Marketing analytics and operations insights
Articles about marketing, products, and how to get the most out of NeX-Ray.
What Is LTV (Customer Lifetime Value)? 3 Calculation Methods & Concrete Strategies to Increase LTV
A comprehensive guide to LTV (Customer Lifetime Value): three calculation patterns, relationship with CAC and churn rate, and real SaaS case studies for LTV improvement. Covers upselling, churn reduction, and acquisition cost optimization from a marketing SaaS perspective.
Shusaku Yosa
What Is ROI? Formula, Difference from ROAS & How to Maximize Marketing ROI
A clear explanation of ROI (Return on Investment): formula, differences from ROAS and CPA, ROI calculation by marketing channel, and 5 practical techniques to improve marketing ROI. Covers the data infrastructure needed for accurate ROI measurement from a marketing SaaS perspective.
Shusaku Yosa
What Is Engagement Rate? Calculation Methods by Platform, Benchmarks & Proven Tactics to Boost It
A comprehensive guide to engagement rate: definitions, platform-specific formulas for X, Instagram, Facebook & TikTok, industry benchmarks, and cross-platform analysis data from NeX-Ray. Learn 7 practical techniques to improve your engagement rate.
Shusaku Yosa
What Are Impressions? Differences from PV & Reach, and How to Leverage Them in Social Media Ads
A beginner-friendly guide to impressions (imp): how they differ from PV and reach, counting methods across major platforms like X (Twitter), Instagram, Facebook, TikTok, and YouTube, plus practical tips for improving ad performance.
Shusaku Yosa
What Is CTR (Click-Through Rate)? Average Benchmarks for Ads & SEO, and Improvement Techniques
A comprehensive guide to CTR (click-through rate): calculation methods, average benchmarks for search ads, display ads, social ads and SEO, plus practical improvement techniques. Includes a real-world example of unified CTR analysis using NeX-Ray.
Shusaku Yosa
Marketing Automation (MA) Tools Compared: How to Choose and Implementation Steps
A comprehensive comparison of major MA (marketing automation) tools from a SaaS developer’s perspective. Covers selection criteria, API integration design, implementation steps, and category-based recommendations for B2B and B2C.
Shusaku Yosa
What Is CVR (Conversion Rate)? Industry Benchmarks and 7 Improvement Tactics You Can Start Today
A comprehensive guide to CVR (conversion rate): definition, calculation, industry and channel benchmarks, and 7 actionable improvement tactics. Includes cross-channel CVR analysis from multiple ad platforms to help maximize marketing ROI.
Shusaku Yosa
What Are PPC Search Ads? How They Work, Cost Benchmarks, and Tips for Beginners
A beginner-friendly guide to PPC search ads covering how they work, cost benchmarks ($1,500–$3,500/month typical), and 7 practical tips to maximize ROI. Learn CPC pricing, ad rank auctions, SEO vs. PPC differences, and proven optimization techniques.
Shusaku Yosa
What Is Data-Driven? Meaning, How to Practice, and Success Stories Explained
Data-driven means making business decisions based on data rather than intuition. This article systematically explains the meaning, four practical steps, success stories from Netflix, Amazon, and Hoshino Resorts, and the essential tools for a data-driven approach.
Shusaku Yosa
How to Create a Customer Journey Map | A Practical Guide Even Beginners Can Follow
A step-by-step guide to creating customer journey maps. Covers persona setup, touchpoint mapping, emotion curve design, initiative development, and practical templates for beginners.
Shusaku Yosa
What Is Content Marketing? How to Build a Strategy That Delivers Results and Measure Effectiveness
A comprehensive guide to content marketing covering fundamentals, strategy design, content production, and performance measurement. Learn about SEO, social media, and email integration, KPI design, and practical ROI improvement techniques.
Shusaku Yosa
The Right Way to A/B Test | Complete Guide to Design, Execution, Analysis and Avoiding Common Pitfalls
A comprehensive guide covering A/B test design, execution, and analysis. Learn how to form hypotheses, calculate sample sizes, determine statistical significance, avoid common mistakes, and apply tests to landing pages, ads, and email campaigns.
Shusaku Yosa