Media Strategy posts
Opt-In vs. Opt-Out: Email Consent and Rules in Japan
Understand opt-in, opt-out and double opt-in, then review Japan-specific email rules. Includes consent records, form wording and a practical unsubscribe test.
Shusaku Yosa
Email Drip Campaigns: Sequence Examples, Triggers, and Exit Rules
Design an email drip campaign with entry, branching and stop rules. Includes a five-message example, duplicate-prevention checks and a cohort-based measurement plan.
Shusaku Yosa
How to Build an HTML Email | Design Examples and Free Templates
Learn what HTML email is and how it differs from plain text, with a 5-step build process (goals, wireframe, coding, testing, measurement), design examples by industry, free templates and tools, and tips on spam, compliance, and lifting open and click rates.
Shusaku Yosa
The OODA Loop: A Decision Log and Comparison with PDCA
Use Observe, Orient, Decide and Act to update business decisions. Includes a fictional form example, a PDCA comparison and a log for actions, limits and deliberate waiting.
Shusaku Yosa
STP Analysis: A Worked Example and Positioning Template
Apply segmentation, targeting and positioning with a fictional B2B example. Includes segment criteria, a positioning worksheet and questions to validate customer demand.
Shusaku Yosa
Porter’s Five Forces: Industry Analysis with a Worked Example
Analyze industry pressure with Porter’s Five Forces. Define the market, distinguish rivals from substitutes and turn evidence into strategic options using a fictional example.
Shusaku Yosa
3C Analysis: Customer, Competitor, and Company with a Worked Example
Use customer, competitor and company evidence to make a strategic choice. Includes a fictional 3C example, interview questions and a worksheet for separating facts from assumptions.
Shusaku Yosa
The 4 Cs of Marketing: How to Apply a Customer Perspective
Apply the four Cs of marketing to customer value, total cost, convenience and communication. Includes a fictional example, research questions and an action worksheet.
Shusaku Yosa
The 4 Ps of Marketing: A Worked Example and Planning Template
Build a coordinated marketing mix using product, price, place and promotion. Includes a fictional B2B example, a cost check and a practical validation template.
Shusaku Yosa
MQL vs. SQL: Definitions, Qualification Criteria, and Handoff Rules
Define MQL and SQL criteria, sales acceptance and recycling rules. Includes a handoff worksheet and consistent conversion calculations using one lead cohort.
Shusaku Yosa
What Is a Hot Lead? Qualification Criteria and a Handoff Checklist
Identify hot leads using fit, verified intent and readiness. Includes a B2B qualification matrix, handoff template, response rules and a cohort-based evaluation example.
Shusaku Yosa
Lead Nurturing: Workflows, Sales Handoffs, and Measurement
Build a lead-nurturing workflow with entry rules, useful content, stop conditions and sales handoffs. Includes a fictional 30-day sequence and cohort calculations.
Shusaku Yosa