Marketing analytics and operations insights
What Are Responsive Ads? Submission Specifications and How to Create Effective Creatives
A comprehensive 2026 guide to responsive ads: the basics (RSA vs. RDA), submission specifications for Google Ads and Yahoo! Ads (character counts, image sizes, file formats), tips for creating effective creatives (fully using 15 headlines, image asset design, diversifying messaging angles), operational optimization (ad strength improvement, regular creative refreshes), and how to use MMM to accurately measure responsive ad performance under cookie restrictions.
Shusaku Yosa
How to Run Search Ads: Techniques to Maximize Campaign Performance
A 2026 practitioner's guide to running Google and Yahoo! search ads — from setup, KPIs, and keyword grouping to seven proven optimization techniques (match types, RSA copy, Smart Bidding, LP/CVR, negatives, audiences, Quality Score) and MMM-based measurement under cookie restrictions.
Shusaku Yosa
Types of Google Ads: Search, Display, and Video Campaigns Compared
A 2026 practitioner's guide to Google Ads campaign types. Covers all 8 main types (Search, Display, Video, Shopping, App, P-MAX, Demand Gen, Smart), how to choose by objective/funnel/budget, how Search vs Display vs Video differ, and how MMM measures each type's true contribution in the post-cookie era.
Shusaku Yosa
What Is YDN (Yahoo! Display Ads)? Setup Guide and Operational Best Practices
A complete 2026 guide to YDN (Yahoo! Display Ad Network): fundamentals, the 6 key changes from the 2021 migration to YDA (Yahoo! Display Ads), main ad placements and differences from GDN, core targeting options (Audience Categories, Search Targeting, Site Retargeting), an 8-step setup guide, 7 operational best practices, cookie-era considerations, and cross-media measurement with MMM.
Shusaku Yosa
Types of B2B Advertising and Success Stories: Choosing Channels That Drive Leads
A 2026 deep dive on B2B advertising: fundamentals (5 differences vs B2C), 9 main channel categories (paid search / display / Meta / LinkedIn / X / video / sponsored articles / newsletter / lead gen media / B2B-focused DSP / ABM), a 4-axis framework for selecting channels (audience stage / objective / budget / product), 5 keys to successful lead generation (ICP / funnel / LP / nurturing / SLA), 3 success story patterns (SaaS x review media, manufacturer x tie-up, enterprise x ABM), cookie-era cautions, and cross-media measurement with MMM.
Shusaku Yosa
Types and Costs of Video Advertising: YouTube vs. SNS Features and Measurement
A complete 2026 guide to video advertising: in-stream vs. out-stream formats, CPM/CPV/CPC/CPCV pricing, platform-specific features and costs for YouTube, Instagram/Facebook, TikTok, X, and LINE, 8 measurement KPIs, cookie-era cautions, 4 creative design principles, and MMM-based cross-media evaluation.
Shusaku Yosa
What Is DSP Advertising? Mechanics, SSP Differences, and Benefits of Adoption
A complete 2026 guide to DSP advertising: what a Demand Side Platform is, how RTB works, DSP vs. SSP/ad network/DMP, targeting methods, pricing models, pros and cons, major Japanese DSP vendors (UNIVERSE Ads, Logicad, Criteo, UNICORN, Red), 7 selection criteria, and MMM-based measurement.
Shusaku Yosa
Remarketing vs. Retargeting: Differences and Setup Guide
A complete 2026 guide to remarketing and retargeting ads: the real differences between platforms, step-by-step setup for Google Ads, Yahoo! JAPAN Ads, Meta Ads, and LINE Ads, cookie-restriction strategies, funnel-stage list design, and MMM-based measurement.
Shusaku Yosa
What Is Pure Advertising? Differences from Programmatic, Benefits, and Use Cases
Pure (reserved-buy) advertising explained: mechanism, differences from programmatic, 6 formats (banner/editorial/rich/takeover/video/email), pricing models, cost benchmarks, pros and cons, use cases like launches and branding, media selection tips, and MMM measurement.
Shusaku Yosa
What Is Affiliate Advertising? A Beginner's Guide to Mechanism, Costs, and How to Start
Affiliate advertising explained for beginners: performance-based mechanism, role of ASPs, cost benchmarks, 5-step launch process, major ASPs, stealth marketing regulation and other legal requirements, plus MMM-based integrated evaluation.
Shusaku Yosa
What Are Retargeting Ads? Mechanism, Setup, and the Impact of Cookie Regulations
Retargeting ads explained: how they work, setup guides for Google/Meta/Yahoo!/LINE, impact of cookie regulations, and practical countermeasures for 2026 including first-party data strategy, CAPI, and MMM-based evaluation.
Shusaku Yosa
What Is SNS Advertising? Platforms, Cost Ranges, and Tips for Driving Results
A practical guide to SNS advertising: what it is, how it works, pros and cons, deep-dives on seven major platforms (Meta, LINE, X, TikTok, YouTube, LinkedIn, Pinterest) with cost ranges, goal-based platform selection, and proven tips for driving results.
Shusaku Yosa