Privacy & Measurement Infrastructure posts
What Is Reverse SEO? A Thorough Beginner's Guide From Basics to Advanced
A beginner-friendly guide to reverse SEO: what it is, legitimate methods you can do yourself, how to measure results, and NG techniques to avoid. Learn practical tips to protect your online reputation from defamation.
Shusaku Yosa
What Is Tracking? Meaning, How It Works, and How to Use It Explained Clearly
Tracking is the mechanism of following and recording user behavior and data. This article clearly explains how it works via cookies and tags, its types, applications such as access analysis and ad measurement, and privacy considerations.
Shusaku Yosa
What Is a Deep Link? An Easy-to-Understand Guide to Its Meaning, Mechanism, and Use Cases
A deep link is a link that takes users directly to specific content inside an app when tapped. An easy-to-understand guide to the difference from hyperlinks, mechanisms and types such as custom URL schemes and universal links, use cases, and points to note.
Shusaku Yosa
Remarketing vs. Retargeting: Terminology and Targeting Limits
Remarketing and retargeting often overlap, but an audience label does not guarantee restricted delivery. Compare terms, audience signals, expansion and exclusion checks.
Shusaku Yosa
Retargeting Ads: How They Work, Audience Setup, and Measurement
Plan retargeting audiences with clear inclusion, exclusion and duration rules. Learn how tags, consent, conversion checks and incrementality affect campaign decisions.
Shusaku Yosa
After Yahoo! JAPAN Tag Manager: Audit and GTM Migration Guide
Yahoo! JAPAN Tag Manager ended in 2024. Audit remaining tags, map required measurement to GTM or another supported method, and verify cutover, duplicates and rollback.
Shusaku Yosa