Marketing analytics and operations insights
Types of Online Advertising: Objectives, Formats and Budgeting
Compare search, display, social, video, shopping and app advertising. Separate targeting, billing and optimization, and build an illustrative budget including operating costs.
Shusaku Yosa
What Are In-Feed Ads? Placements, Platforms and Measurement
Understand in-feed advertising as a placement, compare platform requirements, and evaluate creative, costs, frequency and qualified outcomes without unsupported lift claims.
Shusaku Yosa
After Yahoo! JAPAN Tag Manager: Audit and GTM Migration Guide
Yahoo! JAPAN Tag Manager ended in 2024. Audit remaining tags, map required measurement to GTM or another supported method, and verify cutover, duplicates and rollback.
Shusaku Yosa
Google Tag vs. Google Tag Manager: IDs, Setup and Verification
Learn how the Google tag differs from GTM, what G-, GT-, AW- and GTM- IDs mean, and how to choose a deployment method and prevent duplicate measurement.
Shusaku Yosa
How to Use GTM: Five Tag Patterns and Verification Checklists
Plan Google tag, Google Ads, Meta, CTA and successful-form measurement with clear prerequisites, triggers, values and tests that prevent duplicate outcomes.
Shusaku Yosa
GTM Tags, Triggers and Variables: A Practical Setup Example
What is a trigger in Google Tag Manager? Learn how tags, triggers, variables and the data layer work together, then test a CTA event without duplicate measurement.
Shusaku Yosa
What Is Google Tag Manager? Setup, Ownership and Governance
Understand when GTM is useful, what still requires development, and how to manage installation, permissions, testing, publishing and rollback responsibly.
Shusaku Yosa
Website Traffic Sources: GA4 Channels and an Improvement Workflow
Analyze website acquisition by session channel, landing page and useful outcomes. Distinguish first-user traffic, Direct and AI referrals, then plan a focused 30-day review.
Shusaku Yosa
How to Improve Conversion Rate: Funnels, Priorities and Tests
Diagnose conversion friction from landing page to confirmed success. Compare twelve improvement options, prioritize evidence and evaluate qualified outcomes with sound tests.
Shusaku Yosa
Google Ads Quality Score: Three Components and Better Decisions
Use Google Ads Quality Score as a diagnostic tool. Understand its three components, how it differs from Ad Rank, and how to evaluate changes against qualified outcomes.
Shusaku Yosa
What Are SERPs? Search Features and a Practical SEO Review
Understand search engine results pages, organic listings, ads and AI features. Use a repeatable worksheet to connect search intent, titles and content improvements.
Shusaku Yosa
UTM Parameters: Naming Rules, URL Examples and GA4 Reporting
Build consistent UTM campaign URLs for email, social, ads and QR codes. Check GA4 dimensions, redirects and naming, and avoid internal-link and privacy mistakes.
Shusaku Yosa