Web Analytics posts
What Is Site Improvement? A Beginner's Guide to the Approach, Steps, and Measures
Site improvement is the effort to analyze a website's issues and increase results. This beginner-friendly guide clearly explains the 4-step approach, specific measures like UI/UX and CVR, and useful tools.
Shusaku Yosa
What Is a Description? An Easy-to-Understand Guide to Its Meaning, Reading, and Usage
In SEO, a description mainly refers to the meta description, the overview text of a page shown in search results. An easy guide to its reading and meaning, relationship with SEO, character count guidelines, and how to write and set it.
Shusaku Yosa
A Beginner's Guide to Using a Tracking ID: From Basic Operations to Advanced Tips
A beginner-friendly guide to using a tracking ID. Covers the difference between tracking ID and measurement ID, how to check, issue, and install it in GA4, GTM integration, and how to avoid duplicate measurement, from basics to advanced.
Shusaku Yosa
What Is UU? A Thorough Explanation of Its Meaning, Differences from Related Terms, and How to Use It
UU (Unique Users) is the number of users who visited a website within a given period, with duplicates removed. A beginner-friendly guide to its difference from PV, sessions, and active users, how to check it in GA4, and how to increase it.
Shusaku Yosa
How to Use GAIQ: A Beginner's Guide from Basics to Advanced Applications
A beginner-friendly, comprehensive guide to GAIQ (Google Analytics Individual Qualification) — from the basics, to study methods for the latest GA4-aligned exam, to the actual exam steps on Google Skillshop, how to work through the exam, post-exam applications on resumes, business cards, and proposal decks, and how to maintain the certification with regular retakes.
Shusaku Yosa
How to Set Up Permalinks: A Visual Guide from Initial Setup to Launch
A complete guide covering everything from what permalinks are, the six structure types in WordPress, the recommended setting for beginners, and step-by-step setup instructions with screenshots. Also covers slug naming, risks of changing permalinks with 301 redirect handling, and a post-launch checklist — from initial setup to launch.
Shusaku Yosa
What Is an SEO Title? A Complete Guide from Fundamentals to Practical Use
A complete guide to SEO titles: fundamentals, optimal character count, 7 practical writing techniques, a step-by-step workflow, how to handle Google's title rewrites, common mistakes, and new perspectives for the AI search era. Designed for SEO professionals and owned-media operators looking to improve CTR and search rankings.
Shusaku Yosa
15 Best Tools to Streamline Domain Authority Management | How to Choose and What to Compare
A complete guide to domain authority (domain power): what it is, how to measure it, and 15 recommended tools across paid, free, international, and Japanese options. Compare DR/DA measurement tools like Ahrefs, Moz, and Semrush, plus backlink analysis, content optimization, and E-E-A-T tools. Includes selection criteria and a roadmap of practical strategies to grow your domain authority.
Shusaku Yosa
What Are Meta Tags? Meaning, Mechanics, and Practical Use Explained
A clear introduction to meta tags. Learn their role in SEO, the main types (title, description, robots, OGP, canonical, hreflang), how to write them, and how to align them with measurement tools.
Shusaku Yosa
A Beginner's Guide to Using Shopify: From Basic Operations to Advanced Practice
A thorough beginner's guide to using Shopify: basic concepts and how it compares to other EC platforms, the initial setup flow from account creation through custom domain configuration, day-to-day operations for products, themes, payments, and shipping, how to choose a pricing plan and think about break-even points, extending functionality with apps and themes, acquisition and analytics with SEO, GA4, Search Console, and Microsoft Clarity, and common pitfalls and how to handle them. From beginners just getting started to operators in the growth phase, this article covers the fundamentals through advanced practice.
Shusaku Yosa
What Is a Web Analytics Consultant? A Clear Guide to Its Meaning, System, and Applications
A comprehensive guide to the Web Analytics Consultant (Ueb Kaiseki-shi) certification: its meaning and positioning, the three-tier qualification system (Web Analytics Consultant / Senior / Master), exam structure and scope, benefits and drawbacks of certification, practical applications in business, study methods and difficulty, and how it compares to other Web marketing certifications. Designed for first-time test takers and intermediate practitioners who want to use data in real-world operations.
Shusaku Yosa
What Is meta description? A Clear Explanation of Its Meaning, Pronunciation, and Use
A beginner-friendly explanation of meta description. Covers the basics of meaning and pronunciation, its role as the snippet in search results, direct SEO effects (not a ranking signal) and indirect effects (CTR improvement), its importance in the AI search era, optimal character count (~120 on PC, ~70 on mobile), 5 tips for writing copy that raises CTR, how to set it via HTML or WordPress plugins, verification methods using SEO-cheki and Search Console, and 4 common pitfalls with countermeasures—all systematically organized from the perspective of practical web operations.
Shusaku Yosa