Web Analytics posts
How to Check Traffic Sources in GA4 | Reading Source/Medium Explained
A guide to checking traffic sources (source/medium) in GA4. Covers the difference between channel, source, and medium, how to read the Traffic acquisition report, and UTM parameter pitfalls, explained simply for beginners.
Shusaku Yosa
What Is Exit Rate? Difference from Bounce Rate and Tips to Improve It
Exit rate is the metric showing how often a page was the last one a user viewed before leaving your site. Learn the difference from bounce rate, how GA4 handles it, how to read it by page type, and concrete tactics to improve it.
Shusaku Yosa
15 Recommended Web Analytics Tools | How to Choose and Key Comparison Points
We organize web analytics tools into two axes—access analytics and scraping—and compare 15 recommended tools. From GA4 and Microsoft Clarity to Octoparse, introduced by purpose, with selection criteria and legal compliance notes.
Shusaku Yosa
How to Set Up Google Analytics｜From Opening an Account to Starting Measurement
A step-by-step guide to setting up Google Analytics (GA4), from opening an account to starting measurement. Covers creating the account, property, and data stream, three tag installation methods, measurement confirmation, and initial settings for beginners.
Shusaku Yosa
What Is Dōsen (導線)? The Difference from Dōsen (動線) and How to Use Each
Dōsen (導線) is a route intentionally designed to guide users or customers toward a goal such as a purchase or inquiry. This article clearly explains how it differs from the same-sounding 動線, when to use each, and key points of website conversion-path design.
Shusaku Yosa
What Is Access Analysis? Meaning, Differences from Related Terms, and How to Use It
Access analysis measures and analyzes website visitor behavior to drive improvements. Learn its meaning, how it differs from web analytics and access log analysis, key metrics, and how to use GA4.
Shusaku Yosa
What Is Site Improvement? A Beginner's Guide to the Approach, Steps, and Measures
Site improvement is the effort to analyze a website's issues and increase results. This beginner-friendly guide clearly explains the 4-step approach, specific measures like UI/UX and CVR, and useful tools.
Shusaku Yosa
What Is a Description? An Easy-to-Understand Guide to Its Meaning, Reading, and Usage
In SEO, a description mainly refers to the meta description, the overview text of a page shown in search results. An easy guide to its reading and meaning, relationship with SEO, character count guidelines, and how to write and set it.
Shusaku Yosa
A Beginner's Guide to Using a Tracking ID: From Basic Operations to Advanced Tips
A beginner-friendly guide to using a tracking ID. Covers the difference between tracking ID and measurement ID, how to check, issue, and install it in GA4, GTM integration, and how to avoid duplicate measurement, from basics to advanced.
Shusaku Yosa
What Is UU? A Thorough Explanation of Its Meaning, Differences from Related Terms, and How to Use It
UU (Unique Users) is the number of users who visited a website within a given period, with duplicates removed. A beginner-friendly guide to its difference from PV, sessions, and active users, how to check it in GA4, and how to increase it.
Shusaku Yosa
How to Use GAIQ: A Beginner's Guide from Basics to Advanced Applications
A beginner-friendly, comprehensive guide to GAIQ (Google Analytics Individual Qualification) — from the basics, to study methods for the latest GA4-aligned exam, to the actual exam steps on Google Skillshop, how to work through the exam, post-exam applications on resumes, business cards, and proposal decks, and how to maintain the certification with regular retakes.
Shusaku Yosa
How to Set Up Permalinks: A Visual Guide from Initial Setup to Launch
A complete guide covering everything from what permalinks are, the six structure types in WordPress, the recommended setting for beginners, and step-by-step setup instructions with screenshots. Also covers slug naming, risks of changing permalinks with 301 redirect handling, and a post-launch checklist — from initial setup to launch.
Shusaku Yosa