Marketing analytics and operations insights
Articles about marketing, products, and how to get the most out of NeX-Ray.
What Is Digital Marketing? The Big Picture & How to Prioritize Tactics [2026 Edition]
A systematic guide to digital marketing organized in 3 layers: Acquisition, Nurture & Conversion, and Analysis & Optimization. Includes a SaaS developer's framework for tactic prioritization and 2026 trend coverage.
Shusaku Yosa
The Complete Guide to Social Media Marketing | From Strategy to Measurement
A comprehensive guide to social media marketing: strategy design, platform selection, KPI setting, and performance measurement. Includes real cross-platform analytics examples with NeX-Ray. Updated for 2026.
Shusaku Yosa
What Is a Customer Journey? How to Build and Visualize One with Data [Practical Template]
A comprehensive guide to customer journeys—from core concepts and data-driven journey mapping to real visualization examples using NeX-Ray dashboards. Includes a ready-to-use template.
Shusaku Yosa
How to Maximize Advertising Cost-Effectiveness | Practical ROAS/CPA Improvement Techniques
A comprehensive guide to advertising cost-effectiveness covering ROAS and CPA definitions, calculation methods, industry benchmarks, seven practical improvement techniques, and budget allocation optimization strategies.
Shusaku Yosa
The Complete Web Ad Measurement Manual | From KPI Design to Report Automation
A comprehensive guide to web ad measurement covering KPI design, platform-specific methods for Google Ads, Meta Ads, Yahoo! Ads, LINE Ads and TikTok Ads, report automation, and effective PDCA cycles.
Shusaku Yosa
The Complete Guide to Social Media Analytics | How to Centralize Multi-Platform Data and Maximize Results
A comprehensive guide to social media analytics covering platform-specific KPIs for Instagram, X, Facebook, TikTok, and LINE, tool comparisons, and the benefits of centralizing multi-platform data to maximize marketing results.
Shusaku Yosa
What Is the Marketing Mix? A Complete Guide from 4P/4C Basics to Practical MMM Analysis
A comprehensive guide covering the 4P and 4C marketing mix frameworks, their historical evolution, changes in the digital era, and a step-by-step approach to Marketing Mix Modeling (MMM) for data-driven budget optimization.
Shusaku Yosa
What Is Cross-Media? Differences from Media Mix and Integrated Offline \u00d7 Online Measurement
A comprehensive guide to cross-media marketing—from its meaning and mechanics to how it differs from media mix, key success factors, and integrated offline × online effectiveness measurement with MMM.
Shusaku Yosa
ROI vs. ROAS vs. CPA: Understanding the Differences, Formulas, and When to Use Each
Learn the differences between ROI, ROAS, and CPA with clear formulas and examples. Understand the meaning, pros and cons, and how to choose the right ad effectiveness metric for your goals.
Shusaku Yosa
What Is Media Planning? A Complete Guide to Process, Frameworks, and Budget Optimization
A comprehensive guide to media planning—from basic concepts and frameworks (Triple Media, PESO model) to seven practical steps and data-driven budget allocation optimization with MMM.
Shusaku Yosa
What Is Media Mix? How It Differs from Cross-Media
Learn the meaning, purpose, and advantages of media mix, how it differs from cross-media, and key strategies for success. Discover how MMM (Marketing Mix Modeling) helps visualize media mix effectiveness.
Shusaku Yosa
What Is MMM? A Beginner's Guide to Marketing Mix Modeling
A beginner-friendly explanation of MMM (Marketing Mix Modeling). Learn what MMM means, see real-world examples, understand its pros and cons, how it differs from other methods, and how to get started.
Shusaku Yosa