Privacy & Measurement Infrastructure posts
What Is Tracking? Meaning, How It Works, and How to Use It Explained Clearly
Tracking is the mechanism of following and recording user behavior and data. This article clearly explains how it works via cookies and tags, its types, applications such as access analysis and ad measurement, and privacy considerations.
Shusaku Yosa
What Is a Deep Link? An Easy-to-Understand Guide to Its Meaning, Mechanism, and Use Cases
A deep link is a link that takes users directly to specific content inside an app when tapped. An easy-to-understand guide to the difference from hyperlinks, mechanisms and types such as custom URL schemes and universal links, use cases, and points to note.
Shusaku Yosa
Remarketing vs. Retargeting: Differences and Setup Guide
A complete 2026 guide to remarketing and retargeting ads: the real differences between platforms, step-by-step setup for Google Ads, Yahoo! JAPAN Ads, Meta Ads, and LINE Ads, cookie-restriction strategies, funnel-stage list design, and MMM-based measurement.
Shusaku Yosa
What Are Retargeting Ads? Mechanism, Setup, and the Impact of Cookie Regulations
Retargeting ads explained: how they work, setup guides for Google/Meta/Yahoo!/LINE, impact of cookie regulations, and practical countermeasures for 2026 including first-party data strategy, CAPI, and MMM-based evaluation.
Shusaku Yosa
What Is a Tag Manager? Differences Between GTM and YTM & Why You Should Implement One
A beginner-friendly guide to tag managers. Learn the differences between GTM (Google Tag Manager) and YTM (Yahoo! Tag Manager), how to handle YTM's discontinuation, and the benefits and steps for implementing a tag manager.
Shusaku Yosa