Web Analytics posts
How to Log In to Google Analytics | Causes and Fixes When You Can't Log In
Explains how to log in to Google Analytics (GA4) in two ways—directly from the official site and via Google Ads. Also covers the causes of login failures (mixed-up accounts, insufficient permissions, etc.) and concrete fixes such as switching accounts and granting permissions, for beginners.
Shusaku Yosa
What Is a Referral? Meaning and How It Differs from Source and No Referrer
A referral is a channel indicating traffic that arrives via a link on another website. This article explains its meaning and mechanism, how it differs from source and no referrer, how to check it in GA4, and analysis cautions such as referral spam.
Shusaku Yosa
How to Install the GA4 Tag | Step-by-Step Guide for GTM and gtag.js
A beginner-friendly guide to installing the GA4 (Google Analytics 4) tag, with step-by-step instructions for both gtag.js direct installation and GTM (Google Tag Manager). Covers getting your Measurement ID, verifying operation, and cautions to avoid double measurement.
Shusaku Yosa
How to Use Tag Assistant | Checking and Debugging Tags Explained
A guide to using Tag Assistant, Google's official tag verification tool. Covers installation, checking tags in the side panel, and debugging with "Troubleshoot tags"—the essentials for verifying GA4 and GTM, explained for beginners.
Shusaku Yosa
How to Check Traffic Sources in GA4 | Reading Source/Medium Explained
A guide to checking traffic sources (source/medium) in GA4. Covers the difference between channel, source, and medium, how to read the Traffic acquisition report, and UTM parameter pitfalls, explained simply for beginners.
Shusaku Yosa
What Is Exit Rate? Difference from Bounce Rate and Tips to Improve It
Exit rate is the metric showing how often a page was the last one a user viewed before leaving your site. Learn the difference from bounce rate, how GA4 handles it, how to read it by page type, and concrete tactics to improve it.
Shusaku Yosa
15 Recommended Web Analytics Tools | How to Choose and Key Comparison Points
We organize web analytics tools into two axes—access analytics and scraping—and compare 15 recommended tools. From GA4 and Microsoft Clarity to Octoparse, introduced by purpose, with selection criteria and legal compliance notes.
Shusaku Yosa
How to Set Up Google Analytics｜From Opening an Account to Starting Measurement
A step-by-step guide to setting up Google Analytics (GA4), from opening an account to starting measurement. Covers creating the account, property, and data stream, three tag installation methods, measurement confirmation, and initial settings for beginners.
Shusaku Yosa
Dōsen Explained: Planned Navigation vs. Actual User Paths
Understand 導線 and 動線 with examples, then learn how to design website navigation and use GA4 to compare planned routes with actual user behavior.
Shusaku Yosa
What Is Access Analysis? Meaning, Differences from Related Terms, and How to Use It
Access analysis measures and analyzes website visitor behavior to drive improvements. Learn its meaning, how it differs from web analytics and access log analysis, key metrics, and how to use GA4.
Shusaku Yosa
What Is Site Improvement? A Beginner's Guide to the Approach, Steps, and Measures
Site improvement is the effort to analyze a website's issues and increase results. This beginner-friendly guide clearly explains the 4-step approach, specific measures like UI/UX and CVR, and useful tools.
Shusaku Yosa
What Is a Description? An Easy-to-Understand Guide to Its Meaning, Reading, and Usage
In SEO, a description mainly refers to the meta description, the overview text of a page shown in search results. An easy guide to its reading and meaning, relationship with SEO, character count guidelines, and how to write and set it.
Shusaku Yosa