Media Strategy posts
How to Build a Marketing Strategy | Driving Results with Frameworks and Data
Learn how to build a marketing strategy using proven frameworks including STP, 4P, 3C, SWOT, and the marketing funnel. Covers 5-step strategy design, KPI tree construction, data-driven decision-making, and continuous improvement cycles with practical SaaS insights.
Shusaku Yosa
Marketing Automation (MA) Guide | Benefits and How to Design Operations That Work
A comprehensive guide to marketing automation (MA) covering core concepts, benefits, key features, tool selection criteria, and operational design from a SaaS developer's perspective. Includes technical points on data integration, API connectivity, and scoring design, plus real-world integration examples with NeX-Ray.
Shusaku Yosa
Marketing Automation (MA) Tools Compared: How to Choose and Implementation Steps
A comprehensive comparison of major MA (marketing automation) tools from a SaaS developer’s perspective. Covers selection criteria, API integration design, implementation steps, and category-based recommendations for B2B and B2C.
Shusaku Yosa
How to Create a Customer Journey Map | A Practical Guide Even Beginners Can Follow
A step-by-step guide to creating customer journey maps. Covers persona setup, touchpoint mapping, emotion curve design, initiative development, and practical templates for beginners.
Shusaku Yosa
What Is Content Marketing? How to Build a Strategy That Delivers Results and Measure Effectiveness
A comprehensive guide to content marketing covering fundamentals, strategy design, content production, and performance measurement. Learn about SEO, social media, and email integration, KPI design, and practical ROI improvement techniques.
Shusaku Yosa
What Is Digital Marketing? The Big Picture & How to Prioritize Tactics [2026 Edition]
A systematic guide to digital marketing organized in 3 layers: Acquisition, Nurture & Conversion, and Analysis & Optimization. Includes a SaaS developer's framework for tactic prioritization and 2026 trend coverage.
Shusaku Yosa
The Complete Guide to Social Media Marketing | From Strategy to Measurement
A comprehensive guide to social media marketing: strategy design, platform selection, KPI setting, and performance measurement. Includes real cross-platform analytics examples with NeX-Ray. Updated for 2026.
Shusaku Yosa
What Is the Marketing Mix? A Complete Guide from 4P/4C Basics to Practical MMM Analysis
A comprehensive guide covering the 4P and 4C marketing mix frameworks, their historical evolution, changes in the digital era, and a step-by-step approach to Marketing Mix Modeling (MMM) for data-driven budget optimization.
Shusaku Yosa
What Is Cross-Media? Differences from Media Mix and Integrated Offline \u00d7 Online Measurement
A comprehensive guide to cross-media marketing—from its meaning and mechanics to how it differs from media mix, key success factors, and integrated offline × online effectiveness measurement with MMM.
Shusaku Yosa
What Is Media Planning? A Complete Guide to Process, Frameworks, and Budget Optimization
A comprehensive guide to media planning—from basic concepts and frameworks (Triple Media, PESO model) to seven practical steps and data-driven budget allocation optimization with MMM.
Shusaku Yosa
What Is Media Mix? How It Differs from Cross-Media
Learn the meaning, purpose, and advantages of media mix, how it differs from cross-media, and key strategies for success. Discover how MMM (Marketing Mix Modeling) helps visualize media mix effectiveness.
Shusaku Yosa