Media Strategy posts
What Is Content SEO? A Complete Strategy Guide to Ranking Articles in 2026
A complete 2026 guide to content SEO: the core definition of content SEO (and how it differs from technical SEO and content marketing), why it matters more in the AI search era (AI Overviews, AI Mode, GEO, E-E-A-T), the pros and cons, a 5-step strategic planning framework (goals, personas, keyword research, competitive analysis, topic clusters, editorial workflow), a 7-step process for writing SEO articles that rank (search intent, outline design, title and meta optimization, body writing with PREP, E-E-A-T boosters, internal and external linking, structured data and Core Web Vitals), the latest 2026 trends (GEO, query fan-out, Experience, zero-click brand awareness), KPI design and measurement, rewrite and refresh timing, and the 5 most common content SEO mistakes and how to avoid them. Useful whether you're just starting with content SEO or have been publishing without results.
Shusaku Yosa
What Is YDN (Yahoo! Display Ads)? Setup Guide and Operational Best Practices
A complete 2026 guide to YDN (Yahoo! Display Ad Network): fundamentals, the 6 key changes from the 2021 migration to YDA (Yahoo! Display Ads), main ad placements and differences from GDN, core targeting options (Audience Categories, Search Targeting, Site Retargeting), an 8-step setup guide, 7 operational best practices, cookie-era considerations, and cross-media measurement with MMM.
Shusaku Yosa
Types of B2B Advertising and Success Stories: Choosing Channels That Drive Leads
A 2026 deep dive on B2B advertising: fundamentals (5 differences vs B2C), 9 main channel categories (paid search / display / Meta / LinkedIn / X / video / sponsored articles / newsletter / lead gen media / B2B-focused DSP / ABM), a 4-axis framework for selecting channels (audience stage / objective / budget / product), 5 keys to successful lead generation (ICP / funnel / LP / nurturing / SLA), 3 success story patterns (SaaS x review media, manufacturer x tie-up, enterprise x ABM), cookie-era cautions, and cross-media measurement with MMM.
Shusaku Yosa
Types and Costs of Video Advertising: YouTube vs. SNS Features and Measurement
A complete 2026 guide to video advertising: in-stream vs. out-stream formats, CPM/CPV/CPC/CPCV pricing, platform-specific features and costs for YouTube, Instagram/Facebook, TikTok, X, and LINE, 8 measurement KPIs, cookie-era cautions, 4 creative design principles, and MMM-based cross-media evaluation.
Shusaku Yosa
What Is DSP Advertising? Mechanics, SSP Differences, and Benefits of Adoption
A complete 2026 guide to DSP advertising: what a Demand Side Platform is, how RTB works, DSP vs. SSP/ad network/DMP, targeting methods, pricing models, pros and cons, major Japanese DSP vendors (UNIVERSE Ads, Logicad, Criteo, UNICORN, Red), 7 selection criteria, and MMM-based measurement.
Shusaku Yosa
What Is Pure Advertising? Differences from Programmatic, Benefits, and Use Cases
Pure (reserved-buy) advertising explained: mechanism, differences from programmatic, 6 formats (banner/editorial/rich/takeover/video/email), pricing models, cost benchmarks, pros and cons, use cases like launches and branding, media selection tips, and MMM measurement.
Shusaku Yosa
What Is Affiliate Advertising? A Beginner's Guide to Mechanism, Costs, and How to Start
Affiliate advertising explained for beginners: performance-based mechanism, role of ASPs, cost benchmarks, 5-step launch process, major ASPs, stealth marketing regulation and other legal requirements, plus MMM-based integrated evaluation.
Shusaku Yosa
Types of Internet Advertising: Features, Costs, and How to Choose
A complete list of the ten main internet advertising types—search, display, retargeting, SNS, video, in-feed, native, affiliate, tie-up, and audio/email—compared on characteristics, costs, use cases, goal-based selection, and cross-channel measurement.
Shusaku Yosa
Latest Inbound Marketing Strategies: How to Attract Customers Effectively with SNS, Ads & Content
A comprehensive guide to the latest inbound customer acquisition methods using social media, advertising, and content. With 2025 data showing 42.68M visitors and ¥9.5T in spending to Japan, learn platform-specific strategies, MEO, multilingual SEO, and cross-channel analytics from an expert perspective.
Shusaku Yosa
What Is Data-Driven Management? Practical Steps SMEs Can Start Today
Featuring our own data-driven management initiatives and their concrete results. From data-based decision-making fundamentals to KPI setting, data visualization, and PDCA execution, this guide systematically covers five steps that SMEs can implement today.
Shusaku Yosa
10 Content Marketing Success Stories | BtoB & BtoC Tactics and Performance Data
10 content marketing success stories across BtoB and BtoC, analyzed objectively from a third-party perspective. Keyence, Hokuoh Kurashi no Dougu Ten, and more — tactics and results organized in a unified framework with 5 replicable success patterns.
Shusaku Yosa
What Is Lead Generation? BtoB Methods and KPI Design for Driving Results
A comprehensive guide to BtoB lead generation: core methods, KPI design, and MA/CRM/SFA data integration from lead acquisition to nurturing to deal creation. Learn how to align marketing and sales for revenue-driving lead creation.
Shusaku Yosa