Web Analytics posts
What Is a Dimension? The Difference from a Metric and How to Use It in GA4
A dimension is the angle / axis of analysis for classifying data. This article clearly explains its difference from a metric with "see △△ by ○○," and introduces, for beginners, how to use dimensions in GA4's standard and exploration reports, plus custom dimensions.
Shusaku Yosa
What Is a URL Parameter? Types, How to Add Them, and Measurement Use in GA4
A URL parameter is a variable added to the end of a URL. This article explains, for beginners, the two types (active and passive), how to add UTM parameters, how to measure and check them in GA4, and cautions such as unifying in lowercase.
Shusaku Yosa
How to Log In to Google Analytics | Causes and Fixes When You Can't Log In
Explains how to log in to Google Analytics (GA4) in two ways—directly from the official site and via Google Ads. Also covers the causes of login failures (mixed-up accounts, insufficient permissions, etc.) and concrete fixes such as switching accounts and granting permissions, for beginners.
Shusaku Yosa
What Is a Referral? Meaning and How It Differs from Source and No Referrer
A referral is a channel indicating traffic that arrives via a link on another website. This article explains its meaning and mechanism, how it differs from source and no referrer, how to check it in GA4, and analysis cautions such as referral spam.
Shusaku Yosa
How to Install the GA4 Tag | Step-by-Step Guide for GTM and gtag.js
A beginner-friendly guide to installing the GA4 (Google Analytics 4) tag, with step-by-step instructions for both gtag.js direct installation and GTM (Google Tag Manager). Covers getting your Measurement ID, verifying operation, and cautions to avoid double measurement.
Shusaku Yosa
How to Use Tag Assistant | Checking and Debugging Tags Explained
A guide to using Tag Assistant, Google's official tag verification tool. Covers installation, checking tags in the side panel, and debugging with "Troubleshoot tags"—the essentials for verifying GA4 and GTM, explained for beginners.
Shusaku Yosa
How to Check Traffic Sources in GA4 | Reading Source/Medium Explained
A guide to checking traffic sources (source/medium) in GA4. Covers the difference between channel, source, and medium, how to read the Traffic acquisition report, and UTM parameter pitfalls, explained simply for beginners.
Shusaku Yosa
What Is Exit Rate? Difference from Bounce Rate and Tips to Improve It
Exit rate is the metric showing how often a page was the last one a user viewed before leaving your site. Learn the difference from bounce rate, how GA4 handles it, how to read it by page type, and concrete tactics to improve it.
Shusaku Yosa
15 Recommended Web Analytics Tools | How to Choose and Key Comparison Points
We organize web analytics tools into two axes—access analytics and scraping—and compare 15 recommended tools. From GA4 and Microsoft Clarity to Octoparse, introduced by purpose, with selection criteria and legal compliance notes.
Shusaku Yosa
How to Set Up Google Analytics｜From Opening an Account to Starting Measurement
A step-by-step guide to setting up Google Analytics (GA4), from opening an account to starting measurement. Covers creating the account, property, and data stream, three tag installation methods, measurement confirmation, and initial settings for beginners.
Shusaku Yosa
What Is Dōsen (導線)? The Difference from Dōsen (動線) and How to Use Each
Dōsen (導線) is a route intentionally designed to guide users or customers toward a goal such as a purchase or inquiry. This article clearly explains how it differs from the same-sounding 動線, when to use each, and key points of website conversion-path design.
Shusaku Yosa
What Is Access Analysis? Meaning, Differences from Related Terms, and How to Use It
Access analysis measures and analyzes website visitor behavior to drive improvements. Learn its meaning, how it differs from web analytics and access log analysis, key metrics, and how to use GA4.
Shusaku Yosa