Marketing analytics and operations insights
How to Use SEO Cheki: Features, Limits, and Search Console Checks
Use SEO Cheki to inspect public-page basics and interpret rank checks. Learn its limits and how to combine it with Search Console, GA4 and PageSpeed Insights.
Shusaku Yosa
What Is Criteo? Products, How It Works, and Setup Requirements
Explore Criteo products and how commerce advertising works. Review feeds, tracking, consent, costs and attribution before launch, with a practical setup checklist.
Shusaku Yosa
Technical and On-Page SEO Checklist: Crawl, Index, and Display
Audit internal SEO through discovery, crawling, indexing, content understanding and usability. Includes control comparisons, priorities and a verification worksheet.
Shusaku Yosa
How to Read PageSpeed Insights: Scores, Field Data, and Fix Priorities
Interpret PageSpeed Insights field data and lab scores. Review LCP, INP and CLS, understand missing data and origin fallback, then prioritize and verify practical fixes.
Shusaku Yosa
Native Advertising: Formats, Disclosure, and Measurement
Understand native ad formats, disclosure and measurement. Compare placements, plan a campaign and evaluate total costs with a clearly labeled fictional B2B example.
Shusaku Yosa
How to Write a B2B White Paper: Outline, Distribution, and Follow-Up
Create a B2B white paper from brief to distribution and sales use. Includes a ten-page outline, gated-versus-ungated choices and consistent lead-conversion calculations.
Shusaku Yosa
B2B Seminar and Webinar Planning: Timeline and Checklist
Plan a B2B seminar or webinar from audience and outcomes. Includes a four-week checklist, a 60-minute agenda, contingency roles and a follow-up measurement example.
Shusaku Yosa
SDR vs. BDR: Roles, Metrics, and Marketing Handoffs
Align marketing, SDRs, BDRs and sales with explicit responsibilities. Includes handoff criteria, a fictional qualification brief and metrics for a practical weekly review.
Shusaku Yosa
CRM and Marketing Automation Integration: Data Mapping and Sync Rules
Plan CRM and marketing automation integration around IDs, field ownership and suppression. Includes mapping, failure tests and a phased operational rollout.
Shusaku Yosa
How to Build a Marketing KPI Tree: Formulas and a Planning Template
Build marketing KPIs from revenue goals with consistent units and cohorts. Includes a lead-to-sale calculation, ARR reconciliation and a metric-definition worksheet.
Shusaku Yosa
Marketing Funnel Models: AIDA, AISAS, and Measurement Examples
Compare AIDA, Japan’s AISAS model and measurable funnels. Define stages, denominators and time windows, then diagnose drop-offs without guessing customer psychology.
Shusaku Yosa
Email Open Rates: Measurement Limits and Practical Improvements
Interpret newsletter open rates with privacy and measurement limits in mind. Diagnose delivery, clicks and outcomes, then test subject lines and frequency responsibly.
Shusaku Yosa