Web Analytics posts
GTM Tags, Triggers & Variables Explained: A Beginner's Guide to the Core Concepts
A beginner-friendly guide to GTM tags, triggers, and variables. Learn the role of each component, commonly used tag types, trigger configurations, variable usage, and practical configuration patterns in Google Tag Manager.
Shusaku Yosa
What Is Google Tag Manager (GTM)? Benefits & Initial Setup Guide
A comprehensive guide to Google Tag Manager (GTM) covering its overview, benefits, and step-by-step initial setup including account creation, container installation, and GA4 integration. A practical guide for efficient conversion tracking.
Shusaku Yosa
What Is Website Traffic? Types, How to Check & Strategies to Increase It
A beginner-friendly guide to website traffic. Learn the different traffic channels including organic search, social, and paid ads, how to check traffic in GA4, and practical strategies to grow your website visits.
Shusaku Yosa
How to Improve Conversion Rate (CVR) | 12 Actionable Strategies
Learn 12 actionable strategies to improve your conversion rate (CVR). From CVR calculation and industry benchmarks to form optimization, CTA improvements, LPO, and A/B testing—practical methods to boost results without increasing ad spend.
Shusaku Yosa
What Are SERPs? Key Components and Their Impact on SEO
SERPs (Search Engine Result Pages) are the pages displayed when you enter a query into a search engine. Learn about key components including organic results, paid ads, featured snippets, knowledge panels, and their impact on SEO strategy.
Shusaku Yosa
What Are UTM Parameters? How to Write, Set Up, and Verify in GA4
UTM parameters are identification strings appended to URLs for accurate traffic source tracking in GA4. Learn the five parameter types, how to set them up with Campaign URL Builder, how to verify data in GA4, and best practices for naming conventions.
Shusaku Yosa
What Are Active Users? How to Check in GA4 and Strategies to Grow Them
Active Users in GA4 measures users who engaged with your site. Learn the differences from Total Users, sessions, and pageviews, how to check in GA4, DAU/WAU/MAU definitions, and strategies to grow Active Users.
Shusaku Yosa
What Is a Session? Differences from Pageviews and Users, and How to Check in GA4
A session represents the number of visits to a website. Learn the differences between sessions, pageviews, and users, how to check session counts in GA4, when sessions expire, and strategies to increase sessions.
Shusaku Yosa
10 Ways to Improve Bounce Rate | With Industry Benchmarks
Discover 10 actionable ways to improve your website's bounce rate, complete with industry benchmarks by site type. Learn how to prioritize pages, implement proven tactics, and continuously optimize for better conversions.
Shusaku Yosa
What Is Bounce Rate? Average Benchmarks, Causes of High Rates, and How to Improve
Learn what bounce rate means in GA4, how it differs from UA, and how it compares to exit rate. Includes average benchmarks by industry and site type, common causes of high bounce rates, and practical improvement strategies.
Shusaku Yosa
What Are GA4 Key Events? Differences from Conversions and How to Set Them Up
Learn what GA4 key events are, how they differ from conversions, and how to set them up via the GA4 admin panel and GTM. A complete guide covering the 2024 name change, best practices, and troubleshooting tips.
Shusaku Yosa
What Is Cross-Domain Tracking in GA4? Setup Guide and Key Considerations
A beginner-friendly guide to GA4 cross-domain tracking: how it works, step-by-step setup instructions, and common pitfalls. Learn how to prevent session fragmentation and achieve accurate conversion analysis across multiple domains.
Shusaku Yosa