Social Media Analytics posts
How to Create a Facebook Business Account｜From Initial Setup to Running Ads
A beginner's guide to creating a Facebook business account (business portfolio). From the difference with a Facebook Page and the relationship with Business Suite and Ads Manager, to the creation steps, initial setup, and the flow up to running ads, we cover it in order.
Shusaku Yosa
How to Use a Facebook Page: A Thorough Beginner’s Guide | From Basics to Advanced
A thorough beginner’s guide to using a Facebook Page. From the basics—how it differs from a personal account and the steps to create one—to posting, message handling, and advanced use such as scheduled posts and Insights analysis with Meta Business Suite, explained clearly from the ground up.
Shusaku Yosa
How to Use Citations for Beginners: From Basic Steps to Advanced Tactics
Learn what a citation is, how it affects SEO and MEO, and how to leverage it. Covers NAP consistency, Google Business Profile, portal and social media use, PR and review strategies, plus a 3-month roadmap for beginners.
Shusaku Yosa
How to Use X Analytics: Access, Metrics and Troubleshooting
Learn how to access X Analytics, interpret key metrics, troubleshoot missing data, and connect post performance with GA4 website results.
Shusaku Yosa
Video Advertising Formats: Placement, Creative, and Measurement
Plan video ads around viewing context, creative and business goals. Includes a fictional 15-second storyboard and a production and measurement checklist.
Shusaku Yosa
Social Media Advertising: Platform Selection, Budgeting, and Measurement
Choose social media advertising channels by audience, creative and business outcome. Includes a platform decision table, a four-week test plan and measurement cautions.
Shusaku Yosa
What Does a Social Media Marketer Do? Skills, Roles and Portfolio
Compare in-house, agency and freelance social media roles. Explore a weekly workflow, practical skill criteria and a portfolio structure for showing your work.
Shusaku Yosa
Instagram Marketing for Businesses: A 30-Day Action Plan
Connect Instagram content to profile visits, website actions and bookings. Use a practical 30-day plan with clear goals, content themes and measurement checks.
Shusaku Yosa
Engagement Rate Explained: Formulas and Social Media Comparisons
Calculate engagement rate by reach, impressions or followers. Learn why results differ across platforms and how to compare posts without misleading averages.
Shusaku Yosa
Social Media Marketing: Strategy and a Monthly Plan
Plan social media around business goals, customer needs, channel fit, content themes, team capacity, and measurement. Includes a practical monthly schedule.
Shusaku Yosa
Social Media Analytics: KPIs and a Reporting Workflow
Analyze social performance with clear KPI definitions, comparable posts, weighted rates, qualitative feedback, and a monthly report that leads to action.
Shusaku Yosa