Marketing analytics and operations insights
GA4 Active Users: Definition, Reporting and DAU/MAU
Understand GA4 active users versus total and new users, platform-specific criteria, deduplication and DAU/MAU calculations without treating users as exact people.
Shusaku Yosa
What Is a Session in GA4? Counts, Page Views and Users
Learn how GA4 sessions differ from page views and users, with a timeline example, inactivity rules, session_start caveats and practical reporting checks.
Shusaku Yosa
How to Improve Bounce Rate: Diagnosis and Testing Checklist
Diagnose GA4 bounce rate by intent, device, speed and conversion path. Use a ten-point checklist and evaluate changes against useful outcomes, not bounce rate alone.
Shusaku Yosa
What Is Bounce Rate? GA4 Formula, Exits and Benchmark Pitfalls
Understand GA4 bounce rate with worked calculations, its differences from exits and Universal Analytics, and how to compare pages without misleading benchmarks.
Shusaku Yosa
GA4 Key Events: Selection, Counting and Google Ads Conversions
Choose meaningful GA4 key events, compare per-event and per-session counting, calculate rates correctly and distinguish Analytics outcomes from Google Ads conversions.
Shusaku Yosa
GA4 Cross-Domain Tracking: Setup, Testing and Payment Referrals
Set up GA4 cross-domain measurement and verify continuity across domains, redirects and forms. Separate owned domains, subdomains and untaggable payment gateways.
Shusaku Yosa
Not Provided in GA4: Search Queries, Not Set and Practical Analysis
Distinguish not provided, (not set) and utm_term. Use Search Console queries with GA4 landing-page analysis without claiming to recover individual search keywords.
Shusaku Yosa
GA4 Referral Traffic: Sources, Exclusions and Self-Referrals
Find referral traffic in GA4 and distinguish payment referrals, self-referrals and suspicious traffic. Learn what unwanted-referral settings do and do not exclude.
Shusaku Yosa
GA4 Reporting in Looker Studio, Now Data Studio: A Practical Guide
Build a focused GA4 report in Data Studio, formerly Looker Studio. Define metrics, aggregate rates correctly, and review freshness, sharing, quotas and retention.
Shusaku Yosa
GA4 Features: Capabilities, Requirements and When to Use Them
Choose GA4 reports, explorations, audiences, predictions and BigQuery by business question. Understand eligibility, retention, costs and measurement limitations.
Shusaku Yosa
GA4 and GTM Setup: Google Tag, Testing and Publishing
Connect GA4 through Google Tag Manager with an existing-tag inventory, Initialization trigger, Tag Assistant and DebugView checks, and a controlled publishing process.
Shusaku Yosa
How to Find Bounce Rate in GA4: Landing Pages and Channels
Add bounce rate and engagement rate to GA4 reports, troubleshoot missing metrics and permissions, and analyze entry pages and acquisition channels correctly.
Shusaku Yosa