Social Media Analytics posts
How to Use a Facebook Page: A Thorough Beginner’s Guide | From Basics to Advanced
A thorough beginner’s guide to using a Facebook Page. From the basics—how it differs from a personal account and the steps to create one—to posting, message handling, and advanced use such as scheduled posts and Insights analysis with Meta Business Suite, explained clearly from the ground up.
Shusaku Yosa
How to Use Citations for Beginners: From Basic Steps to Advanced Tactics
Learn what a citation is, how it affects SEO and MEO, and how to leverage it. Covers NAP consistency, Google Business Profile, portal and social media use, PR and review strategies, plus a 3-month roadmap for beginners.
Shusaku Yosa
A Beginner's Complete Guide to X Analytics | From Basics to Advanced Use
A thorough, beginner-friendly explanation of how to use X Analytics. Covers the basics of X's official analytics tool, the June 2024 update (paid-plan-only access), access steps for PC and mobile, the new tab structure (Overview / Content / Audience / Video), how to read key metrics (impressions / engagement rate / profile visits / bookmarks / reposts), purpose-based analysis scenarios, advanced techniques like the weekly check flow, and common pitfalls—all systematically explained from the perspective of practical SNS operations.
Shusaku Yosa
Types and Costs of Video Advertising: YouTube vs. SNS Features and Measurement
A complete 2026 guide to video advertising: in-stream vs. out-stream formats, CPM/CPV/CPC/CPCV pricing, platform-specific features and costs for YouTube, Instagram/Facebook, TikTok, X, and LINE, 8 measurement KPIs, cookie-era cautions, 4 creative design principles, and MMM-based cross-media evaluation.
Shusaku Yosa
What Is SNS Advertising? Platforms, Cost Ranges, and Tips for Driving Results
A practical guide to SNS advertising: what it is, how it works, pros and cons, deep-dives on seven major platforms (Meta, LINE, X, TikTok, YouTube, LinkedIn, Pinterest) with cost ranges, goal-based platform selection, and proven tips for driving results.
Shusaku Yosa
What Is a Social Media Marketer? Job Description, Essential Skills & Career Paths Explained
A comprehensive guide to the social media marketer role—covering job responsibilities, 6 essential skills, salary benchmarks, career progression, and practical data analysis tools. Ideal for aspiring and current SNS marketing professionals looking to level up.
Shusaku Yosa
How to Start Instagram Marketing | A Strategic Roadmap from Zero Followers to Results
Featuring real examples of customer acquisition PDCA using Instagram Insights. From account setup and content strategy to Reels optimization and data analysis, this guide systematically covers the strategic roadmap to successful Instagram marketing from zero followers.
Shusaku Yosa
What Is Engagement Rate? Calculation Methods by Platform, Benchmarks & Proven Tactics to Boost It
A comprehensive guide to engagement rate: definitions, platform-specific formulas for X, Instagram, Facebook & TikTok, industry benchmarks, and cross-platform analysis data from NeX-Ray. Learn 7 practical techniques to improve your engagement rate.
Shusaku Yosa
The Complete Guide to Social Media Marketing | From Strategy to Measurement
A comprehensive guide to social media marketing: strategy design, platform selection, KPI setting, and performance measurement. Includes real cross-platform analytics examples with NeX-Ray. Updated for 2026.
Shusaku Yosa
The Complete Guide to Social Media Analytics | How to Centralize Multi-Platform Data and Maximize Results
A comprehensive guide to social media analytics covering platform-specific KPIs for Instagram, X, Facebook, TikTok, and LINE, tool comparisons, and the benefits of centralizing multi-platform data to maximize marketing results.
Shusaku Yosa