set frequency caps in Google Ads, Meta Ads, and LINE Ads.
Shusaku Yosa
Latest Inbound Marketing Strategies: How to Attract Customers Effectively with SNS, Ads & Content
A comprehensive guide to the latest inbound customer acquisition methods using social media, advertising, and content. With 2025 data showing 42.68M visitors and ¥9.5T in spending to Japan, learn platform-specific strategies, MEO, multilingual SEO, and cross-channel analytics from an expert perspective.
Shusaku Yosa
What Is a Social Media Marketer? Job Description, Essential Skills & Career Paths Explained
A comprehensive guide to the social media marketer role—covering job responsibilities, 6 essential skills, salary benchmarks, career progression, and practical data analysis tools. Ideal for aspiring and current SNS marketing professionals looking to level up.
Shusaku Yosa
What Is Data-Driven Management? Practical Steps SMEs Can Start Today
Featuring our own data-driven management initiatives and their concrete results. From data-based decision-making fundamentals to KPI setting, data visualization, and PDCA execution, this guide systematically covers five steps that SMEs can implement today.
Shusaku Yosa
How to Start Instagram Marketing | A Strategic Roadmap from Zero Followers to Results
Featuring real examples of customer acquisition PDCA using Instagram Insights. From account setup and content strategy to Reels optimization and data analysis, this guide systematically covers the strategic roadmap to successful Instagram marketing from zero followers.
Shusaku Yosa
The LP Optimization Playbook | Analysis Methods and Improvement Checklist to Boost Conversion Rates
Discover a concrete LP optimization process based on A/B testing data. From heatmap analysis and CVR improvement strategies to a practical improvement checklist, this guide systematically covers the analysis methods and actionable steps needed for landing page optimization.
Shusaku Yosa
10 Content Marketing Success Stories | BtoB & BtoC Tactics and Performance Data
10 content marketing success stories across BtoB and BtoC, analyzed objectively from a third-party perspective. Keyence, Hokuoh Kurashi no Dougu Ten, and more — tactics and results organized in a unified framework with 5 replicable success patterns.
Shusaku Yosa
What Is Lead Generation? BtoB Methods and KPI Design for Driving Results
A comprehensive guide to BtoB lead generation: core methods, KPI design, and MA/CRM/SFA data integration from lead acquisition to nurturing to deal creation. Learn how to align marketing and sales for revenue-driving lead creation.
Shusaku Yosa
How Much Does PPC Advertising Cost? Budget Planning & Tips to Maximize ROI
PPC (listing) advertising costs typically range from ¥200K–500K/month. Learn how click-based pricing works, industry CPC benchmarks, budget simulations by spend level, and 7 proven tactics to maximize your ad ROI.
Shusaku Yosa
KGI vs KPI: What's the Difference? How to Set Them Correctly for Marketing
Understand the differences between KGI and KPI with clear definitions, proper setup methods, and practical marketing applications. Learn how to use KSF, KPI trees, and the SMART framework, plus see real-world KPI management examples using NeX-Ray's cross-channel dashboard.
Shusaku Yosa
How to Build a Marketing Strategy | Driving Results with Frameworks and Data
Learn how to build a marketing strategy using proven frameworks including STP, 4P, 3C, SWOT, and the marketing funnel. Covers 5-step strategy design, KPI tree construction, data-driven decision-making, and continuous improvement cycles with practical SaaS insights.
Shusaku Yosa
Marketing Automation (MA) Guide | Benefits and How to Design Operations That Work
A comprehensive guide to marketing automation (MA) covering core concepts, benefits, key features, tool selection criteria, and operational design from a SaaS developer's perspective. Includes technical points on data integration, API connectivity, and scoring design, plus real-world integration examples with NeX-Ray.
Shusaku Yosa