Web Analytics posts
GA4 Cross-Domain Setup Steps | How to Measure Across Multiple Sites
A step-by-step guide to GA4 cross-domain configuration following the admin screen: prerequisites, configuring domains and the unwanted referrals list, verifying with the _gl parameter and DebugView, and checkpoints when measurement is not working.
Shusaku Yosa
What Is a Referrer? Its Meaning in GA4, How to Check It, and the Difference from Direct
Learn what a referrer means in GA4 and how to check it. We explain the difference between source and medium, how it differs from (direct), and tips for measuring referrers accurately, for beginners.
Shusaku Yosa
What Are GA4 Parameters? Types List and How to Set Up Custom Parameters
A clear explanation of what GA4 parameters are, from the basics. Covers the full list of types—automatically collected, enhanced measurement, recommended, and custom—plus how to set up custom parameters with gtag.js and GTM, and points to watch such as scopes and limits.
Shusaku Yosa
What Is "(not set)" in GA4? Causes and How to Fix It
Learn what "(not set)" means in GA4, why it appears, and how to fix it by dimension. Covers source/medium, landing page, and custom dimension causes, plus a checklist to reduce not set in Analytics.
Shusaku Yosa
How to Use Search Analytics (Search Console) | Reading the Metrics and Improvement Methods
Explains how to use Search Analytics (Search Console's Search Performance report). Covers how to read the four metrics—impressions, clicks, CTR, and average position—and SEO improvement methods that combine them, such as title improvement and rewriting, for beginners.
Shusaku Yosa
What Is a Dimension? The Difference from a Metric and How to Use It in GA4
A dimension is the angle / axis of analysis for classifying data. This article clearly explains its difference from a metric with "see △△ by ○○," and introduces, for beginners, how to use dimensions in GA4's standard and exploration reports, plus custom dimensions.
Shusaku Yosa
What Is a URL Parameter? Types, How to Add Them, and Measurement Use in GA4
A URL parameter is a variable added to the end of a URL. This article explains, for beginners, the two types (active and passive), how to add UTM parameters, how to measure and check them in GA4, and cautions such as unifying in lowercase.
Shusaku Yosa
How to Log In to Google Analytics | Causes and Fixes When You Can't Log In
Explains how to log in to Google Analytics (GA4) in two ways—directly from the official site and via Google Ads. Also covers the causes of login failures (mixed-up accounts, insufficient permissions, etc.) and concrete fixes such as switching accounts and granting permissions, for beginners.
Shusaku Yosa
What Is a Referral? Meaning and How It Differs from Source and No Referrer
A referral is a channel indicating traffic that arrives via a link on another website. This article explains its meaning and mechanism, how it differs from source and no referrer, how to check it in GA4, and analysis cautions such as referral spam.
Shusaku Yosa
How to Install the GA4 Tag | Step-by-Step Guide for GTM and gtag.js
A beginner-friendly guide to installing the GA4 (Google Analytics 4) tag, with step-by-step instructions for both gtag.js direct installation and GTM (Google Tag Manager). Covers getting your Measurement ID, verifying operation, and cautions to avoid double measurement.
Shusaku Yosa
How to Use Tag Assistant | Checking and Debugging Tags Explained
A guide to using Tag Assistant, Google's official tag verification tool. Covers installation, checking tags in the side panel, and debugging with "Troubleshoot tags"—the essentials for verifying GA4 and GTM, explained for beginners.
Shusaku Yosa
How to Check Traffic Sources in GA4 | Reading Source/Medium Explained
A guide to checking traffic sources (source/medium) in GA4. Covers the difference between channel, source, and medium, how to read the Traffic acquisition report, and UTM parameter pitfalls, explained simply for beginners.
Shusaku Yosa