Social Media Analytics posts
Types and Costs of Video Advertising: YouTube vs. SNS Features and Measurement
A complete 2026 guide to video advertising: in-stream vs. out-stream formats, CPM/CPV/CPC/CPCV pricing, platform-specific features and costs for YouTube, Instagram/Facebook, TikTok, X, and LINE, 8 measurement KPIs, cookie-era cautions, 4 creative design principles, and MMM-based cross-media evaluation.
Shusaku Yosa
What Is SNS Advertising? Platforms, Cost Ranges, and Tips for Driving Results
A practical guide to SNS advertising: what it is, how it works, pros and cons, deep-dives on seven major platforms (Meta, LINE, X, TikTok, YouTube, LinkedIn, Pinterest) with cost ranges, goal-based platform selection, and proven tips for driving results.
Shusaku Yosa
What Is a Social Media Marketer? Job Description, Essential Skills & Career Paths Explained
A comprehensive guide to the social media marketer role—covering job responsibilities, 6 essential skills, salary benchmarks, career progression, and practical data analysis tools. Ideal for aspiring and current SNS marketing professionals looking to level up.
Shusaku Yosa
How to Start Instagram Marketing | A Strategic Roadmap from Zero Followers to Results
Featuring real examples of customer acquisition PDCA using Instagram Insights. From account setup and content strategy to Reels optimization and data analysis, this guide systematically covers the strategic roadmap to successful Instagram marketing from zero followers.
Shusaku Yosa
What Is Engagement Rate? Calculation Methods by Platform, Benchmarks & Proven Tactics to Boost It
A comprehensive guide to engagement rate: definitions, platform-specific formulas for X, Instagram, Facebook & TikTok, industry benchmarks, and cross-platform analysis data from NeX-Ray. Learn 7 practical techniques to improve your engagement rate.
Shusaku Yosa
The Complete Guide to Social Media Marketing | From Strategy to Measurement
A comprehensive guide to social media marketing: strategy design, platform selection, KPI setting, and performance measurement. Includes real cross-platform analytics examples with NeX-Ray. Updated for 2026.
Shusaku Yosa
The Complete Guide to Social Media Analytics | How to Centralize Multi-Platform Data and Maximize Results
A comprehensive guide to social media analytics covering platform-specific KPIs for Instagram, X, Facebook, TikTok, and LINE, tool comparisons, and the benefits of centralizing multi-platform data to maximize marketing results.
Shusaku Yosa