Marketing analytics and operations insights
Responsive Ads: RSA vs. RDA, Asset Requirements, and Testing
Compare responsive search and display ads, check Google asset requirements, and build combinations that stay accurate. Includes a practical asset brief and testing checklist.
Shusaku Yosa
Paid Search Management: A Weekly Optimization Checklist
Improve search ads through measurement, search terms, creative, landing pages and bidding. Includes a fictional CPA diagnosis and a weekly review worksheet.
Shusaku Yosa
Google Ads Campaign Types: Formats, Bidding, and How to Choose
Compare Google Ads campaign types, ad formats and automation. Understand Performance Max asset groups, call-only ad changes and a practical selection checklist.
Shusaku Yosa
What Was YDN? Yahoo Japan Display Ads and the Move to LY Ads
YDN was a Yahoo Japan display advertising service. Learn how it relates to YDA and LY Ads, which advertisers need to migrate, and what to verify before running campaigns.
Shusaku Yosa
B2B Advertising: Choose Channels and Measure Pipeline Quality
Design B2B advertising around customer fit, offers and sales handoffs. Use a fictional 100-lead funnel to compare lead cost, opportunity quality and sales.
Shusaku Yosa
Video Advertising Formats: Placement, Creative, and Measurement
Plan video ads around viewing context, creative and business goals. Includes a fictional 15-second storyboard and a production and measurement checklist.
Shusaku Yosa
What Is a DSP? DSP vs. SSP, RTB, and a Buyer Checklist
A DSP is the buyer-side platform for advertising inventory. Compare DSPs with SSPs and RTB, then evaluate inventory, fees, data rights, verification and reporting.
Shusaku Yosa
Remarketing vs. Retargeting: Terminology and Targeting Limits
Remarketing and retargeting often overlap, but an audience label does not guarantee restricted delivery. Compare terms, audience signals, expansion and exclusion checks.
Shusaku Yosa
Direct and Reserved Ad Buying: Costs, Guarantees, and Trade-Offs
Understand direct and reserved ad buying through price, inventory and delivery guarantees. Includes contract checks and a fictional cost comparison in Japanese yen.
Shusaku Yosa
Affiliate Advertising for Advertisers: Costs, Approval Rules, and Setup
Evaluate affiliate advertising from the advertiser’s side: network fees, commissions, approval rules, contribution margin and publisher oversight, with an illustrative cost model.
Shusaku Yosa
Retargeting Ads: How They Work, Audience Setup, and Measurement
Plan retargeting audiences with clear inclusion, exclusion and duration rules. Learn how tags, consent, conversion checks and incrementality affect campaign decisions.
Shusaku Yosa
Social Media Advertising: Platform Selection, Budgeting, and Measurement
Choose social media advertising channels by audience, creative and business outcome. Includes a platform decision table, a four-week test plan and measurement cautions.
Shusaku Yosa