Marketing analytics and operations insights
GAIQ and Google Analytics Certification: What to Study and How to Get Certified
Understand the historical GAIQ name, the current Google Analytics Certification, official GA4 courses, assessment checks and practical exercises for using your learning.
Shusaku Yosa
WordPress Permalinks: Set Up New URLs and Plan Safe Changes
Choose WordPress permalink structures, distinguish URLs from paths and slugs, decide when existing URLs should stay, and plan redirects and post-migration checks.
Shusaku Yosa
How to Write SEO Titles: Examples and Why Google May Change Them
Write accurate SEO titles, compare three practical options, check title and heading consistency, and evaluate title-link changes using comparable search evidence.
Shusaku Yosa
Domain Authority Checkers: Compare Metrics, Tools, and Limits
Compare Ahrefs DR, Semrush Authority Score, and Search Console by purpose, scope, and limitations, with a worked example for using domain metrics responsibly.
Shusaku Yosa
What Are Meta Tags? Meaning, Mechanics, and Practical Use Explained
A clear introduction to meta tags. Learn their role in SEO, the main types (title, description, robots, OGP, canonical, hreflang), how to write them, and how to align them with measurement tools.
Shusaku Yosa
What Are SEO Citations? Audit Business Listings and Brand Mentions
Distinguish local citations, brand mentions, and backlinks. Use a business-information audit, neutral review requests, and separate measures for branded search and referrals.
Shusaku Yosa
Shopify Setup Checklist: Products, Payments, Shipping and Launch
Set up Shopify products, payments and shipping, compare plan costs with a hypothetical break-even example, and use launch and order-reconciliation tables to test the store before going live.
Shusaku Yosa
What Does a Web Analytics Consultant Do? Skills, Deliverables and Certification Options
Learn what web analytics consultants do, the deliverables and skills to look for, and how Google Analytics certification differs from Japan’s WACA qualification.
Shusaku Yosa
What Is a Meta Description? How Search Snippets Work and How to Check Your Setup
Understand meta descriptions and Google-generated snippets, check CMS and HTML output, troubleshoot missing descriptions, and evaluate Search Console data accurately.
Shusaku Yosa
How to Use X Analytics: Access, Metrics and Troubleshooting
Learn how to access X Analytics, interpret key metrics, troubleshoot missing data, and connect post performance with GA4 website results.
Shusaku Yosa
Page Views vs. Sessions: How to Diagnose Changes in GA4
Use pageviews, sessions and users for different decisions. Diagnose GA4 changes, check SPA page_view events and duplicate tracking, and connect traffic to outcomes.
Shusaku Yosa
How Google Search Works: Ranking Changes and What to Check
Understand Google algorithms and investigate ranking changes. Separate demand, indexing, technical issues and content quality with a practical comparison worksheet.
Shusaku Yosa