Web Analytics posts
How to Connect GA4 with GTM | Step-by-Step Tag Setup Guide
Learn how to connect GA4 and GTM step by step. From Google Tag setup to custom event configuration and preview mode verification, this guide covers everything beginners need to know.
Shusaku Yosa
How to Check Bounce Rate in GA4 | Understanding Engagement Rate Differences
Learn how to check bounce rate in GA4, how it differs from engagement rate and UA's bounce rate, step-by-step instructions for standard and exploration reports, and strategies to reduce high bounce rates.
Shusaku Yosa
What Are GA4 Events? Types, Setup Methods & How to Create Custom Events
A comprehensive guide to GA4 events covering the four types, setup methods in the admin panel and GTM, custom event creation, naming conventions, and troubleshooting tips.
Shusaku Yosa
How to Set Up Conversions in GA4 | A Guide to Key Events
A beginner-friendly guide to setting up conversions (key events) in GA4. Covers step-by-step setup in the admin panel, GTM integration, and troubleshooting when conversions aren't being tracked.
Shusaku Yosa
GA4 Setup Guide: From Installation to Tracking \u2013 Complete Step-by-Step Instructions
A step-by-step guide to GA4 setup covering account creation, data streams, GTM tag installation, enhanced measurement, conversions, Google Ads linking, and BigQuery integration. Everything you need to start tracking with Google Analytics 4.
Shusaku Yosa
How to Use GA4: A Complete Beginner's Guide to Google Analytics
A beginner-friendly complete guide to using GA4 (Google Analytics 4). Learn everything from account setup and basic reports to event configuration, conversion tracking, and Explorations.
Shusaku Yosa
What Is GA4 (Google Analytics 4)? Core Features & Differences from UA Explained
A comprehensive guide to GA4 (Google Analytics 4) covering its core features, how it differs from Universal Analytics (UA), and the benefits of adoption. Learn about event-based tracking, Explorations, BigQuery integration, and more.
Shusaku Yosa
What Are Page Views (PV)? Definition, Sessions vs. Unique Users, GA4 Guide & How to Increase PVs
Page views (PV) measure how many times web pages are displayed. Learn the differences from sessions and unique users, how to check PVs in GA4, and practical strategies to increase your page view count.
Shusaku Yosa
The LP Optimization Playbook | Analysis Methods and Improvement Checklist to Boost Conversion Rates
Discover a concrete LP optimization process based on A/B testing data. From heatmap analysis and CVR improvement strategies to a practical improvement checklist, this guide systematically covers the analysis methods and actionable steps needed for landing page optimization.
Shusaku Yosa
KGI vs KPI: What's the Difference? How to Set Them Correctly for Marketing
Understand the differences between KGI and KPI with clear definitions, proper setup methods, and practical marketing applications. Learn how to use KSF, KPI trees, and the SMART framework, plus see real-world KPI management examples using NeX-Ray's cross-channel dashboard.
Shusaku Yosa
How to Build a Marketing Strategy | Driving Results with Frameworks and Data
Learn how to build a marketing strategy using proven frameworks including STP, 4P, 3C, SWOT, and the marketing funnel. Covers 5-step strategy design, KPI tree construction, data-driven decision-making, and continuous improvement cycles with practical SaaS insights.
Shusaku Yosa
What Is Data-Driven? Meaning, How to Practice, and Success Stories Explained
Data-driven means making business decisions based on data rather than intuition. This article systematically explains the meaning, four practical steps, success stories from Netflix, Amazon, and Hoshino Resorts, and the essential tools for a data-driven approach.
Shusaku Yosa