Marketing analytics and operations insights
Dōsen Explained: Planned Navigation vs. Actual User Paths
Understand 導線 and 動線 with examples, then learn how to design website navigation and use GA4 to compare planned routes with actual user behavior.
Shusaku Yosa
Website Analytics Explained: GA4, Search Console and a Practical Improvement Workflow
Use website analytics to answer a decision. Compare GA4 and Search Console, check metrics and data quality, analyse the journey and evaluate changes with matched periods.
Shusaku Yosa
Form Optimization (EFO): Measure Completion and Fix Abandonment
Understand form optimization, calculate completion rates with clear denominators, and use seven practical improvements and eight test cases to assess usability, acceptance and lead quality.
Shusaku Yosa
Google Merchant Center Setup: Verification, Product Data and Diagnostics
Set up Google Merchant Center with clear website verification and claiming, consistent product, shipping and return data, and practical tables for SKU checks and product issue diagnosis.
Shusaku Yosa
What Is Authoritativeness in SEO? E-E-A-T and Practical Evidence
Understand authoritativeness in SEO without treating E-E-A-T as a score. Audit relevant credentials, authorship, sources, research methods and external reputation.
Shusaku Yosa
What Is Word Salad in SEO? How to Find and Fix Incoherent Copy
Review incoherent SEO copy with before-and-after examples, an evidence checklist, an AI editing workflow, and a practical separation of content and technical issues.
Shusaku Yosa
What Is Tracking? Measurement Design, Cookies and Consent Explained
Learn how tracking works and build a measurement plan. Separate tags, cookies, campaign parameters, event counts, verified outcomes, consent controls and attribution.
Shusaku Yosa
Website Improvement: Find Bottlenecks and Prioritize Changes
Find website bottlenecks using acquisition, page, form and measurement evidence. Includes a worked funnel example, a diagnostic matrix and a hypothesis card for prioritizing and evaluating changes.
Shusaku Yosa
How to Write Meta Descriptions: Examples, Review and Measurement
Write accurate meta descriptions with a four-part brief, before-and-after examples for blogs, services, and products, and a practical review and measurement process.
Shusaku Yosa
What Is a Deep Link? Universal Links, Android App Links and Testing Basics
Compare custom schemes, Universal Links and Android App Links. Plan usable fallbacks, distinguish deferred linking, and test eight installation and sign-in cases with secure destination and measurement checks.
Shusaku Yosa
GA4 Measurement ID Explained: G-, GT- and GTM- IDs and How to Check Them
Compare GA4 measurement IDs, Google tag IDs and GTM containers. Find the right destination and verify existing tags, duplicate events and consent before changing a setup.
Shusaku Yosa
What Are Unique Users? GA4 Users, Sessions and Page Views Explained
Understand unique users with worked examples, distinguish GA4 Total and Active users from sessions and views, and avoid adding daily counts or treating them as a census.
Shusaku Yosa