Marketing analytics and operations insights
TOWS Matrix: Turn SWOT Findings into an Action Plan
Use a TOWS matrix to turn strengths, weaknesses, opportunities and threats into priorities. Includes a fictional business example, a decision table and a 90-day action plan.
Shusaku Yosa
SWOT Analysis Examples: 10 Industry Templates and Adaptation Tips
Explore ten fictional SWOT examples by industry, with clear objectives, testable actions, evidence checks and a worksheet for your own business.
Shusaku Yosa
How to Do a SWOT Analysis: Five Steps and a Working Template
Run a SWOT analysis in five steps with an evidence worksheet, a fictional worked example and a 60-minute workshop agenda that ends with owners and next actions.
Shusaku Yosa
What Is SWOT Analysis? Four Elements and a Simple Example
Learn SWOT’s four elements with a fictional training-service example. Separate internal and external factors, correct common mistakes, and record evidence and assumptions.
Shusaku Yosa
Robots.txt Guide: Rules, Noindex Differences, and Testing
Understand what robots.txt controls, how it differs from noindex and authentication, and how to test Allow and Disallow rules with a documented rollback plan.
Shusaku Yosa
Owned Media ROI: Profit-Based Calculation and Measurement Template
Calculate owned media ROI using realized gross profit and consistent costs. Includes a 12-month example, attribution checks and a separate approach to forecast lifetime value.
Shusaku Yosa
Content Marketing vs. SEO: Goals, Tactics, and Shared KPIs
Compare content marketing and SEO by purpose, distribution and metrics. Includes a four-week example for adapting one interview into articles, email and sales material.
Shusaku Yosa
How Long Does SEO Take? Metrics and Review Checkpoints
Assess SEO through discovery, indexing, impressions, traffic and verified outcomes. Use a diagnostic table and 30-, 60- and 90-day review checkpoints.
Shusaku Yosa
Content SEO: Search Intent, Article Briefs, and an Update Workflow
Build content around search intent, evidence and useful examples. Includes an article brief, a source log and a publishing and update checklist.
Shusaku Yosa
Advertising vs. Marketing: Roles, Examples, and Metrics
Advertising is one part of marketing. Use the 4Ps and a fictional service example to separate promotion problems from product, price and purchase-path problems.
Shusaku Yosa
YouTube Advertising Costs: Billing Models and Budget Examples
Estimate YouTube advertising costs by objective. Compare CPV and CPM with bidding goals, then build view and lead-generation budgets including production and management.
Shusaku Yosa
Auction-Based Digital Advertising: How It Differs from Reserved Buying
Understand auction-based digital advertising, reserved buying and programmatic transactions. Includes a 30-day workflow for goals, tracking, launch and review.
Shusaku Yosa