Web Analytics posts
What Is the GA4 API? What You Can Do and BigQuery/Report Integration Examples
What the GA4 API (Data API) is, what you can do with it, and how it differs from BigQuery export. Covers examples of applying it to report automation and BI-tool integration like Looker Studio, plus points to note.
Shusaku Yosa
How to Create an Access Analysis Report: Structure That Gets Read and How to Summarize Key Metrics
Learn how to create an access analysis report that gets read—the basic "acquisition to behavior to results" structure, how to summarize GA4's main metrics, and the next action.
Shusaku Yosa
What Is GA4's "Average Engagement Time"? Meaning, How to View It, and Improvement Tips
A clear explanation of GA4's average engagement time: its definition, formula, how to view it in GA4, and tips for improvement. Also covers the difference from UA-era dwell time and how to use the two types of metrics.
Shusaku Yosa
What Is a DMP? How It Works, Data-Use Scenarios, and the Difference From a CDP
A beginner-friendly guide to what a DMP (Data Management Platform) is, its mechanism, the public/private types, data-use scenarios, and how it differs from a CDP.
Shusaku Yosa
What Is Cohort Analysis? How to Read It in GA4 and Use It to Improve Repeat Rate
A beginner-friendly guide to cohort analysis: what it is, how to read GA4's Cohort exploration report and its settings, and how to use it to improve your repeat (retention) rate.
Shusaku Yosa
How to Install Google Analytics on WordPress: Plugins vs Manual Setup
Four ways to install GA4 on WordPress compared: Site Kit, dedicated plugins, direct theme editing, and GTM. Includes how to choose between them and fixes for WordPress-specific problems like double counting, caching plugins, and internal traffic.
Shusaku Yosa
How Far Does Free Google Analytics Go? Free vs Paid Explained
A breakdown of GA4's free tier limits based on official documentation: sampling, BigQuery export caps, 14-month data retention, and how they compare to Analytics 360, plus the criteria for deciding whether to upgrade.
Shusaku Yosa
What Is Time on Page? Average Benchmarks and How to Improve It
A clear explanation of time on page and how it relates to GA4's average engagement time. Covers how to think about average benchmarks, how to check the metric in GA4, practical ways to improve articles so visitors stay longer, and pitfalls to avoid.
Shusaku Yosa
What Is a Tracking Code? Placement and How to Verify It in GA4
A clear explanation of what a tracking code is, where to place gtag.js and GTM snippets (inside the head element, as high as possible), how to verify them using the GA4 Realtime report and DebugView, and what to check when nothing is being measured.
Shusaku Yosa
How to Set Up Click Event Tracking in GA4: A Step-by-Step Guide Using GTM
How to measure GA4 click events with GTM. Covers the step-by-step process from enabling built-in variables to creating triggers and the GA4 event tag, verifying operation, and publishing.
Shusaku Yosa
What Is Access Analysis Kenkyujo? Scoring, Service Content, and Use Cases Explained
An explanation of Access Analysis Kenkyujo, a free, high-functionality Japanese access analysis tool. Covers features like visitor profiling and real-time analysis, pricing plans, evaluation points, and use cases.
Shusaku Yosa
How to Exclude IP Addresses in GA4 | Steps to Remove Internal Access from Measurement
A guide to excluding IP addresses in GA4 to remove your company's access from measurement: the two-stage setup of defining internal traffic and enabling the data filter, testing in Realtime, what to do when exclusion is not working, and handling dynamic IP and smartphones.
Shusaku Yosa