Privacy & Measurement Infrastructure posts
What Is Reverse SEO? Reputation Management, Removal Requests and Limits
Understand reverse SEO as a reputation concern, with practical records, response options, removal-request distinctions, and checks for evaluating a provider.
Shusaku Yosa
What Is Tracking? Measurement Design, Cookies and Consent Explained
Learn how tracking works and build a measurement plan. Separate tags, cookies, campaign parameters, event counts, verified outcomes, consent controls and attribution.
Shusaku Yosa
What Is a Deep Link? Universal Links, Android App Links and Testing Basics
Compare custom schemes, Universal Links and Android App Links. Plan usable fallbacks, distinguish deferred linking, and test eight installation and sign-in cases with secure destination and measurement checks.
Shusaku Yosa
Remarketing vs. Retargeting: Terminology and Targeting Limits
Remarketing and retargeting often overlap, but an audience label does not guarantee restricted delivery. Compare terms, audience signals, expansion and exclusion checks.
Shusaku Yosa
Retargeting Ads: How They Work, Audience Setup, and Measurement
Plan retargeting audiences with clear inclusion, exclusion and duration rules. Learn how tags, consent, conversion checks and incrementality affect campaign decisions.
Shusaku Yosa
After Yahoo! JAPAN Tag Manager: Audit and GTM Migration Guide
Yahoo! JAPAN Tag Manager ended in 2024. Audit remaining tags, map required measurement to GTM or another supported method, and verify cutover, duplicates and rollback.
Shusaku Yosa