Web Analytics posts
GA4 Setup Guide: From Installation to Tracking \u2013 Complete Step-by-Step Instructions
A step-by-step guide to GA4 setup covering account creation, data streams, GTM tag installation, enhanced measurement, conversions, Google Ads linking, and BigQuery integration. Everything you need to start tracking with Google Analytics 4.
Shusaku Yosa
How to Use GA4: A Complete Beginner's Guide to Google Analytics
A beginner-friendly complete guide to using GA4 (Google Analytics 4). Learn everything from account setup and basic reports to event configuration, conversion tracking, and Explorations.
Shusaku Yosa
What Is GA4 (Google Analytics 4)? Core Features & Differences from UA Explained
A comprehensive guide to GA4 (Google Analytics 4) covering its core features, how it differs from Universal Analytics (UA), and the benefits of adoption. Learn about event-based tracking, Explorations, BigQuery integration, and more.
Shusaku Yosa
What Are Page Views (PV)? Definition, Sessions vs. Unique Users, GA4 Guide & How to Increase PVs
Page views (PV) measure how many times web pages are displayed. Learn the differences from sessions and unique users, how to check PVs in GA4, and practical strategies to increase your page view count.
Shusaku Yosa
The LP Optimization Playbook | Analysis Methods and Improvement Checklist to Boost Conversion Rates
Discover a concrete LP optimization process based on A/B testing data. From heatmap analysis and CVR improvement strategies to a practical improvement checklist, this guide systematically covers the analysis methods and actionable steps needed for landing page optimization.
Shusaku Yosa
KGI vs KPI: What's the Difference? How to Set Them Correctly for Marketing
Understand the differences between KGI and KPI with clear definitions, proper setup methods, and practical marketing applications. Learn how to use KSF, KPI trees, and the SMART framework, plus see real-world KPI management examples using NeX-Ray's cross-channel dashboard.
Shusaku Yosa
How to Build a Marketing Strategy | Driving Results with Frameworks and Data
Learn how to build a marketing strategy using proven frameworks including STP, 4P, 3C, SWOT, and the marketing funnel. Covers 5-step strategy design, KPI tree construction, data-driven decision-making, and continuous improvement cycles with practical SaaS insights.
Shusaku Yosa
What Is Data-Driven? Meaning, How to Practice, and Success Stories Explained
Data-driven means making business decisions based on data rather than intuition. This article systematically explains the meaning, four practical steps, success stories from Netflix, Amazon, and Hoshino Resorts, and the essential tools for a data-driven approach.
Shusaku Yosa
How to Create a Customer Journey Map | A Practical Guide Even Beginners Can Follow
A step-by-step guide to creating customer journey maps. Covers persona setup, touchpoint mapping, emotion curve design, initiative development, and practical templates for beginners.
Shusaku Yosa
What Is Content Marketing? How to Build a Strategy That Delivers Results and Measure Effectiveness
A comprehensive guide to content marketing covering fundamentals, strategy design, content production, and performance measurement. Learn about SEO, social media, and email integration, KPI design, and practical ROI improvement techniques.
Shusaku Yosa
The Right Way to A/B Test | Complete Guide to Design, Execution, Analysis and Avoiding Common Pitfalls
A comprehensive guide covering A/B test design, execution, and analysis. Learn how to form hypotheses, calculate sample sizes, determine statistical significance, avoid common mistakes, and apply tests to landing pages, ads, and email campaigns.
Shusaku Yosa
What Is Digital Marketing? The Big Picture & How to Prioritize Tactics [2026 Edition]
A systematic guide to digital marketing organized in 3 layers: Acquisition, Nurture & Conversion, and Analysis & Optimization. Includes a SaaS developer's framework for tactic prioritization and 2026 trend coverage.
Shusaku Yosa